All Of It Now deploys disguise gx 2c on Halsey’s Manic World Tour

London, United Kingdom, 23 April 2020 — American singer Halsey kicked off her Manic World Tour 2020 in Madrid in February supporting her just released studio album, also called Manic. The Manic World Tour spans 48 shows, and kicked off in Europe, with the next legs currently being planned for Asia and North America later this year. disguise gx 2c media servers were selected by All Of It Now to drive the show’s video and Notch IMAG real-time effects.

Numerous features of the disguise solutions came into play for the tour starting in pre-pro. “The show’s video design used a multi-layered frame, and the 3D workflow of disguise Designer allowed us to create parallel maps that placed content on the screen spatially without requiring specific renders for certain songs,” explains Danny Firpo of All of It Now, a disguise Rental Partner and Workflow Specialist based in San Francisco, who did the tour’s video programming with Cade Moore. “This gave us the creative flexibility to move content around the screen and explore different approaches for certain songs.

“The show used three different frame sizes for the tour – small, medium and large – but we did not have enough time to see all of the different sizes in rehearsal. We relied heavily on the 3D pre-vis in disguise to confirm how content would look on each of those different sizes. When we loaded in to the first venue using the smaller size, the content was mapped perfectly and required minimal changes during load in.” The new EVO workflow was also used in the early pre-vis stages, merging the disguise and

MA3D environments, and creating additional opportunities to integrate lighting and video departments. “For Bad at Love, the EVO overlay gave us the ability to see the Video and Lighting elements merged together in a single screen, and Arlo was able to program the stage lighting to match the lighting within the on screen content”, says Danny.

With the disguise Designer workflow, All Of It Now was able to program all three show files in parallel using the track export and import functionality to push specific programming changes to each of the show files. That saved a lot of time, according to Danny, because the track did not have to be reprogrammed three times.

The Manic World Tour takes a “very cinematic approach” with disguise “used almost like a non-linear editing tool on a couple of songs,” says Danny. “This gave us the flexibility in rehearsal to arrange and duplicate clips for rapid revisions and fast collaboration, which alleviated some of the need to re-render content.”

In addition, “the additional GPU power of the gx 2c gave us the creative freedom to explore more GPU-intensive Notch looks,” he reports. “For Graveyard, we explored a 2D fluid simulation that emulated watercolor paint flowing onto the IMAG screens.  This was also used as a transitional effect for the IMAG to swirl off the screen during key moments in the song.”

Specifically, All Of It Now employed disguise’s screen position layer for automation visualization. “This was helpful in previewing content with all the different stair movements and positions throughout the show,” Danny says. Likewise, file naming and automatic file versioning was essential for rapid revisions. “Content could just be sent over the network, and updated, without having to manually select new content.”

The content itself made heavy use of gradients of both chroma and luma space, so “the NotchLC codec was crucial in reducing banding and compression artifacts,” he notes.

The tour’s production management is by Jimi Storey. Tarik Mikou of Moment Factory is the Creative Director; production design and content design is by Moment Factory. Arlo Guthrie and Jose Antunes are the Lighting Designers, and Screenworks is the video equipment provider. Daniel Jean is the producer and James Richardson is the project manager on the Moment Factory side.   Image credits: Jasmine Safaeian –


A Few Kind Words...

Catherine Watling – Visual Data
Visual Data - Catherine Watling

The Bubble team have been fantastic and the quality of the work is always exceptional – even at short notice. Our work with Bubble has produced some of the best coverage we have ever had!

Mark Forth – CVP
CVP - Mark Forth

Working with Bubble has been integral to a rapid improvement in the delivery of our PR and communication strategy. The entire Bubble team are always friendly and professional as well as knowledgeable and well-connected. A real joy to work with!

Nik Forman – Masstech
Masstech - Nik Forman

Bubble are a great bunch to have on your team. The whole staff combine high degrees of professionalism and diligence with an impressive depth of industry knowledge and reach, all delivered with huge fun and energy.

Tom Rockhill – disguise
disguise - Tom Rockhill

Since working with Bubble, we have been able to target key industries and sectors in a much more strategic way, which has been instrumental the growth of our business. Bubble is an invaluable part of our team and is really helping us to drive our business presence forward both through PR and at trade shows.

Charlotte Wheeler – The Media Production and Technology Show
The Media Production and Technology Show - Charlotte Wheeler

Bubble Agency has worked with The Media Production Show for the last few years to provide exhibitor PR to clients and show PR to the wider industry press. We have always been impressed with their professionalism, the ability to tun around requests quickly and run our PR Lounge to a high standard during the show.

Robert Lisman – Primestream
Primestream - Robert Lisman

Bubble Agency is made up of hardworking, passionate and caring professionals. They have great knowledge of the PR world, true specialists in the broadcast and video industry and they always have great ideas to increase our exposure.

Bob Boster – Clear-Com
Clear-Com - Bob Boster

One thing that really sets them apart is the depth of their relationships with the editors and the community that serves our space.

Brian Clark – NEP UK
NEP UK - Brian Clark

They're a nice, easy, straightforward, honest company to deal with.

Jon Finegold – Signiant
Signiant - Jon Finegold

As Signiant’s core market is M&E, Bubble has proven to be the perfect agency for us. They understand our market and are well-connected with the key influencers, publications and events in the industry. Day-to-day they are always on top of every detail and are a joy to work with. They are, after all, Bubbles.

Kimberley Zajicek – PHABRIX
PHABRIX - Kimberley Zajicek

The Bubbles are highly knowledgeable, reliable and have become an integral part of our team. Their winning combination of industry passion and communications expertise has generated a significant increase in our media presence, both in print and online.