World’s First LCEVC-Enhanced Experimental Broadcast Channel by Globo and V-Nova During World Cup

  • MPEG-5 LCEVC-enhanced live video over-the-air (OTA) broadcast takes place in Brazil
  • The project highlights the benefits of LCVEC in the carriage of HDR and higher bit-depth information as well as compression performance
  • Showcase features first-ever end-2-end system for Brazil’s TV 3.0 next generation system

London, UK – 06 December 2022 – V-Nova, a leading provider of video compression solutions, announces the world’s first broadcast of a MPEG-5 LCEVC-enhanced channel, being showcased by Brazilian media company Globo during the football World Cup in Qatar.  

The showcase features a live broadcast channel that leverages the enhancement layer of LCEVC to convert an existing TV 2.0 signal into a High-Dynamic Range (HDR) 10-bit channel for the enabled receivers. Transmission happens over the existing ISDB-Tb system and leads the way to the forthcoming discussions on the inclusion of LCEVC in the TV 2.5 specification.

The showcase also features the first end-2-end trial over DASH streaming of an LCEVC-enhanced VVC video, as an example of the capabilities that are developing to support the upcoming TV 3.0 standard, Brazil’s next-generation DTT system that is being specified by the Brazilian SBTVD Forum and is due to be deployed in 2025. It is the first time these technologies are being used in a complete end-to-end production to provide 4K HDR video with immersive and personalized audio. The system will facilitate the distribution of current and future formats, including 8K resolution, HDR and Next-Generation Audio (NGA) to over-the-air broadcast (OTA) and over-the-top (OTT) streaming platforms.

The two LCEVC trials are the outcome of a long project that saw the collaboration of many companies. It illustrates the fast pace at which the ecosystem support for these technologies is maturing.

Carlos Cosme, Innovation Specialist at Globo, said: 

“It is amazing how fast this ecosystem is being formed, with various implementations based on software and hardware. Globo, at the technological forefront, is experimenting for the first time in Brazil the joint operation of the MPEG-5 LCEVC codec with the H.264 codec, all of this is associated with an immersive and personalized acoustic experience. In this showcase, the base layer is a 1080i, 8-bit, SDR, BT.709 signal targeting current Brazilian TV sets. Using the information present in the enhancement layer, the LCEVC codec enhances the quality of the base layer and provides a video signal with improved quality, i.e., 1080p, 10-bit, HDR10, and BT.2020. In the second showcase, using the 4K production signal from the World Cup, we demonstrated the joint use of LCEVC with VVC, both technologies chosen by the SBTVD Forum to make up the technology stack of the future 3.0 TV in Brazil. We are very proud to be able to experience first-hand all these technologies operating together. “

Mickael Raulet, CTO, Ateme said: “TV 3.0 will require a wide ecosystem push to bring over-the-air and over-the-top deliveries together and unlock its unprecedented monetization potential. As a member of Brazil SBTVD, Ateme is proud to do its part. Providing the VVC compression for the Globo World Cup showcase is a key milestone in this longstanding effort. With the current heightened competition for viewership across media, maximizing the user quality of experience is an imperative.”

Guido Meardi, CEO, V-Nova said: 

“These two showcases with Globo in Brazil are extremely exciting. As part of a TV 2.5 trial, we were able to put on-air the first broadcast channel with LCEVC during the football World Cup. As part of the TV 3.0 trial, we are showcasing LCEVC-enhanced VVC live for the first time on an end-2-end system. This would not have been possible without Globo and the dedication of several technology partners providing encoding, transmission, and decoding solutions to give as a view of the future of broadcast and streaming television, of which LCEVC will be a key enabler.”

The LCEVC live showcase runs during the FIFA World Cup Qatar 2022 from 20 November to 18 December 2022.

About V-Nova

V-Nova is committed to unlocking higher picture quality at scale.  Its technologies, based on the innovative use of AI and parallel processing improve data, video, imaging, point-cloud compression and have been granted international standard status by MPEG, ISO and SMPTE. Our relentless investment in R&D has built a portfolio of over 600 international patents which we monetize through software licensing, IP royalties and product sales.  More about V-Nova: www.v-nova.com

About MPEG-5 LCEVC 

MPEG-5 part 2 LCEVC (Low Complexity Enhancement Video Coding) is the latest standard by MPEG and ISO. It specifies an enhancement layer which, when combined with a base video encoded with a separate codec, produces an enhanced video stream. It can boost the compression efficiency of any existing or future video codec, enabling higher quality at up to 40% lower bitrates. It also provides substantial compute savings (up to 4x) compared to using the base encoders in full resolution. It is suitable for software processing implementation with sustainable power consumption.  

The enhancement stream provides new features such as: 

·         Extending the compression capability of the base codec 

·         Lowering encoding and decoding complexity 

·         Providing a platform for additional future enhancements 

For more information: https://www.lcevc.org/ 

SCROLL POSTS

A Few Kind Words...

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.

Dan Pike- Covatic

Bubble brought their significant experience of NAB to support Covatic in kicking off a big US push at the Show. Their support was holistic, assisting us before, during and after the show and well appreciated. We had a successful show, gaining high profile new sales leads and even winning a Product of the Year Award - thanks in no small part to Bubble’s assistance with the application An experienced, credible team and a joy to work with.

Éva Szász – Lightware Visual Engineering

We’ve been working with Bubble for a couple of months now and luckily we found a common voice right away. They always have an easy, quick understanding of what we need and are delivering not only the materials we want, but more and more PR opportunities, in a proactive way. Bubble have been instrumental in raising awareness of Lightware in the run up to ISE and did a great job faciliting us onsite at ISE too including securing and conducting press appointments and manning our social accounts.

Paul Weiser – ASG

I have been working with Bubble for the past eight months. I run marketing for Advanced Systems Group based in Northern California. ASG is a technology company focused on providing technology solutions for the Media and Entertainment industry. Our business is broken down into four diverse areas. One of the challenges that Bubble helps me solve is how to market a company with multiple business units, yet still deliver a unified message for our brand. The key benefits that Bubble provides in helping guide our marketing efforts include: Industry knowledge, Expertise in all functional areas of marketing, Client service & Worldwide brand. The first year of working with Bubble has been a great experience. I’m excited to work with the team to see how we build the ASG brand in the future.

Catherine Watling – Visual Data

The Bubble team have been fantastic and the quality of the work is always exceptional – even at short notice. Our work with Bubble has produced some of the best coverage we have ever had!

Mark Forth – CVP

Working with Bubble has been integral to a rapid improvement in the delivery of our PR and communication strategy. The entire Bubble team are always friendly and professional as well as knowledgeable and well-connected. A real joy to work with!