CVP

Bubble Creates and Delivers Marketing Strategy for CVP

BACKGROUND

For more than 30 years, CVP has been one of the leading Broadcast and Professional video solutions providers in the United Kingdom and Europe, with a comprehensive UK sales and support infrastructure. The company prides itself on maintaining close relationships with key manufacturers such as ARRI, Sony, RED and Canon, and uses its unrivalled experience to listen to customers, understand their needs and deliver the right solution with first class service. CVP offers creative consultation, sales advice, technical service provision and training.

OBJECTIVES

After an MBO, the company appointed Bubble Agency to create and deliver a marketing strategy and build a tactical marketing team. The brief also included identifying short, mid and long term goals aligned to business targets, and executing a full rebrand.

STRATEGY/TACTICS

  • Audit and full report of all existing assets, staff, the website etc
  • Creation of internal and external communications plan
  • Implementation of marketing budgets and reporting process
  • Ongoing PR and Marketing campaigns across all platforms
  • Launch of the new creative experience centre in London
  • Organised events to boost customer, partner and media relations
  • Full press office support

RESULTS

Tracked over six months to date

  • Presented company audit to directors which led to re-brand and renewed focus on marketing
  • 40+ pieces of PR coverage generated
  • Delivered more than 10 inhouse events and presence at three tradeshows, with more in the pipeline
  • Created brand and style guidelines
  • Built relationships with European and USA press
  • Built marketing team and manage all marketing messages, assets, media buying, collateral production
  • Oversee and influence all outbound communications including email campaigns, social media across all channels

SCROLL POSTS

A Few Kind Words...

Catherine Watling – Visual Data
Visual Data - Catherine Watling

The Bubble team have been fantastic and the quality of the work is always exceptional – even at short notice. Our work with Bubble has produced some of the best coverage we have ever had!

Mark Forth – CVP
CVP - Mark Forth

Working with Bubble has been integral to a rapid improvement in the delivery of our PR and communication strategy. The entire Bubble team are always friendly and professional as well as knowledgeable and well-connected. A real joy to work with!

Nik Forman – Masstech
Masstech - Nik Forman

Bubble are a great bunch to have on your team. The whole staff combine high degrees of professionalism and diligence with an impressive depth of industry knowledge and reach, all delivered with huge fun and energy.

Tom Rockhill – disguise
disguise - Tom Rockhill

Since working with Bubble, we have been able to target key industries and sectors in a much more strategic way, which has been instrumental the growth of our business. Bubble is an invaluable part of our team and is really helping us to drive our business presence forward both through PR and at trade shows.

Charlotte Wheeler – The Media Production and Technology Show
The Media Production and Technology Show - Charlotte Wheeler

Bubble Agency has worked with The Media Production Show for the last few years to provide exhibitor PR to clients and show PR to the wider industry press. We have always been impressed with their professionalism, the ability to tun around requests quickly and run our PR Lounge to a high standard during the show.

Robert Lisman – Primestream
Primestream - Robert Lisman

Bubble Agency is made up of hardworking, passionate and caring professionals. They have great knowledge of the PR world, true specialists in the broadcast and video industry and they always have great ideas to increase our exposure.

Bob Boster – Clear-Com
Clear-Com - Bob Boster

One thing that really sets them apart is the depth of their relationships with the editors and the community that serves our space.

Brian Clark – NEP UK
NEP UK - Brian Clark

They're a nice, easy, straightforward, honest company to deal with.

Jon Finegold – Signiant
Signiant - Jon Finegold

As Signiant’s core market is M&E, Bubble has proven to be the perfect agency for us. They understand our market and are well-connected with the key influencers, publications and events in the industry. Day-to-day they are always on top of every detail and are a joy to work with. They are, after all, Bubbles.

Kimberley Zajicek – PHABRIX
PHABRIX - Kimberley Zajicek

The Bubbles are highly knowledgeable, reliable and have become an integral part of our team. Their winning combination of industry passion and communications expertise has generated a significant increase in our media presence, both in print and online.