From the Super Bowl to the Olympics: Using Sports PR to turn data into mainstream coverage
In short:
- Bubble Agency has partnered with Relo Metrics, an AI-powered analytics platform, to position the digital startup as the go-to brand for sports sponsorship investment.
- Our mission was to raise Relo’s profile and highlight the platform as industry-leading for brands looking to monitor and enhance their sponsorship investments.
- The Bubble team helped Relo break out of its niche and make waves across lifestyle and fashion media during the Summer Olympics in Paris and the 2024 Super Bowl.
- Not only did our Sports PR team smash KPIs, but coverage directly led to a new client for Relo Metrics.
Turning data into a story for lifestyle press
Relo Metrics, a startup company with limited industry recognition, needed to increase its visibility across the consumer market. While Relo Metrics had already earned recognition in sports and advertising trade press, it was looking to expand its visibility into mainstream and lifestyle media.
The core question:
How do we reframe sports sponsorship data in a way that appeals to fashion and lifestyle audiences?
Here is how our sports technology PR team did it.
The play-by-play
The Bubble team employed a range of strategies to spark press interest, including positioning the company as a source of key sporting statistics and thought leadership content, as well as strategically selling in stories surrounding the most influential events in the sporting calendar.
A key highlight of the year-long campaign was crafting data stories to coincide with the 2024 Olympics in Paris – a cultural moment with global resonance, the perfect way to showcase the real-world value of brand sponsorship analytics beyond the sports pages. To capitalise on the event, we developed a strategy with two key goals:
Generate high-impact media coverage in national and lifestyle press.
Position Relo Metrics as the go-to source for brand visibility insights across global sporting events.
The tactics
To earn visibility during the summer Olympics, we:
1. Produced and issued a targeted press release
We issued a release specifically aimed at fashion and lifestyle media, highlighting the brands that “won” gold, silver, and bronze in sponsorship exposure value, mirroring Olympic medals.
2. Mastered perfect timing
The release dropped the morning after the Olympic closing ceremony, allowing us to beat the news cycle and dominate coverage.
3. Crafted lifestyle-friendly content
Rather than talking numbers, we told a story around which brands earned the most buzz, visibility, and social media traction – turning complex analytics into compelling editorial content.
Taking sports PR to the next level
1. The 2024 Super Bowl
During the campaign, Bubble was also tasked with promoting Relo Metrics as a leader in providing key brand analytics for the NFL regular season and Super Bowl, as well as selling-in embargoed statistics to key press outlets.
2. Honest consultancy to improve the Relo Metrics messaging house
Bubble identified that the company’s messaging did not align with its targets and helped update its core messaging.
3. Partnerships beyond the press
Bubble has assisted in developing strong relationships between Relo Metrics and various analytics agencies in the US and EMEA.
Post-match results
Over the past 12 months, Bubble has successfully secured coverage in key trade press and tier one sports publications interested in the data.
Coverage has been obtained in the Financial Times, Women’s Wear Daily, Sports Business Journal, Athletic Business, Yahoo Finance, Bizcommunity, Innovation Lab, and Sports Value.
In terms of the Paris 2024 Olympics, the results smashed our KPIs. Including:
Major feature in Women’s Wear Daily (WWD) T
The most-read trade publication in the fashion industry.
The piece hit the syndication lottery
The article ran on Yahoo! Sports. It also ran on Yahoo! Finance, Yahoo! Canada, MSN and more.
Coverage in Harper’s Bazaar Thailand
In addition to several additional global fashion outlets, used the story.
An outstanding victory led to new business for Relo Metrics
Beyond impressive coverage metrics, the campaign delivered tangible business results.
A leading global activewear brand read the WWD feature and immediately reached out to Relo Metrics for a meeting, directly referencing the story and requesting insights into how the data was captured and analysed.
Is Sports PR part of your new business strategy?
With global visibility, tier one media traction, and newfound interest from major consumer brands, Relo Metrics was positioned as a key player for both sports analytics and sponsorship investments.
At Bubble, we continue to push boundaries and find unexpected ways to place sports media companies at the heart of cultural conversations, whether it is through increased media coverage or an entirely new brand activation campaign.
To learn more about how we use sports technology PR to bring real-world results for businesses, contact our team for an initial discussion today.
