Bubble Agency, the global PR, marketing and events specialist for the media and entertainment technology and services sectors, has been appointed by Xencelabs Technologies Ltd., a recently launched company developing innovative professional digital design tablets and accessories.
Xencelabs’ new design technologies are customised to the specific needs of digital artists and designers. The company was founded by a group of ex-Wacom creative design professionals with decades of experience and a shared passion for designing a new class of digital drawing tools.
Bubble Agency has been appointed to lead the PR strategy and activities both for the launch of the company as well as for its ongoing PR activity. Following a carefully devised PR and messaging strategy, Xencelabs and its Pen Tablet were introduced by Bubble into the US and Canadian markets through a virtual press webinar and a press release announcement. Currently, the Bubble US team, with representatives in Los Angeles, Portland and New York, leads the day to day press office activity, elevating the brand’s awareness through different PR tactics, securing coverage around Xencelabs’ core brand messages by tapping into the agency’s key press relationships with the creative community, as well as running a review program to raise awareness around its products.
“The Bubble Agency team has a strong understanding of the US and Canadian markets as well as an extensive book of contacts to create awareness around the benefits our Pen Tablet brings to artists and designers, and help give Xencelabs the voice it deserves in the creative industry,” said Hannah Imperial Cannon, Business Development Manager and Head of Sales and Marketing Americas, Xencelabs.
Sadie Groom, Managing Director, Bubble Agency, added: “We are thrilled to be helping Xencelabs gain full visibility in the creative sector and share their story with key press verticals in the industry, from creative design to VFX and photography, amongst others. At Bubble we are experts in securing maximum exposure for clients in their respective fields by employing our specific industry knowledge and networks to drive brand awareness and positioning.”
Xencelabs is a company forging a new path with innovative professional digital design tablets. Created by a group of digital design veterans with decades of industry experience, passionate about creating the best digital design solutions. Xencelabs work in partnership with artists to develop intuitive tools to be a natural extension of the creative process.