Lightware’s Collaboration and Connectivity Solutions Travel the World at Dubai Expo

Technologies Featured in More than 20 Pavilions, Highlighting the Global Need for Interactivity, Flexibility and Performance in Diverse Array of Industries and Applications

Budapest, Hungary, 16 March 2022 – Lightware Visual Engineering is showcasing its technologies on a world stage at Dubai Expo 2020. The company’s AV-over-IP, networking and collaboration technologies complement the Expo’s theme, “Connecting Minds and Creating the Future” with a focus on sustainability, mobility, and opportunity, clearly demonstrating the need for advanced AV solutions in nearly every industry worldwide.

The Dubai Expo began in October 2021 and runs through March 31, 2022. Lightware solutions are highlighted in more than 20 country and partner pavilions at the Expo, including Hungary, Lebanon, DP World, Emirates National Oil Company (ENOC), United States of America, Austria, Palestine and many more.

“Two years of not being able to gather and share our collective knowledge has shown the world how important this event is to the advancement of global innovation and collaboration,” said Gergely Vida, CEO and Founder at Lightware Visual Engineering. “Having the Dubai Expo return to a live in-person format benefits everyone and it’s a perfect showcase for the worldwide relevance of AV and networking technologies. We’re proud Lightware was able to play such a prominent role in helping to showcase some of the most amazing cultures and modern technologies from across the globe.”

Featuring the Lightware technologies on such a broad scale at Dubai Expo 2020 required the extraordinary efforts of 15 Lightware offices across the world. The devices have been in constant use without any incidents since the Expo began more than five months ago, proving their reliability and ability to perform at a high level over time.

Creative Technology Middle East (www.ctme.co), a partner for Lightware in both Live Events and System Integration, deployed Lightware on various pavilions at Expo2020 (DP World, Emirates National Oil Company & USA) as well as the live Jubilee and the DMA stages.

Andrew Nu, in his capacity as Business Development System Integration for CTME explains why they chose Lightware products at first place: “We use Lightware because their product portfolio is wide ranging which  helps us solve our system design requirements” adding that “Lightware devices fulfilled their natural role, that is to deliver signals seamlessly and reliably.“

According to Andrew, the ENOC pavilion was a prime example of what benefits Lightware can provide through its local presence. In the world of AV integration, decisions and design adjustments happen fast, hence having a dedicated local office to provide the right devices to accommodate these immediate demands were crucial, as well as having reliable and fast technical support from Lightware’s HQ.

The Lightware products on display range from traditional AV devices, such as matrices, to the most modern AV-over-IP solutions, including the UBEX series. The award-winning UBEX 10G AV-over-IP system now includes a double-scaling feature that halves the number of endpoints needed for videowalls and allows the UBEX system to function as a single device for this purpose as well as single mode that proved to be very useful for this particular application.

This capability, combined with its transceiver (TRX = simultaneously receive and transmit signals) capabilities and zero latency make it a perfect fit for live events, eSport arenas and more.

Also for the ENOC pavilion, these devices were chosen to transmit uncompressed 4K signals. Two sets of UBEX AV-over-IP delivered all the technical requirements and also brought great flexibility into designing the final system.

In the DP World pavilion, a Lightware HDMI 2.0 matrix with 16×16 crosspoint size has been added as the project called for a matrix to link together the network of 1G VINX AV-over-IP endpoints with local 4K sources . These sources are split to the LED video wall processor and to the live streaming processor used to broadcast the events.

Practically, it was acting as a massive distribution amplifier (DA) to split the source signals between the venue’s main LED display and allowing a different mix to be streamed. Besides the matrix, the network of more than fifty VINX devices provided the backbone for transferring signals around this large-scale venue in a mixture of use from screens to podium laptops and other sources.

Across the Expo’s various pavilions, many exhibitors highlighted LED and 4K screens, ideal for use with Lightware devices which are optimized for these types of technologies.

During this year’s Dubai expo, Lightware Visual Engineering once again proved that its devices and technologies can seamlessly power large-scale venues with all their AV needs and provide inspiration for system designers to expand their horizons.

SCROLL POSTS

A Few Kind Words...

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.

Dan Pike- Covatic

Bubble brought their significant experience of NAB to support Covatic in kicking off a big US push at the Show. Their support was holistic, assisting us before, during and after the show and well appreciated. We had a successful show, gaining high profile new sales leads and even winning a Product of the Year Award - thanks in no small part to Bubble’s assistance with the application An experienced, credible team and a joy to work with.

Éva Szász – Lightware Visual Engineering

We’ve been working with Bubble for a couple of months now and luckily we found a common voice right away. They always have an easy, quick understanding of what we need and are delivering not only the materials we want, but more and more PR opportunities, in a proactive way. Bubble have been instrumental in raising awareness of Lightware in the run up to ISE and did a great job faciliting us onsite at ISE too including securing and conducting press appointments and manning our social accounts.

Paul Weiser – ASG

I have been working with Bubble for the past eight months. I run marketing for Advanced Systems Group based in Northern California. ASG is a technology company focused on providing technology solutions for the Media and Entertainment industry. Our business is broken down into four diverse areas. One of the challenges that Bubble helps me solve is how to market a company with multiple business units, yet still deliver a unified message for our brand. The key benefits that Bubble provides in helping guide our marketing efforts include: Industry knowledge, Expertise in all functional areas of marketing, Client service & Worldwide brand. The first year of working with Bubble has been a great experience. I’m excited to work with the team to see how we build the ASG brand in the future.

Catherine Watling – Visual Data

The Bubble team have been fantastic and the quality of the work is always exceptional – even at short notice. Our work with Bubble has produced some of the best coverage we have ever had!

Mark Forth – CVP

Working with Bubble has been integral to a rapid improvement in the delivery of our PR and communication strategy. The entire Bubble team are always friendly and professional as well as knowledgeable and well-connected. A real joy to work with!

Nik Forman – Masstech

Bubble are a great bunch to have on your team. The whole staff combine high degrees of professionalism and diligence with an impressive depth of industry knowledge and reach, all delivered with huge fun and energy.

Tom Rockhill – Disguise

Since working with Bubble, we have been able to target key industries and sectors in a much more strategic way, which has been instrumental the growth of our business. Bubble is an invaluable part of our team and is really helping us to drive our business presence forward both through PR and at trade shows.