Asharq News Partners with Newsbridge to Utilise AI Archiving Technology

Asharq News, the 24/7 Arabic-language multiplatform news service owned by the Saudi Research and Media Group (SRMG), has partnered with Newsbridge, a cloud-based platform for next-gen media valorisation offering its signature multimodal indexing AI technology, leveraging time-stamped metadata.

The next-gen solution enables Asharq News to auto-index its archive via multimodal AI and scalable processing in the cloud. Through organising and merchandising media assets into collections, or smart folders that automatically update when new media match predefined criteria, the technology will effectively future-proof the news service’s archive collections data model with a semantic and structured dataset.

Kathey Battrick, Senior Manager –  Library & Media Management at Asharq News, commented: “Our partnership with Newsbridge provides our production teams with a fast and efficient means of searching and finding the shots they need,  in English or Arabic.  We look forward to leveraging AI-powered archiving technology to maximise multilingual search, accuracy, efficiency and convenience.”

Philippe Petitpont, CEO of Newsbridge, said: “Asharq News’ track record as innovation leaders in the media sector makes our partnership all the more meaningful. By leveraging Newsbridge Multimodal Indexing AI technology, Asharq is setting a new standard to future-proof media asset management in the industry while also transforming end-user experience, offering next-gen search exploration and retrieval.”

Newsbridge offers a cloud-native platform powered by AI to revolutionize the user experience of managing and working with critical amounts of media assets, providing unprecedented access to content. The complete solution consists of Media Asset Collections, Multimodal indexing AI, Cloud Video Tools and its recently launched Content Monetization Showcase and Resale portal. By taking into account facial, object and scene recognition with audio transcription and semantic context, the solution enables smart media asset management, be it media logging, archiving or investigative research.

Asharq News is integrating Newsbridge’s AI archiving technology into its advanced digital infrastructure that is unparalleled in the region in terms of studio equipment, broadcast technology, asset management and internet connectivity. Asharq cutting-edge features include a chroma key green screen, a Barco 2 LED screen, a fully virtual studio, cameras that can be steered remotely from the control room, robotic cameras, a four-screen mobile video wall, an LDL screen that can run augmented reality, Pebble playout technology, LiveU file sharing system and Megaphone TV viewer engagement platform.

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