STARFISH INTEGRATES ZIXI FOR LIVE IP CONTENT MONETIZATION

Broadcast Quality IP Video for Complex Media Insertion Workflows

WALTHAM, MA [April 21 , 2022]Zixi, the industry leader for enabling dependable, live broadcast-quality video over any IP network, and provider of the award-winning Software-Defined Video Platform (SDVP) today announced an integration and partnership with Starfish Technologies, a leading supplier of innovative software solutions to International TV broadcasters and media companies, including TS Splicer and TS Signal Processor whose applications are in traditional broadcast, IPTV, satellite and cable systems. Starfish Technologies users can now leverage integrated Zixi protected live IP video as part of their content replacement and advertising workflows.

Starfish TS Splicer and TS Signal Processor have the SDVP and native Zixi protocol support built-in meaning that customers can effortlessly and seamlessly switch input streams and splice transport streams for ad insertion or content blocking applications. The company provides splicing and processing, advertising insertion, regional program replacement, media transcoding, opt-out signal decoding and video description technologies for the deployment of automated systems for media suppliers across a wide range of applications. TS Splicer is a software-based product that splices multiple Transport Streams – frame accurately. It combines the capabilities of decoding SCTE 35 opt-out signaling, media storage and splicing, to offer a complete media insertion system. The TS Signal Processor is a software solution to modifying control signals in an encoded media stream. Typical applications include adding SCTE35 ad break commands, modifying existing ad break commands, adding anti skip control signals and parental control content markers. These products are used by content providers of traditional TV broadcast signals or OTT platforms to enable additional revenue opportunities through advertising insertion, or by blocking unsuitable content.

Starfish Technologies utilizes key components of the SDVP to transport broadcast quality live video over any IP network. Low latency error-free transport over IP networks is critical to TV service providers contributing and delivering live video over unmanaged IP networks, and the Zixi protocol is a resilient congestion and network-aware protocol that adjusts to varying network conditions and employs patent pending, dynamic Forward Error Correction techniques for error-free video transport over IP with 99.9999% uptime at minimal latency. It provides best-in-class security with DTLS and AES encryption, allows for protected multicast transport, provides bandwidth efficiency and enables encoder backpressure. The Zixi ZEN Master control plane is also integrated to enable users to manage large-scale configurations and orchestrate, analyze, monitor, and report on live video streams including Starfish deployments, and the Zixi Enabled Network of customers, integrated hardware and software applications, platforms and service providers standardized on Zixi.

“As the market is evolving, the Zixi partnership gives our customers the needed broadcast quality, secure, and reliable live video over flexible IP networks,” said Peter Blatchford, CMO, Starfish Technologies.  “The Zixi Partner Program made it very easy for us to quickly integrate the SDVP and go-to-market.”

“Our customers more and more have a demand to monetize and deliver localized content,” said John Wastcoat, SVP Alliances and Marketing, Zixi.  “The Starfish integration gives them the media insertion and advertising capabilities to maximize programming.”

The integration will be demonstrated at NAB, for more information and to schedule a 1-1 meeting please click here Zixi at NAB 2022.

SCROLL POSTS

A Few Kind Words...

Kapil Gadhire, Head of Marketing, Magnifi

From the word go, team Bubble was super detailed, efficient, and exhaustive in their approach. They are true partners and make an effort to understand the ideology and end goal to plan the perfect media pitch and strategy.

Lauren Myers, Director, Integrated Marketing – Ross Video

Working with Bubble during and after IBC 2022 for PR and press support was exceptional. Their professional approach, strategic communication, and extensive media network generated significant exposure for our brand. Bubble's on-site support was outstanding, ensuring our story was accurately told to a global audience. Their post-IBC efforts further amplified our reach and provided valuable analytics. An experienced, professional team and a total joy to work with.

Andrew McKinlay, Marketing Director, Avolites

All amazing, just grateful I know I can rely on Bubble to get the job done brilliantly.

Tanya Rai, Marketing and Communications Manager, Pebble

Team Bubble are an extension of our own team. They are wonderful to work with, reliable, get the job done and gain great exposure for our business in key publications.

Mike Ward, Head of Marketing, Singular.live

Since we first started working with them, our team at Bubble have acted very much like an extension of our team. They work with us to try and help us achieve our goals and we very much feel that they have our interests at heart as well as having our backs when we need it!

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.