Asharq News Partners with Newsbridge to Utilise AI Archiving Technology

Asharq News, the 24/7 Arabic-language multiplatform news service owned by the Saudi Research and Media Group (SRMG), has partnered with Newsbridge, a cloud-based platform for next-gen media valorisation offering its signature multimodal indexing AI technology, leveraging time-stamped metadata.

The next-gen solution enables Asharq News to auto-index its archive via multimodal AI and scalable processing in the cloud. Through organising and merchandising media assets into collections, or smart folders that automatically update when new media match predefined criteria, the technology will effectively future-proof the news service’s archive collections data model with a semantic and structured dataset.

Kathey Battrick, Senior Manager –  Library & Media Management at Asharq News, commented: “Our partnership with Newsbridge provides our production teams with a fast and efficient means of searching and finding the shots they need,  in English or Arabic.  We look forward to leveraging AI-powered archiving technology to maximise multilingual search, accuracy, efficiency and convenience.”

Philippe Petitpont, CEO of Newsbridge, said: “Asharq News’ track record as innovation leaders in the media sector makes our partnership all the more meaningful. By leveraging Newsbridge Multimodal Indexing AI technology, Asharq is setting a new standard to future-proof media asset management in the industry while also transforming end-user experience, offering next-gen search exploration and retrieval.”

Newsbridge offers a cloud-native platform powered by AI to revolutionize the user experience of managing and working with critical amounts of media assets, providing unprecedented access to content. The complete solution consists of Media Asset Collections, Multimodal indexing AI, Cloud Video Tools and its recently launched Content Monetization Showcase and Resale portal. By taking into account facial, object and scene recognition with audio transcription and semantic context, the solution enables smart media asset management, be it media logging, archiving or investigative research.

Asharq News is integrating Newsbridge’s AI archiving technology into its advanced digital infrastructure that is unparalleled in the region in terms of studio equipment, broadcast technology, asset management and internet connectivity. Asharq cutting-edge features include a chroma key green screen, a Barco 2 LED screen, a fully virtual studio, cameras that can be steered remotely from the control room, robotic cameras, a four-screen mobile video wall, an LDL screen that can run augmented reality, Pebble playout technology, LiveU file sharing system and Megaphone TV viewer engagement platform.

SCROLL POSTS

A Few Kind Words...

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.

Dan Pike- Covatic

Bubble brought their significant experience of NAB to support Covatic in kicking off a big US push at the Show. Their support was holistic, assisting us before, during and after the show and well appreciated. We had a successful show, gaining high profile new sales leads and even winning a Product of the Year Award - thanks in no small part to Bubble’s assistance with the application An experienced, credible team and a joy to work with.

Éva Szász – Lightware Visual Engineering

We’ve been working with Bubble for a couple of months now and luckily we found a common voice right away. They always have an easy, quick understanding of what we need and are delivering not only the materials we want, but more and more PR opportunities, in a proactive way. Bubble have been instrumental in raising awareness of Lightware in the run up to ISE and did a great job faciliting us onsite at ISE too including securing and conducting press appointments and manning our social accounts.

Paul Weiser – ASG

I have been working with Bubble for the past eight months. I run marketing for Advanced Systems Group based in Northern California. ASG is a technology company focused on providing technology solutions for the Media and Entertainment industry. Our business is broken down into four diverse areas. One of the challenges that Bubble helps me solve is how to market a company with multiple business units, yet still deliver a unified message for our brand. The key benefits that Bubble provides in helping guide our marketing efforts include: Industry knowledge, Expertise in all functional areas of marketing, Client service & Worldwide brand. The first year of working with Bubble has been a great experience. I’m excited to work with the team to see how we build the ASG brand in the future.

Catherine Watling – Visual Data

The Bubble team have been fantastic and the quality of the work is always exceptional – even at short notice. Our work with Bubble has produced some of the best coverage we have ever had!

Mark Forth – CVP

Working with Bubble has been integral to a rapid improvement in the delivery of our PR and communication strategy. The entire Bubble team are always friendly and professional as well as knowledgeable and well-connected. A real joy to work with!

Nik Forman – Masstech

Bubble are a great bunch to have on your team. The whole staff combine high degrees of professionalism and diligence with an impressive depth of industry knowledge and reach, all delivered with huge fun and energy.

Tom Rockhill – Disguise

Since working with Bubble, we have been able to target key industries and sectors in a much more strategic way, which has been instrumental the growth of our business. Bubble is an invaluable part of our team and is really helping us to drive our business presence forward both through PR and at trade shows.

Charlotte Wheeler – The Media Production and Technology Show

Bubble Agency has worked with The Media Production Show for the last few years to provide exhibitor PR to clients and show PR to the wider industry press. We have always been impressed with their professionalism, the ability to tun around requests quickly and run our PR Lounge to a high standard during the show.

Robert Lisman – Primestream

Bubble Agency is made up of hardworking, passionate and caring professionals. They have great knowledge of the PR world, true specialists in the broadcast and video industry and they always have great ideas to increase our exposure.