disguise acquires Polygon Labs to enable cloud-based workflows for broadcasters

London, 7 March 2022 – disguise, the visual storytelling platform and market leader in extended reality (xR) solutions, has announced its acquisition of broadcast data and content visualisation solutions platform, Polygon Labs. This marks another milestone in disguise’s move towards cloud-based production that will enhance its workflow to better address user needs in the fast-growing media production and broadcast markets.

With 20-years of experience in powering the world’s biggest and most complex live shows and concert tours, disguise broke new ground two years ago when it released its Extended Reality (xR) technology platform, efficiently removing many key challenges faced by broadcasters today. disguise xR, together with LED screens, graphics engines such as Unreal Engine, camera tracking, combines augmented and mixed reality elements to deliver spectacular, photorealistic virtual graphics during live broadcasts. This new and award-winning workflow has already elevated the virtual production quality and capacity of broadcasters such as Turner Broadcast, Eurosport, ITV Sport, CCTV China, KBS and TV Tokyo in Japan, and KBS Korea to bring immersive visual experiences to captivated global audiences.

Through its suite of software solutions and creative services, Polygon Labs offers a powerful cloud-native platform and turn-key services that have been trusted by world-leading broadcasters such as CNN, Univision, The Weather Channel and TV Globo. Polygon Labs dynamically controls and delivers high-end Unreal Engine graphics with real-time data visualisation via their cloud or on-prem solutions for some of the highest profile events including the US elections, Olympics and World Cup.

By adding Polygon Labs to its award-winning workflow, disguise will build integrations that enable xR studios to have access to a wider range of broadcast workflows which empower remote production and cloud-based collaboration. Users of both disguise and Polygon Labs will be able to benefit from easy-to-manage, data-driven graphics workflows running fully native Unreal Engine, as well as extended design and production capability for graphics.

“We are very proud and delighted to welcome Polygon Labs to the disguise team! This is a key turning point for both our user communities, partners and customers, and a huge step in our direction towards cloud and new media production workflows. The future is cloud-based remote collaboration and our work with Polygon Labs will unlock a whole new level of productivity and connectivity for all our users,” says disguise CEO, Fernando Kufer.

“Over the years, Polygon Labs has helped some of the biggest broadcasters turn data into engaging stories through powerful graphics and data visualisation. Joining forces with disguise will take us into the next chapter of accelerating our journey towards graphics production workflows in the cloud. Our shared vision and passion for delivering the most engaging visual experiences will help us empower our users with a much more comprehensive solution to deliver the world’s most engaging storytelling graphics,” says Grigory Mindlin, CEO at Polygon Labs.

In the months to come, disguise and Polygon Labs will be working closely together to build out an integrated workflow that gives value to users across both platforms. In the near-future, users can expect to achieve unified cloud-based data aggregation and graphics control that allow easy integration of broadcast workflows, as well as extended design 29

A new disguise New York office and xR stage is planned to open in Q3 2022 where the Polygon team will be joining the disguise East Coast team.

SCROLL POSTS

A Few Kind Words...

Dan Pike- Covatic

Bubble brought their significant experience of NAB to support Covatic in kicking off a big US push at the Show. Their support was holistic, assisting us before, during and after the show and well appreciated. We had a successful show, gaining high profile new sales leads and even winning a Product of the Year Award - thanks in no small part to Bubble’s assistance with the application An experienced, credible team and a joy to work with.

Éva Szász – Lightware Visual Engineering

We’ve been working with Bubble for a couple of months now and luckily we found a common voice right away. They always have an easy, quick understanding of what we need and are delivering not only the materials we want, but more and more PR opportunities, in a proactive way. Bubble have been instrumental in raising awareness of Lightware in the run up to ISE and did a great job faciliting us onsite at ISE too including securing and conducting press appointments and manning our social accounts.

Paul Weiser – ASG

I have been working with Bubble for the past eight months. I run marketing for Advanced Systems Group based in Northern California. ASG is a technology company focused on providing technology solutions for the Media and Entertainment industry. Our business is broken down into four diverse areas. One of the challenges that Bubble helps me solve is how to market a company with multiple business units, yet still deliver a unified message for our brand. The key benefits that Bubble provides in helping guide our marketing efforts include: Industry knowledge, Expertise in all functional areas of marketing, Client service & Worldwide brand. The first year of working with Bubble has been a great experience. I’m excited to work with the team to see how we build the ASG brand in the future.

Catherine Watling – Visual Data

The Bubble team have been fantastic and the quality of the work is always exceptional – even at short notice. Our work with Bubble has produced some of the best coverage we have ever had!

Mark Forth – CVP

Working with Bubble has been integral to a rapid improvement in the delivery of our PR and communication strategy. The entire Bubble team are always friendly and professional as well as knowledgeable and well-connected. A real joy to work with!

Nik Forman – Masstech

Bubble are a great bunch to have on your team. The whole staff combine high degrees of professionalism and diligence with an impressive depth of industry knowledge and reach, all delivered with huge fun and energy.

Tom Rockhill – Disguise

Since working with Bubble, we have been able to target key industries and sectors in a much more strategic way, which has been instrumental the growth of our business. Bubble is an invaluable part of our team and is really helping us to drive our business presence forward both through PR and at trade shows.

Charlotte Wheeler – The Media Production and Technology Show

Bubble Agency has worked with The Media Production Show for the last few years to provide exhibitor PR to clients and show PR to the wider industry press. We have always been impressed with their professionalism, the ability to tun around requests quickly and run our PR Lounge to a high standard during the show.

Robert Lisman – Primestream

Bubble Agency is made up of hardworking, passionate and caring professionals. They have great knowledge of the PR world, true specialists in the broadcast and video industry and they always have great ideas to increase our exposure.

Bob Boster – Clear-Com

One thing that really sets them apart is the depth of their relationships with the editors and the community that serves our space.