DPP launches major project to support media industry recovery

The DPP, the media industry’s business network, has today revealed that its next major research project, Design for Tomorrow, will be an in-depth look at the key principles that will increase resilience and growth in the post Coronavirus media economy.

Design for Tomorrow will take the form of a series of six special reports and webcasts – each the product of bespoke research.

“No media company will emerge from the Coronavirus pandemic intending to be the same as it was before,” said DPP Managing Director, Mark Harrison, “Every company will seek to redesign itself for success in an uncertain future. This work will provide the latest thinking they need to help them do it.”

In a crucial contribution to the media industry’s recovery from the pandemic, the DPP will use its unique access to expertise from across the whole media supply chain to identify the key principles required to design media business for the future.

The six areas of study are:

● Key Design Principles – an introductory, agenda-setting work, defining the common principles that need to inform the design of all media businesses in the wake of the pandemic
● Content Creation – exploring how production entities can best design to be efficient, flexible, and responsive to different circumstances
● Content Preparation – looking at the key supply chain processes and best practices around content receipt, and preparation for distribution and archive
● Libraries & Archives – content companies in the future will need their inventory to be usable and accessible – from anywhere. This research will explore how this will best be achieved
● Distribution – consumers now regard media as a utility, so there’s no single more important activity than the ability to get content to them – never mind what might be happening in the world
● Commercial relationships – how do suppliers and customers best support each other when both need to be prepared for uncertainty? This work examines the business relationships of the future

Design for Tomorrow is sponsored by a number of expert partners supporting the DPP across the whole project. All of the sponsoring organisations are closely involved in the introductory Key Design Principles work which sets the framework for the whole series. And each sponsor is also an active participant in one or more areas of work that best represent their area of expertise. Sponsoring organisations include:

● Lead Sponsor: SDVI – lending expert support to Key Design Principles, Content Preparation and Libraries and Archives
● Supporting Sponsor: BT – the media and broadcast team will bring their expertise to Distribution and Commercial Relationships
● Expert Sponsors: Masstech (Libraries & Archives), Object Matrix (Libraries & Archives), SDI Media (Content Preparation), Sony (Key Design Principles), Wildmoka (Content Creation), and Zixi (Key Design Principles).

The research will also be supported by other specialist organisations within the DPP membership.

The first report in the Design for Tomorrow series, Key Design Principles, will be published at the end of August, followed immediately by a webcast to discuss the findings. The other reports and events will follow in fortnightly cycles thereafter. Access to the reports and events will be for DPP members via the DPP website.

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