MRMC and Pixelscope Partner to Deliver Innovative AI-Powered Sports Broadcast Solution

Mark Roberts Motion Control (MRMC), a Nikon company, and Pixelscope, the leading provider of AI-automated live sports production solutions, have today announced a partnership agreement that will officially bring together MRMC’s robotic hardware products and Pixelscope’s advanced tracking and autonomous producing software to create a market-leading, end-to-end remote acquisition and production workflow solution, taking sports production to a new level.

The joint solution integrates MRMC’s AFC-180 Robotic Heads with the Pixelscope platform. It is being announced following extensive development and a recent successful trial at a number of USA Table Tennis competitions. Complementing MRMC’s hardware, Pixelscope is an innovative AI-powered sports broadcasting system designed for single-user operation. It accurately tracks the ball and players, providing real-time 3D trajectories, and by collecting image, audio, and time-series data, it facilitates the creation of “Sports Big Data”, which integrates into the final production of AI-automated live sports broadcasts.  Additionally, Pixelscope has the capability to automatically generate highlights of key moments for use in replays during broadcasts, streamlining the content production process and enhancing sports broadcasting efficiency.

The integration of AI tracking systems and broadcast robotics marks a new industrial revolution in the broadcast industry, enhancing efficiency, accuracy, and innovation. This combination allows for automation of processes, reduction of human error, and 24/7 operation while delivering personalised content based on viewer preferences. AI and robotics also enable remote broadcasting and continuous innovation, adapting to evolving industry demands. Ultimately, this revolution promises a future where broadcasting is more engaging, cost-effective, and innovative.

Marius Merten, Sports Broadcast Manager at MRMC, says: “MRMC is an expert in camera robotics and automation. Part of our offering includes AI-based remote acquisition technologies that allow customers to scale their productions and streamline their workflows. This technology is still new to sports broadcast and can extend beyond content capture through to the full production process. Pixelscope has a very good holistic approach here and has developed a very comprehensive software solution that complements our hardware products. It was clear to me from the very first meeting that our two companies are a perfect match. Together, we can deliver a complete product that sports broadcast production has never seen before. It opens up many new possibilities to take sports productions to a new level. The focus here is on cost savings despite a high production standard. I am delighted to be working with my colleagues at Pixelscope to create something so unique.“

Kei Kwon, CEO at Pixelscope, adds: “We’ve been working for several years to create the perfect AI solution to provide the most accurate sports data with high standard quality and to deliver this in a cost-effective way that can also open doors from the groups that get fewer spotlights, such as youth and amateurs, to the professional leagues. MRMC’s range of camera robotic solutions and expertise in motion makes them the ideal partner for us to continue towards our goal of making Pixelcast the go-to solution for more professional leagues and tournaments regardless of their tiers or sports. I cannot wait to see what the future holds for this collaboration.”


A Few Kind Words...

Kapil Gadhire, Head of Marketing, Magnifi

From the word go, team Bubble was super detailed, efficient, and exhaustive in their approach. They are true partners and make an effort to understand the ideology and end goal to plan the perfect media pitch and strategy.

Lauren Myers, Director, Integrated Marketing – Ross Video

Working with Bubble during and after IBC 2022 for PR and press support was exceptional. Their professional approach, strategic communication, and extensive media network generated significant exposure for our brand. Bubble's on-site support was outstanding, ensuring our story was accurately told to a global audience. Their post-IBC efforts further amplified our reach and provided valuable analytics. An experienced, professional team and a total joy to work with.

Andrew McKinlay, Marketing Director, Avolites

All amazing, just grateful I know I can rely on Bubble to get the job done brilliantly.

Tanya Rai, Marketing and Communications Manager, Pebble

Team Bubble are an extension of our own team. They are wonderful to work with, reliable, get the job done and gain great exposure for our business in key publications.

Mike Ward, Head of Marketing,

Since we first started working with them, our team at Bubble have acted very much like an extension of our team. They work with us to try and help us achieve our goals and we very much feel that they have our interests at heart as well as having our backs when we need it!

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.