disguise honoured with Queen’s Award for Enterprise for Innovation 2022

(London, 21 April 2022) – disguise, the visual storytelling platform and market leader in extended reality (xR) solutions, is one of 232 UK organisations to be awarded the prestigious Queen’s Award for Enterprise Innovation this year.

Announced today, disguise has been recognised for its excellence in extended reality (xR) and virtual production innovation at a time when the media and entertainment industry has been severely hit by the pandemic. Its solution, named disguise xR, provided groundbreaking technology that allowed its user and partner community to continue delivering spectacular productions in a virtual setting.

First established in 1965, the Queen’s Awards for Enterprise are the most prestigious business awards in the UK. The awards celebrate the success of exciting and innovative businesses which are leading the way with pioneering products or services.

The award comes two years after disguise xR’s first major application by disguise partner and xR pioneers XR Studios, for Katy Perry’s memorable performance at the American Idol 2020 Finale. Since then, the demand and potential of xR has skyrocketed, in response disguise have  accelerated their business towards new markets such as virtual production, broadcast and immersive entertainment, whilst  unlocking new applications in existing markets like live performance, corporate presentations and brand activations.

During this time, extended reality has become a global phenomenon and disguise have powered over 450 productions around the world. The company gained a majority financial backing from The Carlyle Group and increased their partnership with Epic Games, a minority stakeholder in the company by securing one of their MegaGrants. Meanwhile, more than 300 stages powered by disguise xR have been built across 35 countries to meet the growing global demand for this groundbreaking technology.

Recently, disguise is driving the industry across the APAC region opening new offices in Beijing, Seoul, Tokyo, Singapore and Auckland, New Zealand to meet rising regional demand. The opportunity that xR and disguise technology brings has led to a 75% increase in headcount across the business globally from 2018 to the end of 2020.

disguise is committed to continuously invest in R&D with a successful track record of hardware and software releases to support the industry push boundaries with every new production. The comapny recently acquired cloud-based solution platforms Mapping Matter, Previz and Polygon Labs to extend its capabilities towards remote collaboration. It has also recently offered access to its software interface in six new languages to empower its global user base to deliver ambitious productions removing any friction or language barrier.

“From a small experiment less than five years ago to the most prestigious business award in the UK today… This is truly a dream come true! disguise xR is the result of industry-wide collaboration as our team worked closely with our user community over the years to build out the most advanced and integrated extended reality solution on the market. I am incredibly proud of our team, their passion and dedication to continue pushing the boundaries of what disguise can achieve,” says disguise CEO Fernando Kufer.

Learn more about disguise xR.

Speak to the disguise team to discover the opportunities of xR.

SCROLL POSTS

A Few Kind Words...

Kapil Gadhire, Head of Marketing, Magnifi

From the word go, team Bubble was super detailed, efficient, and exhaustive in their approach. They are true partners and make an effort to understand the ideology and end goal to plan the perfect media pitch and strategy.

Lauren Myers, Director, Integrated Marketing – Ross Video

Working with Bubble during and after IBC 2022 for PR and press support was exceptional. Their professional approach, strategic communication, and extensive media network generated significant exposure for our brand. Bubble's on-site support was outstanding, ensuring our story was accurately told to a global audience. Their post-IBC efforts further amplified our reach and provided valuable analytics. An experienced, professional team and a total joy to work with.

Andrew McKinlay, Marketing Director, Avolites

All amazing, just grateful I know I can rely on Bubble to get the job done brilliantly.

Tanya Rai, Marketing and Communications Manager, Pebble

Team Bubble are an extension of our own team. They are wonderful to work with, reliable, get the job done and gain great exposure for our business in key publications.

Mike Ward, Head of Marketing, Singular.live

Since we first started working with them, our team at Bubble have acted very much like an extension of our team. They work with us to try and help us achieve our goals and we very much feel that they have our interests at heart as well as having our backs when we need it!

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.