Cooke S7/i prime lenses bring the magic to Matilda The Musical

Leicester, UK – 19 December 2022 – Cinematographer Tat Radcliffe, BSC, chose the Cooke S7/i prime lens range paired with a Sony Venice to shoot Netflix’ much anticipated film adaptation of Matilda the Musical, which will be available on the streaming platform from 25 November 2022 in the UK and Ireland, and from 25 December in the USA and other territories. The film is directed by Matthew Warchus, from a screenplay by Dennis Kelly based on the book by Roald Dahl, with music and lyrics by Tim Minchin. It stars Emma Thompson as Miss Trunchbull and Lashana Lynch as Miss Honey, with Alisha Weir as Matilda.

Tat had worked with Matthew on Pride (2014) but because of the scale of the project decided to adapt his usual way of working and brought in Ossie Mclean as the A camera operator. It was one of the best decisions Tat made. Ossie got it immediately helping to oversee the bold graphic frames and movement especially during the deceptively simple looking dance sequences. The main focal lengths used were the 25mm, 32mm, 40mm and 50mm, largely shooting close and wide.

Although it was important to stay true to the spirit of the stage show the team had to calibrate any sense of artificial stage. “In the film version we are 90% of the time seeing it from the perspective of Matilda and we had to convey the wonder of this precocious imagination of hers; a combination of fairy tale aesthetic and down-to-earth realism (if at times somewhat fantastical!). To this end one of my favorite sequences was the cake eating sequence “Bruce”.  It took many months to work out how best to shoot Ellen Kane’s mesmerizing choreography. And although incorporated in the sequence are revolving floors, stage lighting and spangly costumes the audience must never be left in any doubt that it is seeing the world through Matilda’s keen eyes.”

What Tat likes most about the Cooke lenses is that they do not shout at the top of their voices and bring attention to themselves. “All the benefits I can think of stem from what they don’t do: no funky aberrations, not much flaring, no surprises.”

Tat’s first ever musical was certainly a challenge but using the S7/i’s meant one less thing to worry about. “I wanted a glass that could achieve a gentleness with no aberrations, a glass that was visually uncomplicated and down to earth. The S7/i’s were a no-brainer. There are big expectations for this adaptation, and I hope we’ve done it justice,” he said.

About Cooke Optics, LTD

Cooke is a storied name in both cinematographic and ultra-high-end professional photography markets. Known worldwide for their precision, exacting tolerances and superior quality, Cooke lenses are specified by many of the world’s most respected cinematographers. Cooke is also the developer behind /i Technology, the protocol enabling vital lens and camera information to be captured and passed digitally to post-production teams. Cooke was honoured with a 2013 Academy Award® of Merit (an Oscar® statuette) for its continuing innovation in the design, development and manufacture of motion picture camera lenses.


A Few Kind Words...

Kapil Gadhire, Head of Marketing, Magnifi

From the word go, team Bubble was super detailed, efficient, and exhaustive in their approach. They are true partners and make an effort to understand the ideology and end goal to plan the perfect media pitch and strategy.

Lauren Myers, Director, Integrated Marketing – Ross Video

Working with Bubble during and after IBC 2022 for PR and press support was exceptional. Their professional approach, strategic communication, and extensive media network generated significant exposure for our brand. Bubble's on-site support was outstanding, ensuring our story was accurately told to a global audience. Their post-IBC efforts further amplified our reach and provided valuable analytics. An experienced, professional team and a total joy to work with.

Andrew McKinlay, Marketing Director, Avolites

All amazing, just grateful I know I can rely on Bubble to get the job done brilliantly.

Tanya Rai, Marketing and Communications Manager, Pebble

Team Bubble are an extension of our own team. They are wonderful to work with, reliable, get the job done and gain great exposure for our business in key publications.

Mike Ward, Head of Marketing,

Since we first started working with them, our team at Bubble have acted very much like an extension of our team. They work with us to try and help us achieve our goals and we very much feel that they have our interests at heart as well as having our backs when we need it!

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.