The Pro-AV marketing strategy that grew Avolites’ organic social

In short:

Bubble Agency delivered a social growth and engagement strategy for global technology brand Avolites.
It wanted to grow in the fast-moving Pro-AV market, increasing its following to reinforce its reputation as an industry leader with technical credibility.
Our dedicated marketing team developed an organic social media strategy plan and creative campaigns to highlight both the innovation and history of the Avolites brand.
In just six months, crafting relevant organic content resulted in consistent growth in Avolites’ key social channels (6,500+ new followers across Instagram and Facebook alone, and engagement stats up 1,084% on Instagram and up 80% on Facebook during this time).

How organic social media content resulted in growth for Avolites

Bubble Agency’s specialist Pro-AV team delivered a bespoke marketing strategy specifically geared towards social growth and engagement for multinational technology company Avolites.

To support its goal of growing brand visibility and deepening ties with its audience, Bubble crafted and delivered an organic social strategy centred around high-impact visuals, legacy content, and compelling product storytelling.

What was Avolites’ vision?

Avolites wanted to strengthen its presence on its social media channels to remain competitive in an incredibly fast-moving market.

As part of this, the company had two main goals:

1. Grow its following among lighting designers and live events professionals

2. Reinforce its reputation as an industry leader with deep roots and technical credibility

When operating in a crowded and fast-paced market with a purely organic strategy, this would not be an easy feat. Across the six-month project, our dedicated Pro-AV marketing team tackled this with a sophisticated and high-impact social approach across its key channels.

How did we increase social following and visibility for Avolites?

Bubble’s dedicated Pro-AV marketing team developed and managed a structured content plan focused on community building and brand recognition.

The strategy combined consistent organic posting with creative campaigns designed to highlight both the innovation and history of the Avolites brand.

How we did it:

We developed a bank of highly visual graphics to highlight its product range

Featuring high-quality images and sharp, informative copy to stand out from competitors.

We launched a new content series to highlight almost 50 years of expertise

We understood its distinct story and legacy, and then created a new content series to tell Avolites’ company story, spanning almost 50 years.

We offered support for video and reel content

We knew video content would work in this market, so we implemented a new strategy to drive deeper engagement with its target audience.

We implemented a sophisticated content planning strategy

From fresh copywriting to professional asset creation across Instagram, Facebook, LinkedIn and X, we ensured its key messages were at the heart of everything produced and published.

We tapped into the potential of user-generated content (UGC)

This was sourced by reaching out to Avolites’ community and encouraging them to share real-world photos and videos of any Avolites equipment in use.

We led on community management across all social media platforms

This included resharing relevant stories, meaningfully responding to comments, and passing feedback to appropriate channels to protect and build brand reputation.

The results: Avolites was set up for success

The numbers speak for themselves. Across six months of activity, we saw a spike in engagement across both its Facebook and Instagram channels.

Instagram – an increase of almost 4,000 followers in just six months

We reached more than 800,000 people – a 184% increase
2.58M views generated (a 997% increase) – with the top post reaching nearly 70,000 views
Total engagements of 44,177 (up 1,084%)

Facebook – In the last six months, we:

Increased followers by 2,500
The top post got more than 90,000 views
Overall impressions were 2.4M – up 43% across the period
Total engagement was 117,021 – an 80% increase across the period
Total company page views were 38,473 – a 12% increase

These results reflect steady growth and a strong response to carefully crafted visual content and thoughtful community engagement.

How can social media marketing help grow your Pro-AV brand?

If you’re looking to grow your social media presence and connect more meaningfully with your audience, the Pro-AV team at Bubble can help you craft a marketing strategy which actually drives long-term results.

To find out more about our marketing services for the Pro-AV sector, contact us for an initial discussion today.