Ad Insertion Platform Integrates Zixi for Targeted Ad Delivery

Seamless Ad Insertion For Live Broadcasts Over IP

WALTHAM, MA [14 September, 2021]Zixi, the industry leader for enabling dependable, live broadcast-quality video over any-IP, and award winning architect of the Software-Defined Video Platform (SDVP), today announced an integration and partnership with Ad Insertion Platform (AIP), the market leading provider of ad insertion solutions for broadcast and OTT environments with the patented DAIConnect SSAI platform, allowing content providers different ways to monetize live channels.

DAIConnect allows one-to-one replacements of ad breaks for live streams as well as one-to-one insertions of ad breaks for on-demand content, allowing the manipulation of the stream manifest without altering customers’ video content, and is composed of multiple modules that can be used in combination.  The Ad Break Composer is the core component creating a user targeted Ad Pod; built on editable templates, mixing ads that can come from one or more ad servers or SSPs, and other type of contents like ad bumpers, interstitials, promos and templates catered to customers’ needs. The AIP Manifest Manipulator inserts the created Ad Pod at the manifest level for each end user, and all ads and content are transcoded on the customer video profiles to avoid poor user experiences. The AIP Optimizer optimizes value of the ad break inventory enabling unified header bidding auction by connecting multiple demand sources to retrieve the highest revenue for each opportunity. AIP Insight enables the customer to see and analyze data about ad sales, viewership, performance, etc.

AIP customers can ingest distribution feeds into the Zixi SDVP, control the SCTE-35 markers and leverage Zixi live transcoding for OTT distribution in HLS or MPEG-DASH, easily enabling ad insertion and monetization of these feeds.

Combining DAIConnect with the SDVP allows the customer to have an OPEX model subscription that includes additional OTT services to answer broadcasters and operator’s needs. With the integration of the SDVP, AIP users can now leverage Zixi for live transcoding and seamless delivery of broadcast quality content over IP. The Zixi protocol is a resilient congestion and network-aware protocol that adjusts to varying network conditions and employs patented, dynamic Forward Error Correction techniques for error-free video transport over IP with 99.9999% uptime at minimal latency. It provides best-in-class security with DTLS and AES encryption, allows for protected multicast transport, provides bandwidth efficiency and enables encoder backpressure.

Zixi ZEN Master is also integrated to enable users to manage large-scale configurations and orchestrate, analyze, monitor, alert and report on live video streams and devices across the Zixi Enabled Network of customers, integrated hardware and software applications and platforms and service providers standardized on Zixi. The SDVP’s Intelligent Data Platform (IDP) provides the transparency and control needed to guarantee reliable operation. Using advanced analytics, machine learning and AI, the IDP can intelligently alert users to problems before they happen through alerts, graphs, maps, charts and data visualizations that enable users to quickly interpret vast amounts of stream data and ensure broadcast-quality results.

“The breadth of the features and functionality the SDVP provides allows our mutual customers to realize the best video quality with ultra-low latency,” said Laurent Potesta, CEO, Ad Insertion Platform. “Zixi has over 100,000 global instances, and the integration easily enables ad insertion and monetization of these feeds.”

“DAIConnect is an innovative SSAI platform, allowing content providers different ways to monetize live channels,” said John Wastcoat, SVP Alliances and Marketing, Zixi. “Our customers are constantly looking for new and unique ways to create revenue streams and this partnership helps them do that.”

Zixi and AIP will be presenting an overview and demonstration of the integrated offering on Tuesday, October 12tt at 11 AM ET/4 PM UK. Please click here Live SSAI with AIP and Zixi from NAB to register for the webinar.

SCROLL POSTS

A Few Kind Words...

Catherine Watling – Visual Data
Visual Data - Catherine Watling

The Bubble team have been fantastic and the quality of the work is always exceptional – even at short notice. Our work with Bubble has produced some of the best coverage we have ever had!

Mark Forth – CVP
CVP - Mark Forth

Working with Bubble has been integral to a rapid improvement in the delivery of our PR and communication strategy. The entire Bubble team are always friendly and professional as well as knowledgeable and well-connected. A real joy to work with!

Nik Forman – Masstech
Masstech - Nik Forman

Bubble are a great bunch to have on your team. The whole staff combine high degrees of professionalism and diligence with an impressive depth of industry knowledge and reach, all delivered with huge fun and energy.

Tom Rockhill – disguise
disguise - Tom Rockhill

Since working with Bubble, we have been able to target key industries and sectors in a much more strategic way, which has been instrumental the growth of our business. Bubble is an invaluable part of our team and is really helping us to drive our business presence forward both through PR and at trade shows.

Charlotte Wheeler – The Media Production and Technology Show
The Media Production and Technology Show - Charlotte Wheeler

Bubble Agency has worked with The Media Production Show for the last few years to provide exhibitor PR to clients and show PR to the wider industry press. We have always been impressed with their professionalism, the ability to tun around requests quickly and run our PR Lounge to a high standard during the show.

Robert Lisman – Primestream
Primestream - Robert Lisman

Bubble Agency is made up of hardworking, passionate and caring professionals. They have great knowledge of the PR world, true specialists in the broadcast and video industry and they always have great ideas to increase our exposure.

Bob Boster – Clear-Com
Clear-Com - Bob Boster

One thing that really sets them apart is the depth of their relationships with the editors and the community that serves our space.

Brian Clark – NEP UK
NEP UK - Brian Clark

They're a nice, easy, straightforward, honest company to deal with.

Jon Finegold – Signiant
Signiant - Jon Finegold

As Signiant’s core market is M&E, Bubble has proven to be the perfect agency for us. They understand our market and are well-connected with the key influencers, publications and events in the industry. Day-to-day they are always on top of every detail and are a joy to work with. They are, after all, Bubbles.

Kimberley Zajicek – PHABRIX
PHABRIX - Kimberley Zajicek

The Bubbles are highly knowledgeable, reliable and have become an integral part of our team. Their winning combination of industry passion and communications expertise has generated a significant increase in our media presence, both in print and online.