Soccer Fans Spiked CDN Traffic 116% for Ateme Customers During the World Cup  

Traffic spike accompanied by remarkable Quality of Experience for viewers

Paris, December 20th, 2022 – Streaming service providers experienced an exceptional traffic demand on their video networks during the World Cup as millions of viewers gathered to follow their team across the tournament. On average, Ateme’s CDN (content delivery network) customers witnessed peak traffic increase by 116% compared to the usual video consumption, confirming the viewership shift to more online and OTT mediums.

Beyond this peak in consumption, this year’s World Cup was outstanding in that streamers finally received what they had been demanding for a long time: an increased Quality of Experience on OTT that surpasses that of broadcast. Dozens of rights holders across the globe chose Ateme to stream the game to billions of people who could immerse themselves into the World Cup action with OTT low-latency 4K HDR streams and audio surround.

No more spoilers from neighbors, a truly enhanced viewing experience, and the ability to absorb consumption peaks thanks to an elastic CDN were Ateme’s customers’ pillars of success during the World Cup.

“This has been a fantastic tournament, where viewers have seen unexpected entries and eliminations, last-minute goals, and shocking turnarounds during penalty shots. Fans demand superior video experiences to savor these roller-coaster moments. As the only end-to-end solution provider covering the full video delivery offering, from acquisition to CDN, we are well placed to support this,” said Rémi Beaudouin, Chief Strategy Officer at Ateme. “I am thrilled that we have accomplished this Quality of Experience leap for fans worldwide, and am even more excited about what’s coming next as Ateme looks to 2023 and beyond: Augmented Reality and the Metaverse, to make viewers feel as if they are right there on the field where the action is.”


A Few Kind Words...

Kapil Gadhire, Head of Marketing, Magnifi

From the word go, team Bubble was super detailed, efficient, and exhaustive in their approach. They are true partners and make an effort to understand the ideology and end goal to plan the perfect media pitch and strategy.

Lauren Myers, Director, Integrated Marketing – Ross Video

Working with Bubble during and after IBC 2022 for PR and press support was exceptional. Their professional approach, strategic communication, and extensive media network generated significant exposure for our brand. Bubble's on-site support was outstanding, ensuring our story was accurately told to a global audience. Their post-IBC efforts further amplified our reach and provided valuable analytics. An experienced, professional team and a total joy to work with.

Andrew McKinlay, Marketing Director, Avolites

All amazing, just grateful I know I can rely on Bubble to get the job done brilliantly.

Tanya Rai, Marketing and Communications Manager, Pebble

Team Bubble are an extension of our own team. They are wonderful to work with, reliable, get the job done and gain great exposure for our business in key publications.

Mike Ward, Head of Marketing,

Since we first started working with them, our team at Bubble have acted very much like an extension of our team. They work with us to try and help us achieve our goals and we very much feel that they have our interests at heart as well as having our backs when we need it!

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.