SMPTE Appoints Bubble Agency As Its Global PR Partner
Bubble will build international awareness of the Society of Motion Picture and Television Engineers, its Media Technology Summit, and its upcoming 110-year anniversary
LONDON – 23 September 2025 – SMPTE, the global organization that has set the standard for motion-imaging technology for more than a century, has appointed Bubble Agency, the international PR, marketing, and events specialist for the media and entertainment technology sector, as its global PR agency of record. Bubble will provide strategic communications support for SMPTE and its flagship event, the SMPTE Media Technology Summit, as well as SMPTE’s upcoming 110-year anniversary celebrations in 2026.
Founded in 1916, the Society of Motion Picture and Television Engineers (SMPTE) has been recognized worldwide as a prestigious membership organization and the preeminent standards body for the motion picture, television, and professional media industry. Its members include thousands of engineers, creatives, technologists, and executives who have shaped the future of storytelling through innovation in imaging, audio, and beyond.
“Bubble Agency’s international presence, deep knowledge of the media technology sector, and proven ability to raise the profile of industry leaders make it the ideal partner to support SMPTE during this exciting time,” said Sally-Ann D’Amato, Executive Director at SMPTE. “With the Media Technology Summit next month and our 110th anniversary next year, we look forward to working with Bubble as we share our story with a broader global audience.”
Bubble Agency was selected for its global reach and longstanding experience in the media technology sector working with leading brands such as Amagi, Globecast, Matrox, and Ross Video. Bubble’s remit includes building awareness of SMPTE’s programs, fostering engagement with industry stakeholders, and promoting the 2025 SMPTE Media Technology Summit. This year’s Summit takes place October 13-16 in Pasadena, California and will feature new programming, including a dedicated Global AI Standards Day, designed to address one of the most transformative trends shaping the media technology sector.
“As one of the most respected organizations in the media and entertainment industry, SMPTE has played a pivotal role in shaping the technologies and standards that underpin modern storytelling,” said Kim Willsher, VP of Strategic Accounts, Media Technology at Bubble Agency. “We look forward to using our global expertise and experience in the media technology sector to elevate SMPTE’s voice, highlight the exceptional programming at the Media Technology Summit, and celebrate an extraordinary 110 years of achievement.”
About SMPTE
SMPTE is the global society of media professionals, technologists, and engineers working in the digital entertainment industry. The Society fosters a diverse and engaged membership from both the technology and creative communities, delivering vast educational offerings, technical conferences, and exhibitions, the SMPTE Motion Imaging Journal, and access to a rich network of colleagues essential to their career success. As an internationally recognized standards organization, SMPTE also provides a vital technical framework of engineering standards and guidelines that allow the seamless creation, management, and delivery of media for art, entertainment, and education worldwide. More information about SMPTE is online at smpte.org.
About Bubble Agency
Founded in 1999, Bubble Agency is the go-to global PR, marketing and events specialist for the B2B technology sector. Transforming businesses with its knowledge and network, the company has offices in London, Los Angeles, and the Greater Boston area. For more information visit www.bubbleagency.com.
