Lightware Promotes Senior Executives to Lead Growth in the United States and Americas Region

Jason Tirado promoted to chief executive officer of Lightware US, Clint Hoffman named president of Lightware Americas

Budapest, Hungary (20 June, 2023) — Lightware Visual Engineering, the leading AV manufacturer for the professional integrated systems market, has announced the promotion of Jason Tirado as chief executive officer of Lightware US and the promotion of Clint Hoffman to the role of president of Lightware Americas. Under their leadership, Lightware will consolidate its position in the United States and the entire Americas region with a greater focus on growth after a hugely successful 2022 and an incredible start in 2023.

Newly promoted Chief Executive Officer Jason Tirado brings unrivalled experience to support Lightware’s continuous growth across the United States. In 2017, Tirado joined Lightware Visual Engineering. He built the existing team and oversaw the organisation’s development, building the foundation of Lightware’s regional success. In his new role, Tirado will have complete responsibility for the daily operations and business of the United States. Tirado will direct the day-to-day operations for the Lightware US sales office to continue the phenomenal growth and sales success. Tirado brings a wealth of success in sales, operations, management and business development. With nearly 25 years of experience, Tirado has worked with many industry-leading organisations, including RGB Spectrum, Crestron Electronics and AMX.

“My original role was to establish and start to build the Lightware brand in the Americas,” said Tirado. “Now that my team and I have very successfully finished the first part of our strategic plan, I am extremely excited and eager to focus my efforts solely on further developing the sales success in the biggest market in the world for Lightware: the United States.”

Additionally, Lightware has promoted Clint Hoffman to president of Lightware Americas. In August 2022, Lightware appointed Hoffman as vice president of business development for the Americas. In his new position, Hoffman will be responsible for sales, operations and organisation development in the Americas region. He will work closely with Tirado in the United States while simultaneously building and executing a plan for further growth of the Lightware brand in Canada and Latin America. Hoffman has over 35 years of success in sales, marketing, operations, and product development in the professional AV industry. In his new role, Hoffman will be responsible for ensuring the continued growth of Lightware in the entire Americas region. As president of Lightware Americas, Hoffman will work directly with Lightware’s headquarters and management team.

“It’s a very exciting and pivotal time for Lightware in the Americas,” said Hoffman. “I look forward to the challenge of further building upon the impressive success that the Lightware has already created in the region. I will further develop and strengthen our sales and organisational operations. We will continue our exponential growth in the region while delivering an uncompromising level of service and support to an ever-increasing number of customers and partners.”

About Lightware Visual Engineering

Lightware Visual Engineering is a high-fidelity signal management specialist in the design, manufacture, and delivery of a comprehensive portfolio of matrix switchers, extenders, and AV-over-IP systems. Lightware’s devices are powering a wide range of AV projects from large-scale live events to collaboration spaces to mission-critical operations across four continents and the company proudly serves the global AV community for 25 years.

Lightware Visual Engineering celebrates a quarter of a century in the business, operating in over 30 countries with a workforce upwards of 350 people. Providing solutions for a wide-range of verticals – including Corporate, Education, Gaming, Defence, Intelligence, Medical, Entertainment and Rental & Staging – the future focus is on Lightware’s customer needs to deliver viable solutions above expectations, with an uncompromising level of customer service and support.

For more information about Lightware Visual Engineering, please visit


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