iWedia Appoints Bubble Agency as Global Strategic PR and Marketing Partner

Bubble Agency, the global PR, marketing and events specialist for the media and entertainment technology and services sectors, has been appointed by iWedia, leading provider of world-class software solutions for connected TV devices, with immediate effect.

With over 10 years’ experience delivering high quality digital TV products and engineering services, iWedia serves major telecom operators, PayTV operators and tier 1 automotive OEMs with the most innovative media solutions. iWedia delivers efficient and scalable software integration services performed by an experienced team, to enable rapid deployments of high-volume consumer electronic devices. iWedia is headquartered in Switzerland, with development labs in Belgrade and Novi Sad, Serbia, and sales and support offices in Brazil, France, Germany,
India, Singapore and South Korea.

Following a competitive pitch, Bubble Agency has been appointed to lead the PR, marketing and social media strategy and implementation for iWedia at a time of continued market expansion, with increasing presence across the APAC region – including the recent appointment of Xavier Marlé as Director of Sales and Business Development in Asia Pacific – and consolidating its position in EMEA and LATAM. The international speaking team of consultants at Bubble will help iWedia drive its global market awareness, tapping into its industry knowledge and network. In terms of Marketing, Bubble Agency’s inhouse Chartered Marketer, Nikita Panchal, will lead the planning and implementation of marketing campaigns.

“The team at Bubble Agency offers a combination of a solid experience in the digital TV and broadcast industries along with a proven track record of delivering the most successful PR and marketing strategies, making them the best partner to help us strengthen our voice in the sector as we continue to grow globally. We are very happy to announce Bubble as our new partners and we are looking forward to this new chapter together,” said Hans-Juergen Desor, iWedia CEO.  

Sadie Groom, Managing Director, Bubble Agency, added: “iWedia’s expertise in deploying complex TV project across the globe is unrivalled and its mission to continue expanding while remaining focussed on its customers is a mission that highly identifies with Bubble’s ethos. Bubble is ideally placed to partner with iWedia due to its sector specialism, global reach and longstanding relationships with the key press in the broadcasting and telecommunication sectors.” 


About iWedia

iWedia S.A. provides world-class software solutions for connected TV devices. iWedia pioneered in the provision of services for AndroidTV and support for customers with software architecture and design expertise, field proven products, and cost-effective engineering services out of its development centres in Serbia. iWedia is proud to serve major Telecom operators, PayTV operators and tier 1 automotive OEMs with its media solutions.

For more information visit: www.iwedia.com

Follow iWedia on LinkedIn @iWedia 


A Few Kind Words...

Kapil Gadhire, Head of Marketing, Magnifi

From the word go, team Bubble was super detailed, efficient, and exhaustive in their approach. They are true partners and make an effort to understand the ideology and end goal to plan the perfect media pitch and strategy.

Lauren Myers, Director, Integrated Marketing – Ross Video

Working with Bubble during and after IBC 2022 for PR and press support was exceptional. Their professional approach, strategic communication, and extensive media network generated significant exposure for our brand. Bubble's on-site support was outstanding, ensuring our story was accurately told to a global audience. Their post-IBC efforts further amplified our reach and provided valuable analytics. An experienced, professional team and a total joy to work with.

Andrew McKinlay, Marketing Director, Avolites

All amazing, just grateful I know I can rely on Bubble to get the job done brilliantly.

Tanya Rai, Marketing and Communications Manager, Pebble

Team Bubble are an extension of our own team. They are wonderful to work with, reliable, get the job done and gain great exposure for our business in key publications.

Mike Ward, Head of Marketing, Singular.live

Since we first started working with them, our team at Bubble have acted very much like an extension of our team. They work with us to try and help us achieve our goals and we very much feel that they have our interests at heart as well as having our backs when we need it!

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.