CVP

Bubble Creates and Delivers Marketing Strategy for CVP

BACKGROUND

For more than 30 years, CVP has been one of the leading Broadcast and Professional video solutions providers in the United Kingdom and Europe, with a comprehensive UK sales and support infrastructure. The company prides itself on maintaining close relationships with key manufacturers such as ARRI, Sony, RED and Canon, and uses its unrivalled experience to listen to customers, understand their needs and deliver the right solution with first class service. CVP offers creative consultation, sales advice, technical service provision and training.

OBJECTIVES

After an MBO, the company appointed Bubble Agency to create and deliver a marketing strategy and build a tactical marketing team. The brief also included identifying short, mid and long term goals aligned to business targets, and executing a full rebrand.

STRATEGY/TACTICS

  • Audit and full report of all existing assets, staff, the website etc
  • Creation of internal and external communications plan
  • Implementation of marketing budgets and reporting process
  • Ongoing PR and Marketing campaigns across all platforms
  • Launch of the new creative experience centre in London
  • Organised events to boost customer, partner and media relations
  • Full press office support

RESULTS

Tracked over six months to date

  • Presented company audit to directors which led to re-brand and renewed focus on marketing
  • 40+ pieces of PR coverage generated
  • Delivered more than 10 inhouse events and presence at three tradeshows, with more in the pipeline
  • Created brand and style guidelines
  • Built relationships with European and USA press
  • Built marketing team and manage all marketing messages, assets, media buying, collateral production
  • Oversee and influence all outbound communications including email campaigns, social media across all channels

SCROLL POSTS

A Few Kind Words...

Dan Pike- Covatic

Bubble brought their significant experience of NAB to support Covatic in kicking off a big US push at the Show. Their support was holistic, assisting us before, during and after the show and well appreciated. We had a successful show, gaining high profile new sales leads and even winning a Product of the Year Award - thanks in no small part to Bubble’s assistance with the application An experienced, credible team and a joy to work with.

Éva Szász – Lightware Visual Engineering

We’ve been working with Bubble for a couple of months now and luckily we found a common voice right away. They always have an easy, quick understanding of what we need and are delivering not only the materials we want, but more and more PR opportunities, in a proactive way. Bubble have been instrumental in raising awareness of Lightware in the run up to ISE and did a great job faciliting us onsite at ISE too including securing and conducting press appointments and manning our social accounts.

Paul Weiser – ASG

I have been working with Bubble for the past eight months. I run marketing for Advanced Systems Group based in Northern California. ASG is a technology company focused on providing technology solutions for the Media and Entertainment industry. Our business is broken down into four diverse areas. One of the challenges that Bubble helps me solve is how to market a company with multiple business units, yet still deliver a unified message for our brand. The key benefits that Bubble provides in helping guide our marketing efforts include: Industry knowledge, Expertise in all functional areas of marketing, Client service & Worldwide brand. The first year of working with Bubble has been a great experience. I’m excited to work with the team to see how we build the ASG brand in the future.

Catherine Watling – Visual Data

The Bubble team have been fantastic and the quality of the work is always exceptional – even at short notice. Our work with Bubble has produced some of the best coverage we have ever had!

Mark Forth – CVP

Working with Bubble has been integral to a rapid improvement in the delivery of our PR and communication strategy. The entire Bubble team are always friendly and professional as well as knowledgeable and well-connected. A real joy to work with!

Nik Forman – Masstech

Bubble are a great bunch to have on your team. The whole staff combine high degrees of professionalism and diligence with an impressive depth of industry knowledge and reach, all delivered with huge fun and energy.

Tom Rockhill – Disguise

Since working with Bubble, we have been able to target key industries and sectors in a much more strategic way, which has been instrumental the growth of our business. Bubble is an invaluable part of our team and is really helping us to drive our business presence forward both through PR and at trade shows.

Charlotte Wheeler – The Media Production and Technology Show

Bubble Agency has worked with The Media Production Show for the last few years to provide exhibitor PR to clients and show PR to the wider industry press. We have always been impressed with their professionalism, the ability to tun around requests quickly and run our PR Lounge to a high standard during the show.

Robert Lisman – Primestream

Bubble Agency is made up of hardworking, passionate and caring professionals. They have great knowledge of the PR world, true specialists in the broadcast and video industry and they always have great ideas to increase our exposure.

Bob Boster – Clear-Com

One thing that really sets them apart is the depth of their relationships with the editors and the community that serves our space.