CVP to present the Lens Coverage and Camera Comparison tool at Pacific Northwest Lens Summit

Technical Consultant Sam Measure to deliver the most detailed Lens Coverage and Camera Comparison tool at Lens Summit, Portland Oregon

CVP, one of Europe’s leading production solutions providers, has confirmed Technical Consultant Sam Measure will present the unique Lens Coverage and Comparison Online tool at the Pacific Northwest Lens Summit which takes place on Friday 3rd and Saturday 4th May 2024 at Koerner Rental in Portland Oregon, USA.

The annual Lens Summit was curated specifically for cinema optics, and has been running since 2017. It was the incarnation of an idea: What if there was a smaller, more focused event just for cinema optics, without the often overwhelming nature of a larger tradeshow? It now runs on alternate years as European Lens Summit – with European reseller CVP – and Pacific Northwest Lens Summit – with USA reseller CVP Koerner Camera.

Sam Measure, Technical Consultant and one of the designers behind the “Lens Coverage and Camera Comparison Tool” will present its capabilities, offering insights into the comprehensive yet easy-to-use web-based tool. The tool offers a free visual representation of a lens’ coverage when paired with various sensor formats, giving filmmakers a first indication of the camera equipment that may – or may not – suit their project. 

The resource was created in response to regular enquiries to CVP’s Technical Consultants around a variation on the question, “Will this lens work with that sensor?”. The result was the creation of a useful visual database as an initial guide to show how a particular lens will work with a particular camera – or to compare coverage of 2 different formats using the same lens. 

The Lens Tool database is continually being developed and updated, and the combinations presented are vast, with hundreds of thousands of available variations. For every focal length, the tool can illustrate coverage at either wide open or stopped down, both at close focus or at infinity. 

The Lens Coverage and Camera Comparison Tool offers the following practical information in a visual format: 

·       Checking whether a lens covers a sensor format

·       Comparing field of view for a lens on a given sensor format

·       Comparing sensor data 

·       Accessing lens data 

·       Seeing how to match a B camera to an A camera 

View and use the Lens Coverage and Camera Comparison Tool at 

More information about the Pacific NorthWest Lens Summit can be found here:

The next European Lens Summit is already pencilled in for May 2025. For more information on the programme and exhibitors of this forthcoming ELS, and to register your interest, enter:


A Few Kind Words...

Kapil Gadhire, Head of Marketing, Magnifi

From the word go, team Bubble was super detailed, efficient, and exhaustive in their approach. They are true partners and make an effort to understand the ideology and end goal to plan the perfect media pitch and strategy.

Lauren Myers, Director, Integrated Marketing – Ross Video

Working with Bubble during and after IBC 2022 for PR and press support was exceptional. Their professional approach, strategic communication, and extensive media network generated significant exposure for our brand. Bubble's on-site support was outstanding, ensuring our story was accurately told to a global audience. Their post-IBC efforts further amplified our reach and provided valuable analytics. An experienced, professional team and a total joy to work with.

Andrew McKinlay, Marketing Director, Avolites

All amazing, just grateful I know I can rely on Bubble to get the job done brilliantly.

Tanya Rai, Marketing and Communications Manager, Pebble

Team Bubble are an extension of our own team. They are wonderful to work with, reliable, get the job done and gain great exposure for our business in key publications.

Mike Ward, Head of Marketing,

Since we first started working with them, our team at Bubble have acted very much like an extension of our team. They work with us to try and help us achieve our goals and we very much feel that they have our interests at heart as well as having our backs when we need it!

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.