Supponor AIR® Becomes First Software-based VirtualAdvertising Solution Commercially Deployed in Germanyvia Borussia Dortmund Partnership

London, 7 April 2022 – London, United Kingdom – Supponor, the world leading virtual
advertising technology provider, SPORTFIVE, the global sports business agency, and
Bundesliga team Borussia Dortmund, have confirmed the first commercial deployment of
Supponor AIR® in the German territory.
This key milestone took place over the weekend, during the Borussia Dortmund vs RB
Leipzig match. Supponor AIR® is now available also for the German market, as it is the only
software-based virtual advertising solution which secured the league-wide approval, by the
Deutsche Fußball Liga (DFL).


Supponor AIR® can be used in any weather conditions regardless of the kick off time, being
it day or night. The innovative solution is natively developed to be operated remotely, in
addition to traditional on-site. It requires no physical integration with the live broadcast
production and virtual system operations no longer take place at the venue, and instead can
be delivered from a remote location which could be anywhere in the regardless of the
contribution and distribution format (e.g., satellite, fibre, IP) as it has the ability to be
deployed at any stadium without any specific requirements on LED board technology, LED
assets or camera systems.


SPORTFIVE and Supponor have been partners since 2017 in Germany having collaborated
to launch the first use of virtual advertising in the German Bundesliga in partnership with
Borussia Dortmund. The innovative nature of this partnership is again highlighted by
Borussia Dortmund’s adoption of Supponor AIR® in Germany – the first club to use the
technology in the country.


Mario Lucan, Executive Director Product Management at SPORTFIVE Germany explains:
“With the new Supponor AIR® technology, we are taking Virtual Advertising to the next level.
It makes the use of Virtual Advertising even easier and more attractive for rightsholders and
sponsors. Together with our partners Borussia Dortmund and Supponor, we are very
pleased to be the first to offer computer-based Virtual Advertising in the Bundesliga.”

Massimo Magrì, Managing Director Europe at Supponor explains: “At Supponor we are
extremely proud to have launched Supponor AIR®, arguably the most disruptive technology
solution in the sports industry, on the German market together with our long-standing partner
SPORTFIVE and top club Borussia Dortmund. Thanks to the league-wide approval by the
DFL, Supponor AIR® is now available to all Bundesliga clubs in all conditions, including
weather conditions and kick-off times. Because of its operational efficiencies and
subsequent cost savings, Supponor AIR® is accessible to any club on the market.”

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