New DPP report asks: Is understanding value now the key to success?

The media industry’s business network, the DPP, has published a new report that poses fundamental questions about the media industry’s ability to align its cost base with the value of what it makes. Burrito or Bust: Is understanding value now the key to success? summarises a roundtable discussion at the DPP’s leadership event, DPP Exclusive. The event and report were enabled by DPP member companies, Vubiquity and Eluvio.

“Discovery came up with the term Burrito economics,” says DPP CEO and editor of the report, Mark Harrison. “They noted that all the processes required to prepare a piece for various platforms, should cost the same as a decent burrito. In so doing, they invited us to think hard about our costs – and our ability to understand what constitutes a good return.”

The DPP brought together six senior industry figures, to discuss this important topic:

● Darcy Antonellis, CEO, Vubiquity
● Margaret Craig, CEO, Signiant
● Simon Farnsworth, EVP, Global Head of Broadcast Technology & Operations, Discovery
● Darren Long, Group Content Processing Director, Sky
● Michelle Munson, CEO, Eluvio
● Josh Stinehour, Principal Analyst, Devoncroft Partners

These experts were joined by 100 other industry executives from DPP member companies as they debated the extent to which we now understand our costs, and our value proposition. The lively discussion included assertions that:

● People have been worried for a long time that the model will break; but it’s already broken
● Those that continue with old practices will be at a severe competitive disadvantage within the next three to five years
● The gap between the views of executives, and their people on the ground has never been greater
● We have to squeeze the middle to rationalise the cost of doing business
● If you can’t own the relationship with the consumer, even the most efficient supply chain will be meaningless
● We have to give direct to consumer technology back to content owners themselves – and that will drive real disruption

The report is available for DPP members to download from the DPP website.

The DPP’s unique ability to bring together senior decision makers to share strategic insights continues with it’s annual DPP Tech Leaders’ Briefing in the week of 16 November 2020. The event will feature strategy presentations from senior executives from 30 of the world’s major media companies, exclusively for DPP members.


A Few Kind Words...

Andrew McKinlay, Marketing Director, Avolites

All amazing, just grateful I know I can rely on Bubble to get the job done brilliantly.

Tanya Rai, Marketing and Communications Manager, Pebble

Team Bubble are an extension of our own team. They are wonderful to work with, reliable, get the job done and gain great exposure for our business in key publications.

Mike Ward, Head of Marketing,

Since we first started working with them, our team at Bubble have acted very much like an extension of our team. They work with us to try and help us achieve our goals and we very much feel that they have our interests at heart as well as having our backs when we need it!

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.

Dan Pike- Covatic

Bubble brought their significant experience of NAB to support Covatic in kicking off a big US push at the Show. Their support was holistic, assisting us before, during and after the show and well appreciated. We had a successful show, gaining high profile new sales leads and even winning a Product of the Year Award - thanks in no small part to Bubble’s assistance with the application An experienced, credible team and a joy to work with.

Éva Szász – Lightware Visual Engineering

We’ve been working with Bubble for a couple of months now and luckily we found a common voice right away. They always have an easy, quick understanding of what we need and are delivering not only the materials we want, but more and more PR opportunities, in a proactive way. Bubble have been instrumental in raising awareness of Lightware in the run up to ISE and did a great job faciliting us onsite at ISE too including securing and conducting press appointments and manning our social accounts.