Ateme Behind Telefónica’s Goals for World Cup

Enabling Ultra-High Definition, Audio-immersive Video for Viewers throughout Spain

Paris, 9 February 2023 – Ateme, a global leader in video compression and delivery solutions, has today announced that its contribution solutions enabled Movistar Plus+, Telefónica’s subscription video platform in Spain, to deliver premium UHD/HDR and Dolby Atmos® World Cup content for broadcast across the country during the 2022 World Cup tournament.

This service was driven by Telefónica Servicios Audiovisuales (TSA), the Telefónica Group company specializing in broadcast and audiovisual solutions, which helped Movistar Plus+ with the deployment of this high-quality technical solution for signals encoding and transport.

Using Ateme’s full software TITAN Edge encoders and decoders, Telefónica benefited from high-quality, low-latency feeds, with audio immersive features, delivered with the reliability required for premium international sporting events.

“The World Cup is one of the most important and iconic live events, where performance, quality, and reliability are key,” commented Manuela Martínez, Head of Engineering. “We are pleased with Ateme’s solutions, which supported the world’s most-watched live broadcasts and ensured consumers got the best viewing experience”.

Likewise, TSA’s engineering department led by Francisca Cabo, recognizes “Ateme’s speed and reliability in development and implementation processes, in addition to having a highly qualified technical and support team, undoubtedly eased the deployment”. 

“Telefónica sets a very high standard for the delivery of premium video and audio content,” said Julien Mandel, Solution Marketing Senior Director, Contribution & Distribution Segment at Ateme. “We’re delighted to have supported their technology strategy, and to have helped them be at the cutting edge of video experiences during the 2022 World Cup.”

About Ateme

Ateme is a global leader in video compression and delivery solutions, helping tier-one content providers, service providers and streaming platforms boost their viewers’ engagement and reduce churn.

Leveraging an R&D task force that is unique in the video industry, Ateme’s solutions power sustainable TV services, improve end users’ quality of experience, optimize the total cost of ownership of TV/VOD services, and generate new revenue streams based on personalization and ad insertion. Beyond offering technological agility, Ateme partners with its customers, offering flexible business models that match their financial priorities.

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About Movistar Plus+

Movistar Plus+ is the leading audiovisual entertainment offering of the Telefónica Group in Spain. Its proposition includes bold original productions and the best premium sports content, films, series, documentaries and programs, in addition to the best functionalities and on-demand access so users can enjoy watching television wherever, however and whenever they wish. The Movistar Plus+ offering also includes some of the top international operators with which we have established strategic partnerships in Spain, such as Netflix, Disney+, Prime Video and DAZN, along with the Spanish platforms ATRESPlayer, Mitele and FlixOlé. In order to strengthen our leadership and expedite our position as the integrator of the best entertainment experience on the market, we are committed to forming strategic partnerships with the most important operators in the sector, offering a personalized experience and original and exclusive content that even further differentiates us from the competition: The Plague, Riot Police, Hierro, Madrid on Fire, Offworld, Prison 77, and La Resistencia are all clear examples of this policy.

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About Telefónica Servicios Audiovisuales

Telefónica Servicios Audiovisuales (TSA) is the Telefónica Group company which has been creating broadcasting audiovisual solutions since 1993. With its headquarters in Spain and presence in Latin America, TSA has been offering for more than 30 years, comprehensive solutions for TV production, designing and integrating “turnkey” audiovisual projects, managing and operating TV and radio production facilities and transmitting video and audio signals to and from anywhere in the world, amongst others.

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