Asharq News Partners with Newsbridge to Utilise AI Archiving Technology

Asharq News, the 24/7 Arabic-language multiplatform news service owned by the Saudi Research and Media Group (SRMG), has partnered with Newsbridge, a cloud-based platform for next-gen media valorisation offering its signature multimodal indexing AI technology, leveraging time-stamped metadata.

The next-gen solution enables Asharq News to auto-index its archive via multimodal AI and scalable processing in the cloud. Through organising and merchandising media assets into collections, or smart folders that automatically update when new media match predefined criteria, the technology will effectively future-proof the news service’s archive collections data model with a semantic and structured dataset.

Kathey Battrick, Senior Manager –  Library & Media Management at Asharq News, commented: “Our partnership with Newsbridge provides our production teams with a fast and efficient means of searching and finding the shots they need,  in English or Arabic.  We look forward to leveraging AI-powered archiving technology to maximise multilingual search, accuracy, efficiency and convenience.”

Philippe Petitpont, CEO of Newsbridge, said: “Asharq News’ track record as innovation leaders in the media sector makes our partnership all the more meaningful. By leveraging Newsbridge Multimodal Indexing AI technology, Asharq is setting a new standard to future-proof media asset management in the industry while also transforming end-user experience, offering next-gen search exploration and retrieval.”

Newsbridge offers a cloud-native platform powered by AI to revolutionize the user experience of managing and working with critical amounts of media assets, providing unprecedented access to content. The complete solution consists of Media Asset Collections, Multimodal indexing AI, Cloud Video Tools and its recently launched Content Monetization Showcase and Resale portal. By taking into account facial, object and scene recognition with audio transcription and semantic context, the solution enables smart media asset management, be it media logging, archiving or investigative research.

Asharq News is integrating Newsbridge’s AI archiving technology into its advanced digital infrastructure that is unparalleled in the region in terms of studio equipment, broadcast technology, asset management and internet connectivity. Asharq cutting-edge features include a chroma key green screen, a Barco 2 LED screen, a fully virtual studio, cameras that can be steered remotely from the control room, robotic cameras, a four-screen mobile video wall, an LDL screen that can run augmented reality, Pebble playout technology, LiveU file sharing system and Megaphone TV viewer engagement platform.

SCROLL POSTS

A Few Kind Words...

Catherine Watling – Visual Data
Visual Data - Catherine Watling

The Bubble team have been fantastic and the quality of the work is always exceptional – even at short notice. Our work with Bubble has produced some of the best coverage we have ever had!

Mark Forth – CVP
CVP - Mark Forth

Working with Bubble has been integral to a rapid improvement in the delivery of our PR and communication strategy. The entire Bubble team are always friendly and professional as well as knowledgeable and well-connected. A real joy to work with!

Nik Forman – Masstech
Masstech - Nik Forman

Bubble are a great bunch to have on your team. The whole staff combine high degrees of professionalism and diligence with an impressive depth of industry knowledge and reach, all delivered with huge fun and energy.

Tom Rockhill – disguise
disguise - Tom Rockhill

Since working with Bubble, we have been able to target key industries and sectors in a much more strategic way, which has been instrumental the growth of our business. Bubble is an invaluable part of our team and is really helping us to drive our business presence forward both through PR and at trade shows.

Charlotte Wheeler – The Media Production and Technology Show
The Media Production and Technology Show - Charlotte Wheeler

Bubble Agency has worked with The Media Production Show for the last few years to provide exhibitor PR to clients and show PR to the wider industry press. We have always been impressed with their professionalism, the ability to tun around requests quickly and run our PR Lounge to a high standard during the show.

Robert Lisman – Primestream
Primestream - Robert Lisman

Bubble Agency is made up of hardworking, passionate and caring professionals. They have great knowledge of the PR world, true specialists in the broadcast and video industry and they always have great ideas to increase our exposure.

Bob Boster – Clear-Com
Clear-Com - Bob Boster

One thing that really sets them apart is the depth of their relationships with the editors and the community that serves our space.

Brian Clark – NEP UK
NEP UK - Brian Clark

They're a nice, easy, straightforward, honest company to deal with.

Jon Finegold – Signiant
Signiant - Jon Finegold

As Signiant’s core market is M&E, Bubble has proven to be the perfect agency for us. They understand our market and are well-connected with the key influencers, publications and events in the industry. Day-to-day they are always on top of every detail and are a joy to work with. They are, after all, Bubbles.

Kimberley Zajicek – PHABRIX
PHABRIX - Kimberley Zajicek

The Bubbles are highly knowledgeable, reliable and have become an integral part of our team. Their winning combination of industry passion and communications expertise has generated a significant increase in our media presence, both in print and online.