AE Live Appoints Simar Ghangas as Head of Commercial for the Asia-Pacific (APAC) Region

New Head of Commercial joins AE Live to further expand the company’s global footprint

Sydney, Australia – 16 August 2022AE Live, a leading global provider of graphics and data solutions, is pleased to announce the appointment of Simar Ghangas as Head of Commercial for APAC, in which he will be responsible for growing AE Live’s position in the region.

Simar brings over 10 years of experience in sales and business development management roles, specialising on the strategic growth of companies. His career started at Haymarket Media Group where he spent over three years in various sales roles, in both London and Singapore. 

He joins AE Live from Stats Perform, where as VP for South East Asia, he was largely responsible for the growth of the business in the region, overseeing, developing and executing effective business strategies.

Simar joins AE Live at a very exciting time for the company and his new role cements the company’s growth plans for the region. He said, “The idea of being able to work on a global stage by working on multi-regional and potentially global story-telling projects to enhance the sporting experiences of sports fans was too good to turn down. The sports fan and community in APAC, in general, is now primed for even better sporting experiences and I am looking forward to helping partners deliver these experiences through the services we provide.”

Alastair Robbins, Commercial Director at AE Live, added, “Simar’s experience in the sports data space, combined with his commercial expertise, makes him the perfect fit to lead AE Live’s business development in the region. We are also looking forward to utilising his skills to help shape the ongoing growth strategy for the business.”

AE Live is a global graphics supplier and technology partner with a special focus on the fields of remote or centralised production, augmented reality and virtual studios. As part of its international expansion, the company has subsidiaries in the USA, South Africa, India, Australia, New Zealand and Malaysia, with headquarters in Hemel Hempstead, UK.

In the APAC region, AE Live works with clients including Nine, Fox Sports, Seven, NRL, Optus Sport, Sky Racing, Ten, Swimming Australia, Star Sports India, Astro, Sky New Zealand, Spark Sport, Sony India, CCTV and Mediacorp.

About AE Live

AE Live is a world-leading provider of broadcast solutions to global sports governing bodies, broadcasters and production companies. We specialise in capturing, processing and visualising live sports data using innovative, attractive and informative on-screen graphics and augmented reality. 

We create, develop and deliver virtual studios, OTT graphics, optimised fan feeds, newsroom graphics systems, virtual advertising and in-stadia feeds across a broad range of platforms in multiple languages.

Find out more: https://ae.live/ 

SCROLL POSTS

A Few Kind Words...

Kapil Gadhire, Head of Marketing, Magnifi

From the word go, team Bubble was super detailed, efficient, and exhaustive in their approach. They are true partners and make an effort to understand the ideology and end goal to plan the perfect media pitch and strategy.

Lauren Myers, Director, Integrated Marketing – Ross Video

Working with Bubble during and after IBC 2022 for PR and press support was exceptional. Their professional approach, strategic communication, and extensive media network generated significant exposure for our brand. Bubble's on-site support was outstanding, ensuring our story was accurately told to a global audience. Their post-IBC efforts further amplified our reach and provided valuable analytics. An experienced, professional team and a total joy to work with.

Andrew McKinlay, Marketing Director, Avolites

All amazing, just grateful I know I can rely on Bubble to get the job done brilliantly.

Tanya Rai, Marketing and Communications Manager, Pebble

Team Bubble are an extension of our own team. They are wonderful to work with, reliable, get the job done and gain great exposure for our business in key publications.

Mike Ward, Head of Marketing, Singular.live

Since we first started working with them, our team at Bubble have acted very much like an extension of our team. They work with us to try and help us achieve our goals and we very much feel that they have our interests at heart as well as having our backs when we need it!

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.