Tradeshow Talking

Sadie Groom – Managing Director

As we approach another big tradeshow I tallied up the number of them that I have attended this year along with the ones that are still to go – in a recent Facebook post I had this number down as eleventy billion, but that might be a slight exaggeration. The number is actually 24 attended, three that I have missed but wanted to go to and still another three to go! Please be assured that I don’t have an addiction to wearing a lanyard, so on that basis, here’s some insight into what it is that makes me want to go to all these events and some top tips for attending them. 

Networking– I always feel like saying “blah blah” after this word, but it really does work – these events mean you can catch up with clients, prospective clients, press and other influencers. Tradeshows also give you the opportunity to literally bump into people –at a recent show I did this with three people who said, “I have been meaning to get in touch,” and they since have. Bubble top tip: make sure you have lots of business cards with you. Also, if you have met someone before and can’t remember their name, the trick to get them to tell you is by asking for their card or contact details. 

Product knowledge– there are these great things at tradeshows called exhibitors… and quite often they have some cool stuff on their stands/booths that have cost them a fortune. The best stands/booths are ones that have someone approachable on them and ones that clearly state on the signage exactly what it is they do. You can also find out what your competition are up to and see who has the best brochures, merchandise and stand/booth builders. Bubble top tip: if you are exhibiting, don’t stand or sit looking at your phone all day but be proactive about seeing who is doing what. If you are visiting a show, grab a coffee and make a list of what and who you want to see.

Industry knowledge– these great tradeshow organisers also put on a lot of content, either in the form of conferences or short sessions; my advice is to go to as many as you can when you aren’t busy doing all the other stuff above. It is often at these sessions that you will hear of new companies that perhaps can’t afford a stand/booth or watch a great debate that you can wade into if you see fit. 

Meet the press– in my job this is something I clearly do a lot of but if you are visiting or exhibiting, then it is a great opportunity to meet them either in a formal or informal situation. If you do meet a journalist, don’t forget to follow up afterwards and make them your new best friend by talking about work and then some things from out of work – sports teams, music, addiction to lanyards, etc. 

So, there you have it – an overview of why twice a month I put on my smartest, comfortable shoes, prepare myself for some carbohydrate-laden food and head to a tradeshow. See you at one very soon. 


A Few Kind Words...

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.

Dan Pike- Covatic

Bubble brought their significant experience of NAB to support Covatic in kicking off a big US push at the Show. Their support was holistic, assisting us before, during and after the show and well appreciated. We had a successful show, gaining high profile new sales leads and even winning a Product of the Year Award - thanks in no small part to Bubble’s assistance with the application An experienced, credible team and a joy to work with.

Éva Szász – Lightware Visual Engineering

We’ve been working with Bubble for a couple of months now and luckily we found a common voice right away. They always have an easy, quick understanding of what we need and are delivering not only the materials we want, but more and more PR opportunities, in a proactive way. Bubble have been instrumental in raising awareness of Lightware in the run up to ISE and did a great job faciliting us onsite at ISE too including securing and conducting press appointments and manning our social accounts.

Paul Weiser – ASG

I have been working with Bubble for the past eight months. I run marketing for Advanced Systems Group based in Northern California. ASG is a technology company focused on providing technology solutions for the Media and Entertainment industry. Our business is broken down into four diverse areas. One of the challenges that Bubble helps me solve is how to market a company with multiple business units, yet still deliver a unified message for our brand. The key benefits that Bubble provides in helping guide our marketing efforts include: Industry knowledge, Expertise in all functional areas of marketing, Client service & Worldwide brand. The first year of working with Bubble has been a great experience. I’m excited to work with the team to see how we build the ASG brand in the future.

Catherine Watling – Visual Data

The Bubble team have been fantastic and the quality of the work is always exceptional – even at short notice. Our work with Bubble has produced some of the best coverage we have ever had!

Mark Forth – CVP

Working with Bubble has been integral to a rapid improvement in the delivery of our PR and communication strategy. The entire Bubble team are always friendly and professional as well as knowledgeable and well-connected. A real joy to work with!

Nik Forman – Masstech

Bubble are a great bunch to have on your team. The whole staff combine high degrees of professionalism and diligence with an impressive depth of industry knowledge and reach, all delivered with huge fun and energy.

Tom Rockhill – Disguise

Since working with Bubble, we have been able to target key industries and sectors in a much more strategic way, which has been instrumental the growth of our business. Bubble is an invaluable part of our team and is really helping us to drive our business presence forward both through PR and at trade shows.

Charlotte Wheeler – The Media Production and Technology Show

Bubble Agency has worked with The Media Production Show for the last few years to provide exhibitor PR to clients and show PR to the wider industry press. We have always been impressed with their professionalism, the ability to tun around requests quickly and run our PR Lounge to a high standard during the show.

Robert Lisman – Primestream

Bubble Agency is made up of hardworking, passionate and caring professionals. They have great knowledge of the PR world, true specialists in the broadcast and video industry and they always have great ideas to increase our exposure.