Pixellot Appoints Bubble Agency as International PR Partner

Sports Technology and Broadcast Experience Marks Bubble as Excellent Choice for Ongoing Partnership

February 2021 – London, United Kingdom: Bubble Agency, the global PR, marketing and events specialist for the media and entertainment technology and services sectors, has been appointed by Pixellot, the Israel-based pioneer of automated sports production to provide strategic PR support.

Pixellot is transforming the world of sports through the development of AI automated video and analytics, enabling high-quality video coverage at a fraction of the cost. Leveraging Artificial Intelligence (AI), machine learning, camera arrays, software, and cloud computing, Pixellot’s technology delivers dynamic coverage of the flow of a game by concentrating on the relevant action on the playing field. Pixellot has broadcast over one million games, from 20,000 fields and courts in 67 countries spanning the globe. Pixellot covers 16 sports, including football, basketball, and volleyball, among many more. Not only does Pixellot work with sports federations, leagues, associations, and clubs; it also collaborates with schools and universities to usher in the next generation of sporting talent.

Following an initial three-month collaboration, Pixellot has already secured increased brand visibility through its most recent announcements, including the company’s launch into to the UAE market as well as its partnership with FloSports for production needs around The Spring Games.  As part of the ongoing collaboration, Bubble will work with Pixellot to continue to increase its global media exposure through a focused programme of PR activity, leveraging its deep sports technology and broadcast experience, unparalleled network of contacts and seasoned team. This activity is designed to support Pixellot’s growth plans globally.

“Bubble’s excellent experience, great relationships with the media and proven history of delivering results is invaluable in the next stage of Pixellot’s growth journey,” said Yossi Tarablus, Associate Vice President Global Marketing. “We are changing the way that sports are delivered to fans and families. As we expand globally to both professional leagues as well as regional, and niche sports, we need an agency with a global reach and varied expertise. We’re confident that Bubble is the right choice to support us in achieving that goal and we are excited about our ongoing collaboration.”

“We are absolutely delighted to support Pixellot in its goal of democratising sport through technological innovation,” said Sadie Groom, CEO, Bubble Agency. “Pixellot has a remarkable story to tell, and we make excellent partners as we are both progressive and ambitious organisations. Moreover, Bubble is well established in both sports and broadcast, so is an excellent fit to help Pixellot build its influence in those areas, through knowledgeable PR counsel and focused activity.”

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A Few Kind Words...

Dan Pike- Covatic

Bubble brought their significant experience of NAB to support Covatic in kicking off a big US push at the Show. Their support was holistic, assisting us before, during and after the show and well appreciated. We had a successful show, gaining high profile new sales leads and even winning a Product of the Year Award - thanks in no small part to Bubble’s assistance with the application An experienced, credible team and a joy to work with.

Éva Szász – Lightware Visual Engineering

We’ve been working with Bubble for a couple of months now and luckily we found a common voice right away. They always have an easy, quick understanding of what we need and are delivering not only the materials we want, but more and more PR opportunities, in a proactive way. Bubble have been instrumental in raising awareness of Lightware in the run up to ISE and did a great job faciliting us onsite at ISE too including securing and conducting press appointments and manning our social accounts.

Paul Weiser – ASG

I have been working with Bubble for the past eight months. I run marketing for Advanced Systems Group based in Northern California. ASG is a technology company focused on providing technology solutions for the Media and Entertainment industry. Our business is broken down into four diverse areas. One of the challenges that Bubble helps me solve is how to market a company with multiple business units, yet still deliver a unified message for our brand. The key benefits that Bubble provides in helping guide our marketing efforts include: Industry knowledge, Expertise in all functional areas of marketing, Client service & Worldwide brand. The first year of working with Bubble has been a great experience. I’m excited to work with the team to see how we build the ASG brand in the future.

Catherine Watling – Visual Data

The Bubble team have been fantastic and the quality of the work is always exceptional – even at short notice. Our work with Bubble has produced some of the best coverage we have ever had!

Mark Forth – CVP

Working with Bubble has been integral to a rapid improvement in the delivery of our PR and communication strategy. The entire Bubble team are always friendly and professional as well as knowledgeable and well-connected. A real joy to work with!

Nik Forman – Masstech

Bubble are a great bunch to have on your team. The whole staff combine high degrees of professionalism and diligence with an impressive depth of industry knowledge and reach, all delivered with huge fun and energy.

Tom Rockhill – Disguise

Since working with Bubble, we have been able to target key industries and sectors in a much more strategic way, which has been instrumental the growth of our business. Bubble is an invaluable part of our team and is really helping us to drive our business presence forward both through PR and at trade shows.

Charlotte Wheeler – The Media Production and Technology Show

Bubble Agency has worked with The Media Production Show for the last few years to provide exhibitor PR to clients and show PR to the wider industry press. We have always been impressed with their professionalism, the ability to tun around requests quickly and run our PR Lounge to a high standard during the show.

Robert Lisman – Primestream

Bubble Agency is made up of hardworking, passionate and caring professionals. They have great knowledge of the PR world, true specialists in the broadcast and video industry and they always have great ideas to increase our exposure.

Bob Boster – Clear-Com

One thing that really sets them apart is the depth of their relationships with the editors and the community that serves our space.