New DPP report asks: Is understanding value now the key to success?

The media industry’s business network, the DPP, has published a new report that poses fundamental questions about the media industry’s ability to align its cost base with the value of what it makes. Burrito or Bust: Is understanding value now the key to success? summarises a roundtable discussion at the DPP’s leadership event, DPP Exclusive. The event and report were enabled by DPP member companies, Vubiquity and Eluvio.

“Discovery came up with the term Burrito economics,” says DPP CEO and editor of the report, Mark Harrison. “They noted that all the processes required to prepare a piece for various platforms, should cost the same as a decent burrito. In so doing, they invited us to think hard about our costs – and our ability to understand what constitutes a good return.”

The DPP brought together six senior industry figures, to discuss this important topic:

● Darcy Antonellis, CEO, Vubiquity
● Margaret Craig, CEO, Signiant
● Simon Farnsworth, EVP, Global Head of Broadcast Technology & Operations, Discovery
● Darren Long, Group Content Processing Director, Sky
● Michelle Munson, CEO, Eluvio
● Josh Stinehour, Principal Analyst, Devoncroft Partners

These experts were joined by 100 other industry executives from DPP member companies as they debated the extent to which we now understand our costs, and our value proposition. The lively discussion included assertions that:

● People have been worried for a long time that the model will break; but it’s already broken
● Those that continue with old practices will be at a severe competitive disadvantage within the next three to five years
● The gap between the views of executives, and their people on the ground has never been greater
● We have to squeeze the middle to rationalise the cost of doing business
● If you can’t own the relationship with the consumer, even the most efficient supply chain will be meaningless
● We have to give direct to consumer technology back to content owners themselves – and that will drive real disruption

The report is available for DPP members to download from the DPP website.

The DPP’s unique ability to bring together senior decision makers to share strategic insights continues with it’s annual DPP Tech Leaders’ Briefing in the week of 16 November 2020. The event will feature strategy presentations from senior executives from 30 of the world’s major media companies, exclusively for DPP members.

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