The at-home monitor from ASUS powers Netflix feature film

The ProArt Display PA32UCG-K provides the ideal set-up to produce Hollywood level content as seen with HaZ Dulull’s upcoming Netflix animated feature film, RIFT.

London, UK, 24 February 2022 – The ASUS ProArt Display PA32UCG-K was released at the start of the Covid pandemic and exemplifies the new flexible approach to production workflows. Priced at just $5,000, it provides leading edge performance alongside excellent ergonomics and portability, allowing more productions to bring an increasing amount of the post process in-house, whether at home or in their own premises.

While the price of many of the essential components needed in the filmmaking workflow has dropped considerably over recent years, some elements still remain out of the reach of many aspiring filmmakers. High-end monitors are a case in point. Used to edit and color grade traditional footage and/ or create the visual effects now seen across the industry, these are still fearsomely expensive products and typically only found in high-end post houses.

This creates a problem for many filmmakers. The pandemic has highlighted the need for remote workflows in the industry, and with the likes of Netflix and other streaming services pushing the quality standards up in recent years, especially with the introduction of 4K and HDR color spaces, the search for a high end monitor that can be used at home has been a long one.

Recently though, companies such as ASUS have started to offer that extreme high-end monitor performance at a price that is significantly more affordable for productions and filmmakers; providing tools that are democratizing the process and making digital filmmaking ever more widespread.

Supporting 4K UHD and multiple HDR formats, including Dolby Vision, HDR-10, and HLG, the 32-inch unit has an exacting 120HZ Refresh Rate and a 1600 nit peak brightness (and an impressive 1000 nit sustained brightness) for picking out all the detail in a range of projects, from high-end feature films to games development.

True 10 bit color with Quantum-dot technology provides DCI-P3, Rec. 2020, Adobe RGB and sRGB for exceptional color fidelity, while it also features the sort of rich connectivity required for modern day projects and digital work environments, including dual Thunderbolt 3, DisplayPort, HDMI(v2.1) port, and a built-in USB hub.

It doesn’t just work on paper either. Now video professionals have finally had a chance to use the monitor on real world projects the feedback is in and it’s universally positive. Filmmaker and game developer Haz Dulull have all made use of the ProArt Display’s  features on everything from music videos to virtual production projects involving LED volumes.

Dulull is currently in production on an animated feature film and video game, RIFT, destined for Netflix and created entirely inside Unreal Engine. It was the demand for being able to work with high quality graphics at 120HZ that propelled him to use ProArt monitors and PC.

“As a Director for both a feature film and a video game, not only are we in Unreal Engine, but also color grading in Resolve,” he says. “So switching between various color profiles from Rec 709 to HDR via a single 4K monitor when reviewing material is a game-changer.”

This is a crucial part of the ProArt Display’s appeal: it can be used in the real world workflows of a new generation of filmmakers, allowing them to hook it up to what sources they want and use it in their own workspaces. And as viewers become used to ever better quality pictures and media companies become more insistent on being able to provide them, content creators will need to be able to finesse and examine their work as and when they want to on a monitor they know they can trust.

With ASUS, they will be able to have that monitor sitting on the desk beside them, not located in a post house a train ride away.

One day, as with the newly democratized cameras bringing high quality 4K UHD and HDR within comfortable reach of a whole new strata of content creators, it will be strange to even consider that it used to be different.


A Few Kind Words...

Kapil Gadhire, Head of Marketing, Magnifi

From the word go, team Bubble was super detailed, efficient, and exhaustive in their approach. They are true partners and make an effort to understand the ideology and end goal to plan the perfect media pitch and strategy.

Lauren Myers, Director, Integrated Marketing – Ross Video

Working with Bubble during and after IBC 2022 for PR and press support was exceptional. Their professional approach, strategic communication, and extensive media network generated significant exposure for our brand. Bubble's on-site support was outstanding, ensuring our story was accurately told to a global audience. Their post-IBC efforts further amplified our reach and provided valuable analytics. An experienced, professional team and a total joy to work with.

Andrew McKinlay, Marketing Director, Avolites

All amazing, just grateful I know I can rely on Bubble to get the job done brilliantly.

Tanya Rai, Marketing and Communications Manager, Pebble

Team Bubble are an extension of our own team. They are wonderful to work with, reliable, get the job done and gain great exposure for our business in key publications.

Mike Ward, Head of Marketing,

Since we first started working with them, our team at Bubble have acted very much like an extension of our team. They work with us to try and help us achieve our goals and we very much feel that they have our interests at heart as well as having our backs when we need it!

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.