NBC Sports Selects Its Intelligent File Transfer Provider For Its Production Of 2022 Olympic & Paralympic Winter Games

XXIV Olympic Winter Games Take Place February 2–20 Across Networks and Platforms of NBCUniversal. NBC Sports Utilizes Signiant Intelligent File Transfer Software for its Production of Olympic Winter Games

LEXINGTON, Mass. – February 16, 2022 – NBC Sports has selected Signiant to provide intelligent file transfer software for its production of the XXIV Olympic Winter Games, from Beijing, China, February 2–20. The announcement was made today by Darryl Jefferson, VP of Post Production and Digital Workflow, NBC Sports & Olympics, and Mike Flathers, Signiant’s Chief Solutions Officer.

NBCUniversal provides coverage of the 2022 Olympic Winter Games from Feb. 2-20, featuring a Winter Olympics-record 2,800+ hours of coverage across NBC, Peacock, USA Network, CNBC, NBCOlympics.com and the NBC Sports app. The Opening Ceremony was presented on Friday, Feb. 4, live in the morning and again in primetime on NBC and Peacock. Similar to recent Winter Games, NBC’s primetime Olympic coverage began the night before the Opening Ceremony on Thursday, Feb. 3. Coverage began on Wednesday, Feb. 2, on USA Network and Peacock. NBCUniversal is presenting its 18th Olympic Games, 12th consecutive overall, and sixth straight Winter Games, all the most by any U.S. media company.

Aided by Signiant’s software, NBC Sports will be able to move petabytes of HDR and 4K footage from Beijing back to its headquarters in Stamford, Conn., immediately upon capture. Signiant’s patented acceleration technology enables seamless transfer of the footage over standard IP networks, eliminating latency and packet loss, so that NBC Sports’ editors in Stamford can begin creating highlights almost immediately as the action is happening. The software also allows for content to be transferred quickly, easily and securely back to the International Broadcast Center in Beijing. With Signiant, NBC Sports is able to leverage their talent and equipment back home in Stamford, enabling them to efficiently provide enhanced viewing experiences to their audience. 

“The foundation and first partnership with Signiant during last Summer’s Tokyo Olympics were a precursor to an expansive strategy of file movement and workflow orchestration,” said Jefferson. “Now handling even more productions at remote locations, our efforts depend on real time collaboration, file synchronization, and raw speed. Signiant delivers each of those, and we look forward to continued partnership at the Olympic Winter Games.”

“Signiant is excited to be working with NBC Sports for the production of this event,” said Flathers. “These types of remote workflows are critical in today’s environment and Signiant is proud to play such an important role in enabling NBC Sports to leverage their team and technology located halfway around the world. These types of complex, mission-critical workflows are a testament not only to our core transport technology, but also to our continued investment in APIs and technology partnerships.”

SCROLL POSTS

A Few Kind Words...

Kapil Gadhire, Head of Marketing, Magnifi

From the word go, team Bubble was super detailed, efficient, and exhaustive in their approach. They are true partners and make an effort to understand the ideology and end goal to plan the perfect media pitch and strategy.

Lauren Myers, Director, Integrated Marketing – Ross Video

Working with Bubble during and after IBC 2022 for PR and press support was exceptional. Their professional approach, strategic communication, and extensive media network generated significant exposure for our brand. Bubble's on-site support was outstanding, ensuring our story was accurately told to a global audience. Their post-IBC efforts further amplified our reach and provided valuable analytics. An experienced, professional team and a total joy to work with.

Andrew McKinlay, Marketing Director, Avolites

All amazing, just grateful I know I can rely on Bubble to get the job done brilliantly.

Tanya Rai, Marketing and Communications Manager, Pebble

Team Bubble are an extension of our own team. They are wonderful to work with, reliable, get the job done and gain great exposure for our business in key publications.

Mike Ward, Head of Marketing, Singular.live

Since we first started working with them, our team at Bubble have acted very much like an extension of our team. They work with us to try and help us achieve our goals and we very much feel that they have our interests at heart as well as having our backs when we need it!

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.