ATOMOS – Change the Game

Free ASSIMILATE Play Pro license now included with every purchase of an ATOMOS NINJA V or NINJA V+

Melbourne, Australia – 1st February 2022 – ATOMOS and ASSIMILATE announced today that every new purchase of an ATOMOS NINJA V or NINJA V+ will include a full license of ASSIMILATE Play Pro worth US $299. Currently registered owners of the NINJA V/V+ qualify for an exclusive price of $99. 

Filmmakers understand that there are many choices to be made when it comes to defining the production pipeline. While there are more options available today, not only in terms of cameras, but also recording format, NLE, visual effects and finishing software, the specific workflow is often predetermined by any one of those solutions. ATOMOS wants to challenge these expectations and change the nature of the game. 

The ability of the NINJA V/V+ to record in range of professional formats, including Apple ProRes RAW, Apple ProRes, Avid DNxHD and H.265 (HEVC) makes them incredibly versatile. Filmmakers can take content created on these devices and use any number of post-production workflows. The addition of Play Pro dramatically expands the available options, it opens new avenues for filmmakers to explore and provides an opportunity to switch lanes midstream. 

In practical terms, filmmakers are able to select ProRes RAW as a production format, then choose further down the road to leverage Play Pro to convert the footage to a different format, for example ProRes 4444 XQ (with embedded metadata). This means the content can be harmonized to match footage recorded on different cameras including RED, ARRI, Phantom and Blackmagic. It also creates an opportunity to work with applications that do not currently support ProRes RAW, including DaVinci Resolve. With Play Pro filmmakers can take footage recorded on any of these systems and transcode it to work alongside their established ProRes RAW workflow. 

Play Pro Software 

Play Pro is an advanced software solution for professional quality control (QC) and transcoding.  This software supports changing White balance, ISO gain and Exposure offset with ProRes RAW, debayer to all known colour spaces and log-curves, including ACES. Play Pro reads all and any metadata from the ProRes RAW files, such as: Camera model, lens used, f-stop number, focal length and many more. It can be used to view files in a wide range of codecs, including ProRes RAW as well as transcode files to Apple ProRes, H.264 and H.265 (HEVC). Pro Play is available for both macOS and Windows. A standard license is $299.

At ATOMOS we are dedicated to working with our partners to innovate, challenge expectations and provide the very best solutions. We appreciate a simplified workflow but understand that’s not always possible. We want to support filmmakers in that situation and provide them with a path forward. The ASSIMILATE team shares this goal to shake things up and change the nature of game. We’re excited by the new workflow opportunities we can create by making Play Pro available to our customers.” 

Estelle McGechie, ATOMOS CEO 

“ASSIMILATE is proud to collaborate with a forward-thinking and innovation driven company like ATOMOS. With Play Pro, we’re pleased to offer a simple to operate, yet incredibly powerful toolset for ATOMOS NINJA V/V+ users to quickly review and transcode their footage, as well as build their own looks and export them as 3D LUTs to use in their NINJA V/V+ recorder. It’s the perfect combination of hardware and software.” 

Mazze Aderhold, Senior Business development manager at ASSIMILATE.

About the offer 

Play Pro is available for both macOS and Windows. A standard license costs $299 but can now be obtained free with any new purchase of a NINJA V or NINJA V+. Registered owners qualify for an exclusive price of $99. Visit to claim your license. 

The promotion is available to users that purchased a NINJA V or NINJA V+ on or after the 15th January 2022 and will run for a limited time only until 31st March 2022.

Learn more about Play Pro. 

Watch the tutorial on how to transcode ProRes RAW in ASSIMILATE Play Pro here


A Few Kind Words...

Kapil Gadhire, Head of Marketing, Magnifi

From the word go, team Bubble was super detailed, efficient, and exhaustive in their approach. They are true partners and make an effort to understand the ideology and end goal to plan the perfect media pitch and strategy.

Lauren Myers, Director, Integrated Marketing – Ross Video

Working with Bubble during and after IBC 2022 for PR and press support was exceptional. Their professional approach, strategic communication, and extensive media network generated significant exposure for our brand. Bubble's on-site support was outstanding, ensuring our story was accurately told to a global audience. Their post-IBC efforts further amplified our reach and provided valuable analytics. An experienced, professional team and a total joy to work with.

Andrew McKinlay, Marketing Director, Avolites

All amazing, just grateful I know I can rely on Bubble to get the job done brilliantly.

Tanya Rai, Marketing and Communications Manager, Pebble

Team Bubble are an extension of our own team. They are wonderful to work with, reliable, get the job done and gain great exposure for our business in key publications.

Mike Ward, Head of Marketing,

Since we first started working with them, our team at Bubble have acted very much like an extension of our team. They work with us to try and help us achieve our goals and we very much feel that they have our interests at heart as well as having our backs when we need it!

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.