February 2021 – London, United Kingdom: Bubble Agency, the global PR, marketing and events specialist for the media and entertainment technology and services sectors, has been appointed by Pixellot, the Israel-based pioneer of automated sports production to provide strategic PR support.
Pixellot is transforming the world of sports through the development of AI automated video and analytics, enabling high-quality video coverage at a fraction of the cost. Leveraging Artificial Intelligence (AI), machine learning, camera arrays, software, and cloud computing, Pixellot’s technology delivers dynamic coverage of the flow of a game by concentrating on the relevant action on the playing field. Pixellot has broadcast over one million games, from 20,000 fields and courts in 67 countries spanning the globe. Pixellot covers 16 sports, including football, basketball, and volleyball, among many more. Not only does Pixellot work with sports federations, leagues, associations, and clubs; it also collaborates with schools and universities to usher in the next generation of sporting talent.
Following an initial three-month collaboration, Pixellot has already secured increased brand visibility through its most recent announcements, including the company’s launch into to the UAE market as well as its partnership with FloSports for production needs around The Spring Games. As part of the ongoing collaboration, Bubble will work with Pixellot to continue to increase its global media exposure through a focused programme of PR activity, leveraging its deep sports technology and broadcast experience, unparalleled network of contacts and seasoned team. This activity is designed to support Pixellot’s growth plans globally.
“Bubble’s excellent experience, great relationships with the media and proven history of delivering results is invaluable in the next stage of Pixellot’s growth journey,” said Yossi Tarablus, Associate Vice President Global Marketing. “We are changing the way that sports are delivered to fans and families. As we expand globally to both professional leagues as well as regional, and niche sports, we need an agency with a global reach and varied expertise. We’re confident that Bubble is the right choice to support us in achieving that goal and we are excited about our ongoing collaboration.”
“We are absolutely delighted to support Pixellot in its goal of democratising sport through technological innovation,” said Sadie Groom, CEO, Bubble Agency. “Pixellot has a remarkable story to tell, and we make excellent partners as we are both progressive and ambitious organisations. Moreover, Bubble is well established in both sports and broadcast, so is an excellent fit to help Pixellot build its influence in those areas, through knowledgeable PR counsel and focused activity.”