Innovative Design Company Xencelabs Appoints Bubble Agency as PR Consultancy for North America

Bubble Agency, the global PR, marketing and events specialist for the media and entertainment technology and services sectors, has been appointed by Xencelabs Technologies Ltd., a recently launched company developing innovative professional digital design tablets and accessories.

Xencelabs’ new design technologies are customised to the specific needs of digital artists and designers. The company was founded by a group of ex-Wacom creative design professionals with decades of experience and a shared passion for designing a new class of digital drawing tools. 

Bubble Agency has been appointed to lead the PR strategy and activities both for the launch of the company as well as for its ongoing PR activity. Following a carefully devised PR and messaging strategy, Xencelabs and its Pen Tablet were introduced by Bubble into the US and Canadian markets through a virtual press webinar and a press release announcement. Currently, the Bubble US team, with representatives in Los Angeles, Portland and New York, leads the day to day press office activity, elevating the brand’s awareness through different PR tactics, securing coverage around Xencelabs’ core brand messages by tapping into the agency’s key press relationships with the creative community, as well as running a review program to raise awareness around its products. 

“The Bubble Agency team has a strong understanding of the US and Canadian markets as well as an extensive book of contacts to create awareness around the benefits our Pen Tablet brings to artists and designers, and help give Xencelabs the voice it deserves in the creative industry,” said Hannah Imperial Cannon, Business Development Manager and Head of Sales and Marketing Americas, Xencelabs.  

Sadie Groom, Managing Director, Bubble Agency, added: “We are thrilled to be helping Xencelabs gain full visibility in the creative sector and share their story with key press verticals in the industry, from creative design to VFX and photography, amongst others. At Bubble we are experts in securing maximum exposure for clients in their respective fields by employing our specific industry knowledge and networks to drive brand awareness and positioning.”

About Xencelabs

Xencelabs is a company forging a new path with innovative professional digital design tablets. Created by a group of digital design veterans with decades of industry experience, passionate about creating the best digital design solutions. Xencelabs work in partnership with artists to develop intuitive tools to be a natural extension of the creative process. 

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A Few Kind Words...

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.

Dan Pike- Covatic

Bubble brought their significant experience of NAB to support Covatic in kicking off a big US push at the Show. Their support was holistic, assisting us before, during and after the show and well appreciated. We had a successful show, gaining high profile new sales leads and even winning a Product of the Year Award - thanks in no small part to Bubble’s assistance with the application An experienced, credible team and a joy to work with.

Éva Szász – Lightware Visual Engineering

We’ve been working with Bubble for a couple of months now and luckily we found a common voice right away. They always have an easy, quick understanding of what we need and are delivering not only the materials we want, but more and more PR opportunities, in a proactive way. Bubble have been instrumental in raising awareness of Lightware in the run up to ISE and did a great job faciliting us onsite at ISE too including securing and conducting press appointments and manning our social accounts.

Paul Weiser – ASG

I have been working with Bubble for the past eight months. I run marketing for Advanced Systems Group based in Northern California. ASG is a technology company focused on providing technology solutions for the Media and Entertainment industry. Our business is broken down into four diverse areas. One of the challenges that Bubble helps me solve is how to market a company with multiple business units, yet still deliver a unified message for our brand. The key benefits that Bubble provides in helping guide our marketing efforts include: Industry knowledge, Expertise in all functional areas of marketing, Client service & Worldwide brand. The first year of working with Bubble has been a great experience. I’m excited to work with the team to see how we build the ASG brand in the future.

Catherine Watling – Visual Data

The Bubble team have been fantastic and the quality of the work is always exceptional – even at short notice. Our work with Bubble has produced some of the best coverage we have ever had!

Mark Forth – CVP

Working with Bubble has been integral to a rapid improvement in the delivery of our PR and communication strategy. The entire Bubble team are always friendly and professional as well as knowledgeable and well-connected. A real joy to work with!

Nik Forman – Masstech

Bubble are a great bunch to have on your team. The whole staff combine high degrees of professionalism and diligence with an impressive depth of industry knowledge and reach, all delivered with huge fun and energy.

Tom Rockhill – Disguise

Since working with Bubble, we have been able to target key industries and sectors in a much more strategic way, which has been instrumental the growth of our business. Bubble is an invaluable part of our team and is really helping us to drive our business presence forward both through PR and at trade shows.