CVP

Bubble Creates and Delivers Marketing Strategy for CVP

BACKGROUND

For more than 30 years, CVP has been one of the leading Broadcast and Professional video solutions providers in the United Kingdom and Europe, with a comprehensive UK sales and support infrastructure. The company prides itself on maintaining close relationships with key manufacturers such as ARRI, Sony, RED and Canon, and uses its unrivalled experience to listen to customers, understand their needs and deliver the right solution with first class service. CVP offers creative consultation, sales advice, technical service provision and training.

OBJECTIVES

After an MBO, the company appointed Bubble Agency to create and deliver a marketing strategy and build a tactical marketing team. The brief also included identifying short, mid and long term goals aligned to business targets, and executing a full rebrand.

STRATEGY/TACTICS

  • Audit and full report of all existing assets, staff, the website etc
  • Creation of internal and external communications plan
  • Implementation of marketing budgets and reporting process
  • Ongoing PR and Marketing campaigns across all platforms
  • Launch of the new creative experience centre in London
  • Organised events to boost customer, partner and media relations
  • Full press office support

RESULTS

Tracked over six months to date

  • Presented company audit to directors which led to re-brand and renewed focus on marketing
  • 40+ pieces of PR coverage generated
  • Delivered more than 10 inhouse events and presence at three tradeshows, with more in the pipeline
  • Created brand and style guidelines
  • Built relationships with European and USA press
  • Built marketing team and manage all marketing messages, assets, media buying, collateral production
  • Oversee and influence all outbound communications including email campaigns, social media across all channels

SCROLL POSTS

A Few Kind Words...

Kapil Gadhire, Head of Marketing, Magnifi

From the word go, team Bubble was super detailed, efficient, and exhaustive in their approach. They are true partners and make an effort to understand the ideology and end goal to plan the perfect media pitch and strategy.

Lauren Myers, Director, Integrated Marketing – Ross Video

Working with Bubble during and after IBC 2022 for PR and press support was exceptional. Their professional approach, strategic communication, and extensive media network generated significant exposure for our brand. Bubble's on-site support was outstanding, ensuring our story was accurately told to a global audience. Their post-IBC efforts further amplified our reach and provided valuable analytics. An experienced, professional team and a total joy to work with.

Andrew McKinlay, Marketing Director, Avolites

All amazing, just grateful I know I can rely on Bubble to get the job done brilliantly.

Tanya Rai, Marketing and Communications Manager, Pebble

Team Bubble are an extension of our own team. They are wonderful to work with, reliable, get the job done and gain great exposure for our business in key publications.

Mike Ward, Head of Marketing, Singular.live

Since we first started working with them, our team at Bubble have acted very much like an extension of our team. They work with us to try and help us achieve our goals and we very much feel that they have our interests at heart as well as having our backs when we need it!

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.