EMG

‘The Power of Together’
Full Campaign Strategy, Creation and Implementation

Bubble Agency worked on a hugely successful large-scale rebranding strategy and implementation for CTV and Telegenic – both very well known OB brands that merged to form EMG.

ABOUT EMG

EMG is a leading provider of broadcasting and audio-visual services within the European market. The Group combines unique know-how and world-renowned expertise to master the entire value chain from image creation to distribution. New-media driven, EMG is a valued partner for major international events, including sporting (Tour de France, Ryder Cup, FIFA World Cup, UEFA European Championships and Formula One), live shows (Eurovision, MTV Awards, BRIT Awards and Royal Events), and entertainment-based shows (The Voice, Masterchef, The X-Factor). EMG has a diverse range of studios and one of the largest fleets of mobile trucks in Europe.

PROJECT OUTLINE:

CTV and Telegenic were seeking to join forces like never before. Two great names under a single identity, EMG. They approached Bubble to consult and advise on the entire process, which also included strategizing and planning the rebranding process. Thereafter Bubble worked on the implementation of their rebranding strategy.

Bubble Services Included:

Branding:

  • Planning the cadence for communications to all stakeholders (different client groups, staff and press).
  • Implementing the email communications to all stakeholders which included writing the communications, designing and programming the communications, sending them out and reporting on results.

Marketing:

  • Video creation: full production including script writing, voiceover, storyboard, videography and post editing.

View video here >>

  • Plan of action to move over existing social media platforms (CTV and Telegenic) to EMG
  • Creation of new social media accounts
  • Planning and creating social media content for the launch, and executiving them in order, on time, and on brand
  • Creation on two new websites (one for the UK and one for the USA)

EMG UK website >>
EMG USA website >>

  • Planning and managing advert placements for the launch within key industry publications (across print and online) – Broadcast, Televisual, Sports Pro Managing, ordering and organising branded merchandise.

Communications:

  • Planning the cadence for communications to all stakeholders (different client groups, staff and press).
  • Implementing the email communications to all stakeholders which included writing the communications, designing and programming the communications, sending them out and reporting on results.

Events:

  • Full management and complete organisation of the three launch events named below. This involved managing the invite and RSVP process, writing of presentations, dealing with all vendors and suppliers involved, creating agendas, organising speakers, arranging and carrying out trial runs, and much more:
    • Staff launch event (which took place at their HQ)
    • Press launch event
    • VIP customer event

PR:

  • Wrote full PR plan including strategy around exclusive/early calls and press meetings.
  • Organised and attended one to one calls with key press and different EMG staff i.e. SVG with Directors of Golf.
  • Organised and attended full press event at EMG offices – 10 press attended presentation, tour of trucks and facilities, followed by a lunch with all senior executives.
  • Wrote and distributed press release to global industry press.

RESULTS

The whole process from branding consultancy to implementation across PR, Marketing (both digital and non-digital), Communications, Events and Social Media was hugely successful. The Bubble team thoroughly enjoyed working on this project and the client had nothing but praise for the precision, efforts, creativity and preservation that went into this tremendously successful campaign.

SUMMARY:

When a company gets their rebranding right, it can boost their image for the better, raising brand awareness and increasing sales.

Rebranding can provide a great space for a company to reinvent themselves and to revisit the direction the company is going in.

We are delighted to have been key active drivers of this journey for EMG and continue to work with them monthly on their national and European PR, as well as social media.

SCROLL POSTS

A Few Kind Words...

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.

Dan Pike- Covatic

Bubble brought their significant experience of NAB to support Covatic in kicking off a big US push at the Show. Their support was holistic, assisting us before, during and after the show and well appreciated. We had a successful show, gaining high profile new sales leads and even winning a Product of the Year Award - thanks in no small part to Bubble’s assistance with the application An experienced, credible team and a joy to work with.

Éva Szász – Lightware Visual Engineering

We’ve been working with Bubble for a couple of months now and luckily we found a common voice right away. They always have an easy, quick understanding of what we need and are delivering not only the materials we want, but more and more PR opportunities, in a proactive way. Bubble have been instrumental in raising awareness of Lightware in the run up to ISE and did a great job faciliting us onsite at ISE too including securing and conducting press appointments and manning our social accounts.

Paul Weiser – ASG

I have been working with Bubble for the past eight months. I run marketing for Advanced Systems Group based in Northern California. ASG is a technology company focused on providing technology solutions for the Media and Entertainment industry. Our business is broken down into four diverse areas. One of the challenges that Bubble helps me solve is how to market a company with multiple business units, yet still deliver a unified message for our brand. The key benefits that Bubble provides in helping guide our marketing efforts include: Industry knowledge, Expertise in all functional areas of marketing, Client service & Worldwide brand. The first year of working with Bubble has been a great experience. I’m excited to work with the team to see how we build the ASG brand in the future.

Catherine Watling – Visual Data

The Bubble team have been fantastic and the quality of the work is always exceptional – even at short notice. Our work with Bubble has produced some of the best coverage we have ever had!

Mark Forth – CVP

Working with Bubble has been integral to a rapid improvement in the delivery of our PR and communication strategy. The entire Bubble team are always friendly and professional as well as knowledgeable and well-connected. A real joy to work with!