Ateme Introduces Cloud-native Raw Content Processing

  • Broadcasters can enjoy enhanced flexibility with full-software, cloud-native raw content processing, leveraging occasional use to reduce upfront investments.
  • Baseband processing and premium framerate conversion, previously possible on hardware solutions, are now available on pure software.
  • The new functionality enriches Ateme’s TITAN universal gateway introducing software-based ultra-low latency connectivity.

PARIS, FRANCE, August 10, 2023Ateme, a global leader in video compression, delivery, and streaming solutions with innovation at its core, today announced it has introduced cloud-native bridge functionality for raw content processing. This addition to its TITAN universal gateway empowers content owners and broadcasters with unparalleled flexibility.

The bridge functionality enables raw video content processing in the cloud, transforming traditional hardware-centric workflows to enable occasional-use scenarios. This caters to the needs of content providers broadcasting one-off events across countries — for example, international sports competitions. The feature can also run on Ateme’s SaaS solution, Ateme+.

Introducing the possibility of software baseband processing, the bridge functionality also offers superior video performance and extended international reach with full software-based watermarking insertion and premium framerate conversion based on motion compensation. This capability is crucial for transmitting major international sporting events — such as the forthcoming international events in Paris — across countries using different framerates.

Incorporating the feature with support for JPEG-XS or NDI confirms software as a viable option for ultra-low latency connection, offering service providers the flexibility of switching easily between different encoding methods, for smooth and efficient video delivery.

“The evolution of TITAN never stops,” said Jean-Louis Lods, VP Media & Monetization at Ateme. “With this new bridge functionality, broadcasters and content providers now have a production Swiss Army knife. And with the forthcoming functionalities — including SDR/HDR conversion and audio-immersive manipulation — they can offer an exceptional quality of experience.”

“Sports events attract huge audiences,” said Julien Mandel, Solution Marketing Senior Director, Contribution & Distribution Segment at Ateme. “While they typically occur only once or twice a year, they result in hefty upfront investments in dedicated hardware to achieve raw content processing. We are excited to be empowering content providers with flexible workflows through our cloud-native offering.”

Ateme’s TITAN contribution solution featuring the bridge functionality will be shown at IBC 2023 in Amsterdam from September 15th to 18th in hall 1, booth D33. 

About Ateme

Ateme is a global leader of video compression and delivery solutions, helping tier-one content providers, service providers and streaming platforms boost their viewers’ engagement and reduce churn.

Leveraging an R&D task force that is unique in the video industry, Ateme’s solutions power sustainable TV services, improve end-users’ quality of experience, optimize the total cost of ownership of TV/VOD services, and generate new revenue streams based on personalization and ad insertion. Beyond offering technological agility, Ateme partners with its customers, offering flexible business models that match their financial priorities.Find out more:


A Few Kind Words...

Kapil Gadhire, Head of Marketing, Magnifi

From the word go, team Bubble was super detailed, efficient, and exhaustive in their approach. They are true partners and make an effort to understand the ideology and end goal to plan the perfect media pitch and strategy.

Lauren Myers, Director, Integrated Marketing – Ross Video

Working with Bubble during and after IBC 2022 for PR and press support was exceptional. Their professional approach, strategic communication, and extensive media network generated significant exposure for our brand. Bubble's on-site support was outstanding, ensuring our story was accurately told to a global audience. Their post-IBC efforts further amplified our reach and provided valuable analytics. An experienced, professional team and a total joy to work with.

Andrew McKinlay, Marketing Director, Avolites

All amazing, just grateful I know I can rely on Bubble to get the job done brilliantly.

Tanya Rai, Marketing and Communications Manager, Pebble

Team Bubble are an extension of our own team. They are wonderful to work with, reliable, get the job done and gain great exposure for our business in key publications.

Mike Ward, Head of Marketing,

Since we first started working with them, our team at Bubble have acted very much like an extension of our team. They work with us to try and help us achieve our goals and we very much feel that they have our interests at heart as well as having our backs when we need it!

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.