Comprehensive Advertising Solutions Integrated to Enhance Revenue Generation and Streamline Workflows
LAUSANNE, Switzerland, 11 April 2023 – Ad Insertion Platform (AIP), a leading provider of advanced advertising solutions, is excited to announce its partnership with TVU Networks, the global leader in cloud-based live video solutions. AIP’s state-of-the-art services, including Server-Side Ad Insertion (SSAI), DAIConnectⓇ, AIP Monetiz, and AIP’s programmatic premium video ad network, will now be available on TVU Networks’ cloud-based media supply chain platform, further enhancing the suite of services offered to content creators and broadcasters.
This collaboration brings together AIP’s powerful advertising tools and TVU Networks’ cutting-edge cloud services, enabling customers to leverage advanced targeting capabilities, maximize ad revenues, and deliver a seamless and personalized user experience.
“With the integration of AIP’s innovative ad solutions, we’re excited to continuously add more services to the TVU ecosystem. This enables our customers to create tailored services for their media production, distribution, and monetization needs by combining the best of the breed of microservices,” said Paul Shen, CEO at TVU Networks.
With the integration of AIP’s Server-Side-Ad-Insertion (SSAI) service, TVU Networks’ clients can now effortlessly insert ads into live video streams, providing a high-quality, personalized viewing experience for their audience. The DAIConnect feature, another key component of the AIP suite, will facilitate real-time communication between ad decision servers and content providers, streamlining the ad delivery process. AIP Monetiz, a powerful tool that allows content creators to tap into AIP’s programmatic premium video ad network, will further enhance the advertising capabilities available on the TVU Networks platform. This will enable content providers to capitalize on a vast pool of high-quality ads, tailored specifically to their target audience. AIP enables content providers to generate new revenue streams across their complete portfolio of live video and FAST (Free Ad-Supported TV) content.
“We’re thrilled to partner with TVU Networks and offer our innovative ad solutions on their cloud-based media supply chain platform,” said Laurent Potesta, Founder and CEO of Ad Insertion Platform. “Our collaboration will not only provide TVU Networks’ clients with access to advanced advertising tools, but also help them streamline their workflows and maximize ad revenues.”
About TVU Networks
TVU Networks is a global organization with more than 3,000 customers using its IP and cloud-based workflow solutions across multiple industries including news, entertainment media, sports, corporate, streaming, houses of worship and government. With AI and automation driven technology, TVU helps broadcasters realize an efficient metadata and story-centric workflow through its TVU MediaMind platform for live video content acquisition, indexing, production, distribution, and management. The company has been on the forefront of developing the tools needed to revolutionize and streamline the Media Supply Chain. TVU is a critical part of the operations of many major media companies worldwide and is a Technology and Engineering Emmy® Award winner.
About Ad Insertion Platform Ad Insertion Platform Sàrl has specialized in dynamic ad insertion services for the broadcast and streaming industry since 2007. Our flexible, agnostic SSAI solution enables live or Video-On-Demand (VOD) ad insertion on Connected TV and OTT platforms, including Free Ad-Supported TV (FAST), and can be integrated with any existing ecosystem or infrastructure. Their Ad Break Composer allows customers to create, edit and optimize ad pods with easy drag-and-drop to deliver an exceptional, targeted user experience on virtually any player or connected device. When using the full DAIConnect® Suite, including their DAI Optimizer and monetization services, AIP can sell inventory, unsold inventory or manage the entire ad sales process to increase fill rate and ad revenue.