Creative Technology increases its PHABRIX Qx T&M inventory for live events

- 4K capabilities and flexibility of feature set makes Qx a standard component of CT’s PPU fleet -

PHABRIX, a worldwide leader in test and measurement solutions, is pleased to confirm that Creative Technology, an NEP Live Events company, has purchased a fourth Qx rasterizer for the company’s new portable production unit (PPU).

Creative Technology (CT) covers a wide variety of live events across the broadcast, corporate, entertainment and sports industries, including a lot of live music events and tours such as Kylie Minogue and Glastonbury Festival. CT began using PHABRIX equipment some years ago on recommendation, beginning with a handheld system. The reliability and functionality of this unit led the company to purchase a Qx for each of its three original PPUs.

Sid Lobb, Head of Vision & Integrated Networks at Creative Technology, commented,“PPUs need to be small for transportation, but fully-featured. We chose the Qx rasterizers because they were a cost-effective and space-efficient way of engineering 4K content and they have an excellent feature set in a great form factor. Also, engineering from a scope can be quite tricky, so having all the information on a single hi-res monitor in front of the engineer makes it much easier to take in.”

Qx is the world’s first fully flexible rasterizer for hybrid IP/SDI analysis and video/audio monitoring, offering the latest hybrid IP/SDI test and measurement tools for environments that require 4K/UHD (12G/6G/3G-SDI), HD-SDI as well as SMPTE ST 2110, ST 2022-7, ST 2059 (PTP), AMWA NMOS IS-04 and IS-05* and ST 2022-6 formats. “This flexibility is very important because, while we currently work with 4K at 12G, we will be ready as and when we add IP capabilities to the PPUs,” said Lobb.

CT is seeing the demand for 4K gradually increasing, with Lobb estimating it at currently around 20% of total projects. “The demand for 4K in music and touring is certainly growing, primarily for recording,” he said. “The LED screens that we shoot for are becoming higher and higher resolution, so they need better quality images. Similarly, screen resolution in corporate work has increased a lot in recent years.” 

CT’s latest PPU build follows the same model as the others, with the Qx being part of a common hardware platform surrounding Ross Carbonite, Grass Valley Korona, Kula and Kahuna mixers, which allows for modularity and scalability of our camera systems.

“The Qx fits really well into our PPU workflow. Having a standard build also means we have one consistent kit across the fleet, so we don’t have to retrain our engineers on lots of different scopes,” adds Lobb.

The new PPU, with its Qx on board, has already been out in the field at the 2019 Latitude Festival, a Mumford and Sons tour, a conference for a major pharmaceuticals company and a Major League Baseball breakout event in London.

SCROLL POSTS

A Few Kind Words...

Kapil Gadhire, Head of Marketing, Magnifi

From the word go, team Bubble was super detailed, efficient, and exhaustive in their approach. They are true partners and make an effort to understand the ideology and end goal to plan the perfect media pitch and strategy.

Lauren Myers, Director, Integrated Marketing – Ross Video

Working with Bubble during and after IBC 2022 for PR and press support was exceptional. Their professional approach, strategic communication, and extensive media network generated significant exposure for our brand. Bubble's on-site support was outstanding, ensuring our story was accurately told to a global audience. Their post-IBC efforts further amplified our reach and provided valuable analytics. An experienced, professional team and a total joy to work with.

Andrew McKinlay, Marketing Director, Avolites

All amazing, just grateful I know I can rely on Bubble to get the job done brilliantly.

Tanya Rai, Marketing and Communications Manager, Pebble

Team Bubble are an extension of our own team. They are wonderful to work with, reliable, get the job done and gain great exposure for our business in key publications.

Mike Ward, Head of Marketing, Singular.live

Since we first started working with them, our team at Bubble have acted very much like an extension of our team. They work with us to try and help us achieve our goals and we very much feel that they have our interests at heart as well as having our backs when we need it!

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.