Backlight to present at the NAB Steaming Summit
BOSTON (March 21, 2023) – Media and entertainment technology company Backlight (booth #W3157) has announced that it will showcase the latest updates to its Backlight Streaming product lines – Zype and Wildmoka – at this year’s NAB Show.
Each update is designed to provide non-technical content owners with simple and feature-rich solutions that allow them to create more content, hyper distribute everywhere and unlock new revenue streams.
Integration between the Zype and Wildmoka best-in-class product suites enables media and entertainment companies to connect their content to viewers across any digital platform, allowing them to maximize audience reach and revenue. Joint customers can now use Wildmoka to create more monetizable content assets from live with tools to enhance creative storytelling and automate video editing and production, then use Zype to maximize reach of Wildmoka-produced content through distribution across O&O and third-party streaming apps, channels and services.
New Dynamic Graphics Capabilities in Zype Playout make it simple for linear publishers to enhance their channels with broadcast-quality graphics, providing viewers with key information about what they’re watching and making channels look and feel like premium television. The built-in graphic design tool combines text and images into broadcast-ready graphics, making it easy to apply dynamic graphic overlays to linear channels to enhance the viewer experience.
Zype Playout Zero-Touch is a new service that allows Zype Playout customers to outsource their channel programming to Backlight Streaming. With Zype Playout Zero-Touch, Zype Playout customers can save time and money by outsourcing channel content programming and launch logistics to Backlight Streaming’s trusted experts instead of having to bring on new resources, or allocate existing ones, to manage playout scheduling and programming.
Wildmoka Live Studio is a new, live broadcast operation platform that makes it easy for publishers to produce high-quality live shows and distribute streams wherever viewers are watching content. Customers can create multiple versions of tailored, near-live streams from live sources and engage a larger audience through simultaneous distribution across multiple destinations.
Wildmoka Clip Studio a web browser-based video editing and distribution tool for near-live clips and reels previously available only in Wildmoka’s Digital Media Platform, is now available as a stand alone offering. Editors with no technical skills can extract key moments from live feeds to create short-form, near-live clips and publish them instantly during the live event. The tool makes it easy to create as many versions as needed (multi-versioning) to address different publish destinations – for example, with different aspect ratios, languages, metadata, branding and graphics. It also allows users to assemble clips to create highlight reels.
Additional Backlight Streaming innovations to be shown at NAB 2023 include:
- More Zype Playout innovations, including static graphic overlays for channel branding, playout channel high availability, and additional destination connectors for Zype Playout delivery
- Zype Streaming Platform innovations, including new capabilities to better customize and streamline the Zype Admin experience, support for Google Analytics 4, SSO for Zype Admin Users, and closer integration with Apps Creator for SVOD/TVOD streaming
- Zype Apps Creator innovations, including Adobe Primetime support, video downloads on mobile apps, streaming on entry, personalized video lists, enhancements for deep linking, and more
Streaming Summit
Backlight Streaming co-CEO, Ed Laczynski will host a session at Streaming Summit on the topic of What publishers need to know about Tech Stack Decisions when launching FAST. He will be joined by Backlight partners and clients for this presentation at 10:45 AM PT on April 18.
Visit the Backlight booth (#W3157) to learn more.
About Backlight
Backlight is a global media technology company that dramatically improves every stage of the video and entertainment content lifecycle – from creation through monetization. Backed by $200M in funding from PSG, Backlight has acquired six leading media software companies since launching in 2021. Video-forward organizations solve their mission-critical business and operational challenges by partnering with Backlight’s two divisions: Backlight Creative and Backlight Streaming. Backlight Creative provides award-winning software solutions for secure and efficient media management, production tracking and creative collaboration including iconik, ftrack and Celtx. Backlight Streaming provides cloud-based OTT video streaming, content management, media production, hyperdistribution, and monetization software, including Zype and Wildmoka, to world’s most innovative publishers and broadcasters. For more information visit backlight.co.
