From Satellite Giant to Cloud Pioneer: Using thought leadership to reintroduce Globecast to the media world

In short:

To support Globecast’s strategic transformation into a cloud and managed media services and technology leader, Bubble delivered a targeted thought leadership campaign that reshaped industry perception.
Through high-impact media placements, compelling whitepapers, and a strong presence at the International Broadcasting Convention (IBC), the campaign successfully elevated Globecast’s profile.
This resulted in not only reinforcing its business value, but equipping the Globecast team with the tools needed to drive commercial conversations.

The brief: Position Globecast as industry thought leaders in cloud and media technology services

Previously known as one of the industry’s biggest traditional satellite broadcast players, Globecast has transformed into a leader in cloud and managed media services.

The broadcasting giant turned to Bubble to help re-educate the industry about the new brand identity and elevate the conversation to focus on the business value it brings.

To achieve these goals, Bubble embarked on a thought leadership campaign, targeting key media tech publications, and created a bank of content for both PR and marketing purposes.

The results are in: How Globecast became the go-to expert

To highlight Globecast’s expertise and leadership in the industry, covering areas such as cloud, IP, and OTT, the media tech team at Bubble used two key tactics.

15 media and analyst briefings and dozens of pieces of media coverage were secured during a highly successful IBC, Globecast’s first major trade show presence since before the pandemic.

We worked to strategically secure placements in key industry articles, and offer wider commentary in target publications.

To name a few:

The IABM Journal, TVB Europe, Compare the Cloud, iSportConnect, NewscastStudio, TVNewsCheck, Digital Media World, TVTech, and CSI.

We developed a series of white papers on relevant topics like TV Headend As A Service and the strategic value of outsourcing operations for OTT platforms for Globecast to use as sales and marketing tools.

Why a thought leadership strategy was essential for Globecast – What the client said

“From consistently bringing new opportunities to elevate Globecast’s profile to creating high-quality content with fast turnaround times, working with the global Bubble team has exceeded our expectations.”

“Their support at IBC was invaluable and the Bubble House events have proven an effective way to meet media and analysts we wouldn’t otherwise get to see.”
Jean-Christophe Perier, CMO, Globecast

Looking for increased visibility in the Media Tech industry?

If you want to be seen as the go-to thought leader in the world of media technology, whether it is being quoted in leading publications or being asked to speak at major trade shows, our dedicated Media Tech and production team is here to help.