RELO RELEASES NEW 2024 MLB SEASON REPORT

Relo Metrics (formerly GumGum Sports), the leading AI-powered sponsorship analytics platform for real-time data decisions, today released its 2024 MLB Season Report which explores the benefits which brands have realized through their partnerships with the MLB this past season. 

A few of the key insights include:

• $5.5 billion in total media value driven by 216 billion social impressions and 133 millions seconds of brand exposure.
• The “Ohtani Effect” was undoubtedly sensational. On September 19th, the day he became the first player in MLB history to record 50 home runs and 50 stolen bases in a single season, he personally sparked $4.3 million in media value (that one day alone).
• The season was also known for new sponsorship innovation with the Engelbert Strauss’ helmet deal, which saw 30x growth in search interest during the playoffs.

Methodology: Through Relo’s Census, the Company captured and analyzed both every single live broadcast, and every single social post (earned and owned) for each of the league’s 30 teams during the 2024 regular season.

To download a copy of the new report, visit: https://insights.relometrics.com/2024-mlb