Pebble strengthens leadership team to build on its continued success in delivering playout automation solutions

Pebble’s leadership team expands to include new strategic hire and key internal promotion

Epsom, Surrey, UK, 17 May 2023: Pebble, the leading automation, content management, and integrated channel specialist is thrilled to announce the expansion of its leadership team. Neil Maycock joins Pebble as Chief Commercial Officer and Alison Pavitt has been promoted to Chief Revenue Officer following a successful two years as Director of Sales and Marketing at the company. Following the recent announcement of Jon Briggs’s appointment as Chief Operating Officer, the leadership team has been strengthened to reinforce its position as a leading provider in the playout automation market.

As CCO, Neil is responsible for the development and execution of the company’s ambitious market-led strategy. Neil has extensive industry expertise built up from over 30 years of working in senior positions for some of the most innovative and transformational technology companies in the broadcast industry. These include the position of EVP & General Manager at Snell Advanced Media and prior to this he served as President of the Americas at Pro-Bel. In his last role as ex-CMO and EVP Delivery and Support for Grass Valley, he was responsible for its global marketing and customer service operations. He has a history of successfully leading companies through mergers and acquisitions, building brands in complex broadcast markets.

Alison Pavitt moves into the role of Chief Revenue Officer delivering a focus wholly on the sales function for the organisation, to build on the success garnered as Director of Sales and Marketing where she was responsible for global sales and marketing. A long-standing figure in the industry, she is a board member of the IABM and sits on the IBC Exhibitor Steering Group.

Alison first joined the industry in a sales role with broadcast graphics specialists Aston. Here she grew a network of international resellers, whilst also being hands-on with product demonstrations, as well as operator and reseller training. She joined Pebble in 2009 as Marketing Manager where she played a key role in the evolution of the company’s marketing, as well as overseeing its recent rebrand and being closely involved in company-wide initiatives to establish brand values and ensuring focus on the customer journey.

Peter Mayhead said of the appointments: “The expansion of our leadership team is another exciting phase of the business as we move forward with our ambitions as a market-led organisation. I am delighted Neil has joined us and with Alison’s promotion, this brings a fantastic mix of experience between them to support our customers and be the expert partner for hybrid cloud playout and transition to IP. Together with Jon’s recent appointment as COO, this creates a solid and significant intention to drive our ambitions for continued business growth.”

About Pebble

At Pebble we understand that efficiency, reliability and sustainability are vital for playout operations, and we know that interoperability with multiple vendors, standards and technologies is key. As a world leader in automation, integrated channel, IP and virtualised playout technology, with systems installed in more than 70 countries worldwide and over 1500 channels played out under Pebble automation control,  we have the people, the process, and the technology that the broadcast market needs as it changes and adapts to compete with new entrants in the video media space.


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