Supponor Announces Record Deployment Levels for its Award-Winning AI-based Virtual Advertising Platform

Supponor AIR® Deployed at More Than 3,000 Live Sports Events, Almost 200 Venues and Over 10,000 Feeds During 2023-24

Supponor, the world’s leading technology provider in virtual advertising for sports, has today announced record deployment figures for its award-winning AI-based virtual advertising platform Supponor AIR®. In a highly successful 2023-24 sports season, the technology was implemented in over 10,000 feeds at almost 3,000 live events at 200 stadiums and arenas across every continent, encompassing a wide variety of sports from football and hockey to motorsport. The company also continued to grow in line with its achievements, with key announcements including the appointment of Simon Green as its new CEO.

Supponor grew its presence in winter sports, with its virtual advertising solution being used for the first time at the Ski World Cup finals. The company also continued its successful multi-year partnership agreement with the NHL. This includes delivery of its ground-breaking Digitally Enhanced Dasherboard (DED) technology solution, which enables the real-time digital replacement of camera-visible arena dasherboards within live local, national and international NHL game broadcasts. This season, the solution was deployed at over 1,300 matches in 37 venues, enabling over 6,200 feeds. Supponor also continued its highly successful partnerships with the IIHF and 3ICE at over 70 local and international matches.

In football, the adoption of Supponor AIR® continued to build momentum, with leading leagues, including LaLiga (Spain), Bundesliga (Germany), Serie A (Italy), Ligue 1 (France) in Europe, and overseas in Liga MX (Mexico) and the A-League (Australia). deploying the solution. In addition, Supponor AIR® was also adopted across a range of major international football competitions and tournaments, including around 40 national federation matches on behalf of The FA (England), DFB (Germany), RFEF (Spain), FIGC (Italy), KNVB (Netherlands), RBFA (Belgium), SvFF (Sweden), ÖFB (Austria), UAF (Ukraine), and several federations in the Americas including CBF (Brazil) and FMF (Mexico). Also several recurrent continental competitions, such as the AFC Asia Cup ’23 in Qatar and the CONCACAF Gold Cup in North America, saw Supponor AIR® being deployed across a wide number of matches, stadiums, and international feeds.

This exceptional growth would not have been possible without the extensive group of collaborations that Supponor is grateful for having with partners such as TGI Sport, NHL, GRUP MEDIAPRO, Infront, SPORTFIVE, Interregional Sports Group, Dome Productions, Brax Sports Assets, Publicidad Virtual, Sporteo, Australasian Media Co (AMC), and more.

During this year, the appointment of Simon Green as Supponor CEO strengthened the company’s senior leadership team. Having previously served as COO, he replaced James B. Gambrell, who stepped down from the role to serve as a Non-Executive Director.

“The Supponor team has delivered another outstanding year, working closely with our partners around the world to provide the world’s most powerful and effective virtual advertising solution,” commented Simon Green, CEO of Supponor. “We look forward to building on this success as we continue to bring new innovations to market that will build more value for the advertising industry.”


A Few Kind Words...

Kapil Gadhire, Head of Marketing, Magnifi

From the word go, team Bubble was super detailed, efficient, and exhaustive in their approach. They are true partners and make an effort to understand the ideology and end goal to plan the perfect media pitch and strategy.

Lauren Myers, Director, Integrated Marketing – Ross Video

Working with Bubble during and after IBC 2022 for PR and press support was exceptional. Their professional approach, strategic communication, and extensive media network generated significant exposure for our brand. Bubble's on-site support was outstanding, ensuring our story was accurately told to a global audience. Their post-IBC efforts further amplified our reach and provided valuable analytics. An experienced, professional team and a total joy to work with.

Andrew McKinlay, Marketing Director, Avolites

All amazing, just grateful I know I can rely on Bubble to get the job done brilliantly.

Tanya Rai, Marketing and Communications Manager, Pebble

Team Bubble are an extension of our own team. They are wonderful to work with, reliable, get the job done and gain great exposure for our business in key publications.

Mike Ward, Head of Marketing,

Since we first started working with them, our team at Bubble have acted very much like an extension of our team. They work with us to try and help us achieve our goals and we very much feel that they have our interests at heart as well as having our backs when we need it!

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.