The Cooke Look brings dimensionality and contrast to In From The Cold

Cinematographers Hermes Marco AEC and Imanol Nabea worked with Cooke S7/i Full Frame Plus and vintage Cooke Speed Panchro S2/S3 sets to bring contrasting scenes to this new Netflix sci fi thriller

Leicester, UK – January 2022 – In From The Cold is Netflix’s new suspenseful and exciting series that follows a single mother exposed as an ex-Russian spy, who must juggle family life and unique shape-shifting skills in a battle against an insidious enemy. Cinematographer Hermes Marco, AEC, trusted a combination of Cooke S7/i Full Frame Plus and vintage Cooke Speed Panchro lenses, as well as a modern Cooke Panchro/i Classic 65mm Macro lens, to create a stunning contrast between different cities and time frames.   

The film makers faced two key challenges in the delivery of the series: to convey a sharp transformation of the main character’s personality from an inconspicuous American mother to a lethal assassin; and to move the action from Moscow in the 1990s to present-day Madrid. With four fantastic directors on board for different episodes – Amy Canaan Mann, Daniel Calparsoro, Birgitte Staermose and Paco Cabezas. Showrunner Adam Glass and Hermes worked very closely to define the show’s look, compiling lots of references and defining the contrasting styles to enable the directors to retain a consistent look across the series.


The choice of lenses was an easy one for Hermes: “The optics were one of the clearest things I had from the beginning, it was always going to be Cooke. They provide the right touch of softness and flare, but moreover, they are lenses I trust for their excellent optical performance.”

However, getting hold of the lenses was no easy task. After a halt in the verge of beginning principal photography due to the first lockdown, filming began in Spain in the midst of the Covid-19 pandemic, a time when access to gear was difficult with productions resuming all around the world and the rental teams found it challenging to put together all the required lenses. But Hermes’ determination and rental house Welab’s perseverance and contact with Cooke, led them to receive all kit on time.

The show appears to be cold in its first appearance, a look that Hermes achieved with original Speed Panchro S2/S3s. “We shot the Moscow scenes with the Speed Panchros in 4K. These vintage lenses offer a gentle image and low contrast, which matched perfectly with the look I wanted – a darker, more electric and cold aesthetic.”

For the contrasting warm, smooth and natural look that Madrid offers, Hermes turned to the S7/i Full Frame shooting in 6K, making use of LUTs when the character transforms from suburban mother to spy.

“The S7/i’s are those type of lenses that you know you can trust, no matter what focal length,” said Hermes. “My preferred focal length is the 40mm. The proximity to the character works very well at the narrative level, but at the optical level it is something very difficult to achieve without aberrations. The 40mm offers a wide-angle view and works very well in this close-up environment, bringing a very intimate feeling of being with the character without having to be overwhelming them.”

Hermes describes his career as a cinematographer as a journey from science to alchemy. “I started my career focusing on technical excellence; knowing every detail and component of the camera was a fundamental part of my work. The evolution of the kit and my experience as a cinematographer has allowed me to move on from calculating every technical aspect to being much looser behind the camera, improvising more, and being more open to embracing “accidents”. This in turn gives me the chance to be much more spontaneous and to cultivate and harvest what I find along the path, and In From The Cold is a reflection of this growth,” he explained. “Confidence brought by years of experience filming Indie projects, where you can’t always afford all the tools you need, and a lens I trust, are the key elements in my baggage as a cinematographer.”

In From the Cold launched on Netflix on 28 January. All episodes are now available on the platform globally.

SCROLL POSTS

A Few Kind Words...

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.

Dan Pike- Covatic

Bubble brought their significant experience of NAB to support Covatic in kicking off a big US push at the Show. Their support was holistic, assisting us before, during and after the show and well appreciated. We had a successful show, gaining high profile new sales leads and even winning a Product of the Year Award - thanks in no small part to Bubble’s assistance with the application An experienced, credible team and a joy to work with.

Éva Szász – Lightware Visual Engineering

We’ve been working with Bubble for a couple of months now and luckily we found a common voice right away. They always have an easy, quick understanding of what we need and are delivering not only the materials we want, but more and more PR opportunities, in a proactive way. Bubble have been instrumental in raising awareness of Lightware in the run up to ISE and did a great job faciliting us onsite at ISE too including securing and conducting press appointments and manning our social accounts.

Paul Weiser – ASG

I have been working with Bubble for the past eight months. I run marketing for Advanced Systems Group based in Northern California. ASG is a technology company focused on providing technology solutions for the Media and Entertainment industry. Our business is broken down into four diverse areas. One of the challenges that Bubble helps me solve is how to market a company with multiple business units, yet still deliver a unified message for our brand. The key benefits that Bubble provides in helping guide our marketing efforts include: Industry knowledge, Expertise in all functional areas of marketing, Client service & Worldwide brand. The first year of working with Bubble has been a great experience. I’m excited to work with the team to see how we build the ASG brand in the future.

Catherine Watling – Visual Data

The Bubble team have been fantastic and the quality of the work is always exceptional – even at short notice. Our work with Bubble has produced some of the best coverage we have ever had!

Mark Forth – CVP

Working with Bubble has been integral to a rapid improvement in the delivery of our PR and communication strategy. The entire Bubble team are always friendly and professional as well as knowledgeable and well-connected. A real joy to work with!

Nik Forman – Masstech

Bubble are a great bunch to have on your team. The whole staff combine high degrees of professionalism and diligence with an impressive depth of industry knowledge and reach, all delivered with huge fun and energy.

Tom Rockhill – Disguise

Since working with Bubble, we have been able to target key industries and sectors in a much more strategic way, which has been instrumental the growth of our business. Bubble is an invaluable part of our team and is really helping us to drive our business presence forward both through PR and at trade shows.