iWedia Appoints Bubble Agency as Global Strategic PR and Marketing Partner

Bubble Agency, the global PR, marketing and events specialist for the media and entertainment technology and services sectors, has been appointed by iWedia, leading provider of world-class software solutions for connected TV devices, with immediate effect.

With over 10 years’ experience delivering high quality digital TV products and engineering services, iWedia serves major telecom operators, PayTV operators and tier 1 automotive OEMs with the most innovative media solutions. iWedia delivers efficient and scalable software integration services performed by an experienced team, to enable rapid deployments of high-volume consumer electronic devices. iWedia is headquartered in Switzerland, with development labs in Belgrade and Novi Sad, Serbia, and sales and support offices in Brazil, France, Germany,
India, Singapore and South Korea.

Following a competitive pitch, Bubble Agency has been appointed to lead the PR, marketing and social media strategy and implementation for iWedia at a time of continued market expansion, with increasing presence across the APAC region – including the recent appointment of Xavier Marlé as Director of Sales and Business Development in Asia Pacific – and consolidating its position in EMEA and LATAM. The international speaking team of consultants at Bubble will help iWedia drive its global market awareness, tapping into its industry knowledge and network. In terms of Marketing, Bubble Agency’s inhouse Chartered Marketer, Nikita Panchal, will lead the planning and implementation of marketing campaigns.

“The team at Bubble Agency offers a combination of a solid experience in the digital TV and broadcast industries along with a proven track record of delivering the most successful PR and marketing strategies, making them the best partner to help us strengthen our voice in the sector as we continue to grow globally. We are very happy to announce Bubble as our new partners and we are looking forward to this new chapter together,” said Hans-Juergen Desor, iWedia CEO.  

Sadie Groom, Managing Director, Bubble Agency, added: “iWedia’s expertise in deploying complex TV project across the globe is unrivalled and its mission to continue expanding while remaining focussed on its customers is a mission that highly identifies with Bubble’s ethos. Bubble is ideally placed to partner with iWedia due to its sector specialism, global reach and longstanding relationships with the key press in the broadcasting and telecommunication sectors.” 

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About iWedia

iWedia S.A. provides world-class software solutions for connected TV devices. iWedia pioneered in the provision of services for AndroidTV and support for customers with software architecture and design expertise, field proven products, and cost-effective engineering services out of its development centres in Serbia. iWedia is proud to serve major Telecom operators, PayTV operators and tier 1 automotive OEMs with its media solutions.

For more information visit: www.iwedia.com

Follow iWedia on LinkedIn @iWedia 

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A Few Kind Words...

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.

Dan Pike- Covatic

Bubble brought their significant experience of NAB to support Covatic in kicking off a big US push at the Show. Their support was holistic, assisting us before, during and after the show and well appreciated. We had a successful show, gaining high profile new sales leads and even winning a Product of the Year Award - thanks in no small part to Bubble’s assistance with the application An experienced, credible team and a joy to work with.

Éva Szász – Lightware Visual Engineering

We’ve been working with Bubble for a couple of months now and luckily we found a common voice right away. They always have an easy, quick understanding of what we need and are delivering not only the materials we want, but more and more PR opportunities, in a proactive way. Bubble have been instrumental in raising awareness of Lightware in the run up to ISE and did a great job faciliting us onsite at ISE too including securing and conducting press appointments and manning our social accounts.

Paul Weiser – ASG

I have been working with Bubble for the past eight months. I run marketing for Advanced Systems Group based in Northern California. ASG is a technology company focused on providing technology solutions for the Media and Entertainment industry. Our business is broken down into four diverse areas. One of the challenges that Bubble helps me solve is how to market a company with multiple business units, yet still deliver a unified message for our brand. The key benefits that Bubble provides in helping guide our marketing efforts include: Industry knowledge, Expertise in all functional areas of marketing, Client service & Worldwide brand. The first year of working with Bubble has been a great experience. I’m excited to work with the team to see how we build the ASG brand in the future.

Catherine Watling – Visual Data

The Bubble team have been fantastic and the quality of the work is always exceptional – even at short notice. Our work with Bubble has produced some of the best coverage we have ever had!

Mark Forth – CVP

Working with Bubble has been integral to a rapid improvement in the delivery of our PR and communication strategy. The entire Bubble team are always friendly and professional as well as knowledgeable and well-connected. A real joy to work with!

Nik Forman – Masstech

Bubble are a great bunch to have on your team. The whole staff combine high degrees of professionalism and diligence with an impressive depth of industry knowledge and reach, all delivered with huge fun and energy.

Tom Rockhill – Disguise

Since working with Bubble, we have been able to target key industries and sectors in a much more strategic way, which has been instrumental the growth of our business. Bubble is an invaluable part of our team and is really helping us to drive our business presence forward both through PR and at trade shows.

Charlotte Wheeler – The Media Production and Technology Show

Bubble Agency has worked with The Media Production Show for the last few years to provide exhibitor PR to clients and show PR to the wider industry press. We have always been impressed with their professionalism, the ability to tun around requests quickly and run our PR Lounge to a high standard during the show.

Robert Lisman – Primestream

Bubble Agency is made up of hardworking, passionate and caring professionals. They have great knowledge of the PR world, true specialists in the broadcast and video industry and they always have great ideas to increase our exposure.