Avolites is the Brilliant Choice for Slightly Stoopid Tour

Pulse Lighting supplies Sapphire Touch lighting control console paired with new Synergy and Ai software for band’s latest North American trek

If there were an award given to the band combining the most eclectic mix of musical genres, San Diego’s Slightly Stoopid would be an ideal contender for the prize. Blending a fusion of folk, rock, reggae, dub and blues with hip-hop, funk, psychedelic, metal and punk, Slightly Stoopid has steadily grown its devoted fan base since Sublime frontman Bradley Nowell signed the group to his Skunk Records label in the mid-’90s. Celebrated for its relentless touring and engaging live shows, the band has been out on the road for a good chunk of 2019 in support of its 13th and most recent album, Everyday Life, Everyday People.

To visually bring its shows to life in concert, Slightly Stoopid now turns to Pulse Lighting, which supplies a full complement of Avolites gear, including a Sapphire Touch console, Ai software, and the lighting manufacturer’s new Synergy feature set.

“Every design starts with a conversation. The more we interact with our artists, the better the design translates,” says Mikey Cummings of Pulse Lighting.

As a lead designer at Pulse’s Nashville headquarters, Cummings has designed for a long list of Grammy-award-winning artists, including Brandi Carlile, Jason Isbell, and Old Crow Medicine Show. Every tour he designs goes out with Avolites control.

“A majority of our tours use the Sapphire Touch, Arena, or Tiger Touch II,” he says. “With lots of video, color-mixing lasers, and LEDs in Slightly Stoopid’s design, we knew this would be a great opportunity to dive into Avolites’ new Synergy software alongside the Ai software we were already planning to use.”

One thing he didn’t mention right away—the version of Synergy they used was still in beta.

“I feel like the future embraces the bold; it’s hard to be on the cutting edge if you don’t take chances.”

Edgy is a good description of the artist. Born in the super-laid-back surf town of Ocean Beach on the outskirts of San Diego, Slightly Stoopid has been mixing genres for 25 years, since the band members were in high school. That blend of styles lends itself to an eclectic show in terms of visuals.

“Pulse Lighting is a full-service, design-build company,” Cummings says. ”We take our clients from the initial design all the way through the tour. First, we design and do virtual programming in one of our visualization suites, and then we hang it in our rehearsal space for live programming. We are constantly updating our inventory with carefully selected, state-of-the-art equipment, as our purchases are based specifically on our designs. With each design, we implement some type of new technology or custom fabrication, as well. We consider ourselves more of a boutique design firm.”

It always helps when the designer is not just familiar with the band’s music but is truly a fan, like Cummings, who volunteered for the project when the band’s management approached Pulse President Paul Hoffman, the longtime lighting designer for jam-band pioneers Widespread Panic. Pulse’s first collaboration with Slightly Stoopid was the band’s signature Closer To The Sun festival in Mexico last year.

“We designed the rig for their Mexico festival. After its success, they asked us to do some one-off designs for festivals and shows in the spring. Basically, we were creating independent lighting designs for each show based upon what local vendors could provide. They were pleased with everything we had done, so they asked us to present a full lighting design for their summer tour.”

Providing a complete touring package from Pulse inventory enabled Cummings and Programmer and Lighting Director Dan Grabus to assemble a “dream” setup with the Ai software and the new Synergy package integrating seamlessly with the Avolites Sapphire Touch console used for control. While the design was a little lighter on LED fixtures than Cummings initially preferred, it was heavy on lasers.

“Synergy works really well with the lasers, which we didn’t expect,” he says. “We have four 30-watt lasers upstage and six crowd-scanning Phenoms on the downstage truss, all provided by Lightwave. This achieves a 3D look between the lasers and video, which project the same color and intensity patterns, creating a lot of depth.”

“One of the things that we really like about Ai is how easy it is to manipulate and merge clips together within a layer. Instead of having to crop things in some outboard, third-party software and then bring it back, we are able to manipulate static images and content right on board.”

Instead of using physical servers, they opted to use the Ai software license dongle, which Grabus could easily transport to any gig.

“The great thing about Ai is that you can patch 256 universes of pixels—that’s an amazing amount of added fixtures,” says Cummings. “Then, when using Synergy, it becomes a virtual part of the effect engine, like it’s a plug-in in your pixel mapper. It’s seamless and works absolutely fantastic.”

Cummings and Grabus report that they were overall impressed with the functionality during programming and operation. Whatever Avolites has done in designing Synergy, the Pulse team says they have done it very well.

“Using Synergy, the console is actually triggering the video server through an integrated plug-in type of relationship. Everything is on the console—you can see all of your video clips and everything else. If you want to add content, you can add it from the console. You don’t have to go to the server. The console allows you to upload directly.”

In the end, it’s all about integration, Cummings says.

“Typically, you have video walls with content running, with lights cued to the colors and balanced into it the best you can. But now imagine that the entire lighting rig is just running the content. So you have these big graphical lighting focuses with the video coming from behind the lights, pushing through color and content, and your rig completely following it. It’s amazing. And all you have to do is engage it in the pixel mapper. You don’t have to write this lengthy syntax-based effect. You simply bring up the pixel mapper in the effect engine, touch the group of your choosing, select a video clip, and that’s it. If you want to change the color of that video clip, you can either do that in Ai from the console, or run a separate effect from the console over top of it. It’s fully integrated. It saved us a massive amount of time in programming. Within two weeks, we were able to fully cue the show, which would have taken us three to four weeks otherwise.”

And the future looks even brighter.

“Synergy is still in its infancy. I can’t imagine what it’s going to be like three years from now. At the time, we were using a beta release. If we’ve had this much success with it already, the sky’s the limit.”

Cummings adds his thanks to Avolites for all its support, Crew Chief Derek Lewis, Lighting Tech Isaac Palmer, and especially Programmer and Lighting Director Dan Grabus for his hard work and long hours.

For more details on Slightly Stoopid’s touring schedule, visit www.slightlystoopid.com. Pulse Lighting can be found online at www.pulselighting.co.


A Few Kind Words...

Kapil Gadhire, Head of Marketing, Magnifi

From the word go, team Bubble was super detailed, efficient, and exhaustive in their approach. They are true partners and make an effort to understand the ideology and end goal to plan the perfect media pitch and strategy.

Lauren Myers, Director, Integrated Marketing – Ross Video

Working with Bubble during and after IBC 2022 for PR and press support was exceptional. Their professional approach, strategic communication, and extensive media network generated significant exposure for our brand. Bubble's on-site support was outstanding, ensuring our story was accurately told to a global audience. Their post-IBC efforts further amplified our reach and provided valuable analytics. An experienced, professional team and a total joy to work with.

Andrew McKinlay, Marketing Director, Avolites

All amazing, just grateful I know I can rely on Bubble to get the job done brilliantly.

Tanya Rai, Marketing and Communications Manager, Pebble

Team Bubble are an extension of our own team. They are wonderful to work with, reliable, get the job done and gain great exposure for our business in key publications.

Mike Ward, Head of Marketing, Singular.live

Since we first started working with them, our team at Bubble have acted very much like an extension of our team. They work with us to try and help us achieve our goals and we very much feel that they have our interests at heart as well as having our backs when we need it!

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.