Dimension selects AWS and Arch Platform Technologies to move virtual production to the cloud

Virtual Production studio behind “Masters of the Air”, “Those About to Die” and “Here” expands relationship with both AWS and Arch to establish the biggest virtual production operation in the cloud

Virtual production studios Dimension, which recently announced investment and global expansion, has selected Amazon Web Services (AWS) and Arch Platform Technologies to scale the company’s global visualization, virtual production and content creation services efficiently in the cloud.

Dimension has chosen AWS as its preferred cloud provider to scale virtual production workflows in the cloud, along with the Arch platform to streamline the orchestration of its advanced performance virtual desktop infrastructure, storage, and real-time capabilities. 

Last month, visual entertainment services company DNEG launched a new division, DNEG 360, which is operated by Dimension and which regularly collaborates with Apple, Sony Pictures, Amazon MGM Studios, Netflix, and others on virtual production for film and episodic projects. Dimension and DNEG 360 operate two of the world’s largest state-of-the-art LED volumes, alongside performance, vehicle and volumetric capture stages, and build bespoke studio setups around the world.

Callum Macmillan, CTO of Dimension and DNEG 360, commented, “As our business becomes ever more global, the AWS Cloud and the Arch platform empower our business to rapidly adapt to changing business demands. It is imperative to our business that we can work with talent around the world.

“With AWS’s global footprint and Arch’s infrastructure platform, we can collaborate remotely with filmmakers who are using real-time to block out scenes, or our team can work across multiple locations on shared assets, in conjunction with demanding virtual production environments. This is an efficient, secure, sustainable solution that’s a game-changer for our offering.”

Dimension uses a number of AWS services that support the company’s compute, storage, and remote workstation needs. Additionally, Dimension is leveraging AWS Deadline Cloud to support cloud-based render pipelines.

Earlier this year, Dimension and DNEG 360 collaborated with AWS for “Cowgirls on the Moon”, a demo to showcase the possibilities of generative AI-assisted virtual production, VFX rendering in the cloud using AWS Deadline Cloud, and a holistic production in the cloud. 

“Dimension and DNEG 360 are proven leaders in virtual production and we couldn’t be more delighted that they have chosen to move their pipeline to AWS to support their global operations,” said Katrina King, Global Strategy Leader for Content Production at AWS. “Working with AWS and Arch, which is part of the AWS Partner Network, Dimension and DNEG 360 now have the infrastructure and bespoke services to support production needs, which will help them embark on their next chapter of growth.”

Using Arch’s platform, the team is empowered to create and deploy secure global VPC facilities in an hour, and any number of customized cloud workstations in five minutes. Arch also supports on-prem resources. The solution is scalable with variable cost.

Leveraging Arch’s platform, the Dimension team effortlessly scales and manages demanding creative workflows across global locations via a single-pane-of-glass portal. This includes the ability to create high-performance virtual private cloud facilities to support hybrid remote and office collaboration, powered by AWS’s reach and advanced performance infrastructure.

Dimension and DNEG 360 are deploying Arch for their forthcoming slate of independent films, including the recently announced “HUMANOID” (Cambridge Picture Company), “2040” and “Campbelltown ‘69” (both Virtual Circle).

Guy Botham, CEO of Arch Platform Technologies, commented, “We are honored to be part of Dimension and DNEG 360’s vision for the future of creative content production. Our platform for demanding end-user and team workflows and supporting cloud infrastructure is a perfect match.”

SCROLL POSTS

A Few Kind Words...

Kapil Gadhire, Head of Marketing, Magnifi

From the word go, team Bubble was super detailed, efficient, and exhaustive in their approach. They are true partners and make an effort to understand the ideology and end goal to plan the perfect media pitch and strategy.

Lauren Myers, Director, Integrated Marketing – Ross Video

Working with Bubble during and after IBC 2022 for PR and press support was exceptional. Their professional approach, strategic communication, and extensive media network generated significant exposure for our brand. Bubble's on-site support was outstanding, ensuring our story was accurately told to a global audience. Their post-IBC efforts further amplified our reach and provided valuable analytics. An experienced, professional team and a total joy to work with.

Andrew McKinlay, Marketing Director, Avolites

All amazing, just grateful I know I can rely on Bubble to get the job done brilliantly.

Tanya Rai, Marketing and Communications Manager, Pebble

Team Bubble are an extension of our own team. They are wonderful to work with, reliable, get the job done and gain great exposure for our business in key publications.

Mike Ward, Head of Marketing, Singular.live

Since we first started working with them, our team at Bubble have acted very much like an extension of our team. They work with us to try and help us achieve our goals and we very much feel that they have our interests at heart as well as having our backs when we need it!

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.