CONNECT to the World and the Future of Production at Adobe MAX

Melbourne, Australia – October 12, 2022 2022 is proving to be a landmark year for ATOMOS with the release of the new CONNECT range of products and the launch of ATOMOS Cloud Studio. The success of the new products and the opportunities they create for new workflows is unprecedented in the company’s history. The team can think of no better way to celebrate these achievements than by joining our partners Adobe for MAX 2022, when it returns to as an in person and virtual event 18th-20th October.

Frame.io Camera to Cloud

Since its launch in early 2021, Adobe Camera to Cloud powered by Frame.io (C2C) has been used by over four thousand productions to share footage directly from the set with remote team members. The C2C workflow solves the challenges around media management that are inherent to conventional workflows. It provides a direct path for production to share media with post-production teams without the need to offload cards and ship hard drives. Instead, media is uploaded to the cloud from wherever you are using C2C certified devices with standard network connections.

Adobe and ATOMOS have been working together to bring support for C2C workflows to ATOMOS products. Today this is a reality with the SHOGUN CONNECT and ATOMOS CONNECT for NINJA V and NINJA V+. This means an unprecedented number of digital cinema, mirrorless, and DSLR cameras can now deliver media directly from production to post. With ATOMOS and C2C every filmmaker, broadcaster, and content producer have the opportunity to accelerate their workflow, collaborate in real-time, and support remote team members, no matter the location, budget, or camera.

ZATO CONNECT

The latest addition to the CONNECT product range is ZATO CONNECT, a brand-new 5-inch device, which provides support for HDMI and USB UVC sources. Today ZATO CONNECT can be used to switch between two sources, overlay graphics, record the edited program, as well as stream to platforms including Facebook Live, Twitch, and YouTube. The latest software update adds picture-in-picture (PiP) effects and a further update to be released before the end of the year will introduce C2C support to ZATO CONNECT for the first time. The device records H.264 (up to 80mbits) to SD card and can simultaneously upload files directly to Frame.io through C2C for fast turnaround. The recorded stream can combine sources, include graphics, and mix audio to make posting to social timelines faster and easier than ever. The introduction of C2C support brings ZATO CONNECT into alignment with the other CONNECT products and provides customers with a comprehensive product range to suit the needs of every emerging workflow.

Complete Workflows

As ATOMOS expands the functionality of the CONNECT range and adds services to ATOMOS Cloud Studio, new creative opportunities and workflows emerge. For example, ZATO CONNECT, which principally addresses the need for an affordable standalone streaming device, can also be used in conjunction with NINJA CAST to create a complete solution for switching and streaming multi-camera productions. The NINJA CAST supports up to 4 HDMI sources and offers both touchscreen and physical buttons. The output of the NINJA CAST can be formatted and streamed by ZATO CONNECT to Facebook Live, Twitch, or YouTube, without the need for an ancillary computer or specialist software.

ATOMOS Cloud Studio

Later this year, ATOMOS will launch new subscription tiers for ATOMOS Cloud Studio. Each tier will add services and options to allow customers to select the tools they need and tailor the experience to meet their individual needs. In addition to ATOMOS Stream for Facebook Live, Twitch, YouTube, RTMP/S systems, and Capture to Cloud with support for Adobe C2C, ATOMOS will introduce ATOMOS Live Production, an affordable, easy-to-use virtual control room, to round out the line-up before the end of the year. With the current roster of announced services ATOMOS has issued a clear signal of intent to provide next-generation systems to herald in a new era of production.

RAW Performance

The power, durability, and quality of Apple ProRes RAW has been embraced by digital filmmakers around the world. ATOMOS devices have played a significant role in making the format accessible to a

wide range of cameras and transformed creative opportunities available to productions of every kind. The work continues to bring ProRes RAW to even more cameras and continue to push boundaries as new models are released this year. September brought some exciting announcements as partners introduced new cameras with options to output 4K at up to 120fps, 5.7K up to 60fps, and 8K at 30fps. IBC2022 provided ATOMOS an opportunity to showcase the wide range of cameras that support ProRes RAW today and demonstrate the impact this innovation has on the world of digital cinema, mirrorless, and DSLR production.

NDI Everywhere

Earlier this year ATOMOS announced that it was adding NDI support to the CONNECT product range. In doing so ATOMOS joined the industry’s largest IP ecosystem of products and the growing number of companies enabling IP-based customer workflows. To introduce the NDI partnership, ATOMOS integrated NDI®|HX in the new ZATO CONNECT, ATOMOS CONNECT, and SHOGUN CONNECT.

The newest iteration of NDI|HX, NDI|HX3, offers both low bandwidth and low latency options for end-users. With NDI|HX3, encoding is visually lossless, even in bandwidth constrained environments, enabling ATOMOS customers to expand the use case and versatility of the CONNECT products by sharing video between team members and adding the ability to record content on different devices. NDI provides an ideal balance between quality, latency, and bandwidth requirements.

About ATOMOS

ATOMOS designs pioneering products that transform the way digital film and video content is made around the world. From our range of hardware devices for monitoring and recording, easy-to-use software tools, and intelligent cloud services, we engineer best-in-class technologies, and create products for the next generation of filmmakers. 

Through relentless innovation we simplify your workflow. Whether you record cinema quality footage, monitor a scene with crystal clear color accuracy, switch between multiple cameras, or stream a live event with a portable studio, ATOMOS empowers anyone to realize the best possible version of their creative potential. 

ATOMOS is based in Melbourne, Australia with a distributed worldwide team and offices in the USA, Japan, China, UK, and Germany and has a worldwide distribution partner network.

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A Few Kind Words...

Kapil Gadhire, Head of Marketing, Magnifi

From the word go, team Bubble was super detailed, efficient, and exhaustive in their approach. They are true partners and make an effort to understand the ideology and end goal to plan the perfect media pitch and strategy.

Lauren Myers, Director, Integrated Marketing – Ross Video

Working with Bubble during and after IBC 2022 for PR and press support was exceptional. Their professional approach, strategic communication, and extensive media network generated significant exposure for our brand. Bubble's on-site support was outstanding, ensuring our story was accurately told to a global audience. Their post-IBC efforts further amplified our reach and provided valuable analytics. An experienced, professional team and a total joy to work with.

Andrew McKinlay, Marketing Director, Avolites

All amazing, just grateful I know I can rely on Bubble to get the job done brilliantly.

Tanya Rai, Marketing and Communications Manager, Pebble

Team Bubble are an extension of our own team. They are wonderful to work with, reliable, get the job done and gain great exposure for our business in key publications.

Mike Ward, Head of Marketing, Singular.live

Since we first started working with them, our team at Bubble have acted very much like an extension of our team. They work with us to try and help us achieve our goals and we very much feel that they have our interests at heart as well as having our backs when we need it!

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.