Our global team
We are a genuinely global organisation, with experienced professionals ready to address your needs on different continents. We create a PACT with all our stakeholders to be Passionate, Agile, Creative and Transparent. Come and meet Team Bubble!
Sadie Groom
CEO
United Kingdom
Sadie founded Bubble in 1999 and is still very much the driving force. Sadie not only looks after the business side of Bubble and client strategy but also heavily promotes the role of women in the industries she works in. In 2017 she founded Rise, which is a global group offering mentoring, training and awards across all job roles, plus an Academy for children and university students. In 2022, Sadie became Co-Chair of the AVIXA Women’s Council in the UK, supporting women in the AV sector. Sadie is also on the board of the DPP and Buckinghamshire New University. Sadie is a keen traveller for business and pleasure and would like to spend more time on the golf course.
Bubbly, golf, beach, jigsaw puzzles, determination, theology degree, white wine, Lipstick Jungle, rare, thoughtful, chicken pies, Oxford United, lists, karaoke, ambitious, West Wing, Ken Follet, Deacon Blue, business class, family.
Louise Wells
Managing Director
United Kingdom
Louise has almost 20 years of B2B media and entertainment technology PR experience. She started her PR career in-house at the global TV production and distribution company, FremantleMedia, before moving agency-side in 2007. She joined Bubble Agency 2017 and is responsible for building Bubble’s talented global team, implementing procedures and processes and overseeing client services. Louise has worked with many leading companies in the media and entertainment sector including Ateme, Avid, Cinesite, CVP, Deluxe, dock10, EMG, Red Bee Media, Ross Video, Signiant and Telstra. She regularly attends international trade shows including NAB, IBC and Sportel.
Giraffes, golf, snooker, tennis, Mini Coopers, the 90s, indie music, jazzercise, handbags, gin, book worm, family, travel, Australia, Tim Tams, running.
Kim Willsher
Head of Americas
United States
Kim has over two decades of experience in B2B technology PR and leads Bubble’s team and operation in the Americas. Since moving to Los Angeles in 2010, Kim has overseen global campaigns for media and entertainment clients including Avid, Backlight, Cinesite, EVS, Globecast, IBM Aspera, Panavision, Quantum, Ross Video, Telstra, TPN, and Vicon.
Animals, bubbles, zumba, travel, snorkeling, quizzes, plants.
Kelli Neve-Read
Account Director
United Kingdom
Kelli is a passionate, highly focused results-driven PR professional with media relations and events experience across broadcast, media and entertainment technology and ProAV industries, and thrives on building and nurturing strong relationships with clients, industry media and analysts. Having spent 10 years at IBC, the world’s most influential media and entertainment show, Kelli was Head of Exhibitions and then Head of Events for the past three years. Prior to that she held various senior event operations positions at organisations including Informa Telecoms and Media. She has worked with many clients throughout her career giving her extensive experience proving strong leadership and the ability to successfully manage relationships, as well as produce high-quality results for clients. Kelli (and her laugh) is well-known in the industry and she brings with her a wealth of experience, passion and enthusiasm to Bubble, her clients and our press and industry communities.
Dayna McCallum
Commercial Director
United States
With over twenty-odd years of experience and relationships in the entertainment technology and post production industries, Dayna leads the Bubble’s business development outreach. Having spent nearly eight years in the role of Publisher of postPerspective Magazine, she brings a unique “perspective” to our team. Dayna started her career as a “facility gal” in post and audio post houses. She also served as Global VP of Marketing & Communications for Ascent Media’s Creative Services Group, overseeing all marketing strategy and public relations outreach for the industry’s largest collective of creative post companies, including Company 3, Encore, Encore VFX and Todd-Soundelux.
Exploring new places, traveling to favourite destinations, broadway, mysteries, musicals, The Hollywood Bowl, cooking, dining, (watching) tennis, cheering on the NY Mets.
Andrew Bellingham
BUSINESS DEVELOPMENT MANAGER
United Kingdom
Andrew has over 20 years’ B2B marketing and account management experience with a focus on lead generation and sales. Having started his sales and marketing career in regional and national press, he then moved to his first global agency. His client experience includes Rolls Royce, Aston Martin, Marketing Agencies Association and Magic Light, the team behind The Gruffalo and The Stick Man. Andrew’s extensive knowledge and contacts in media, advertising and TV production make him a great addition to the Bubble team.
Amateur dramatics, rugby, wine investment, property restoration, antiques, Morocco, Defenders, gardening, fire pits, lavender, Sade, dance music, British short hair cats, equine, golf, composting, lawn mowing.
Danielle Harper
Account Director
United Kingdom
Danielle has worked in the media industry for over 17 years, across communications, brand development, and creative direction. She has led profile-raising PR and marketing campaigns that connect strategy with industry trends, to showcase innovative technology in new ways. Danielle has built collaborative relationships with M&E and broadcast clients, developing a message that reflects both their identity and values and delivered results for vendors throughout the content supply chain. She previously worked on brand extension and style-guide projects for a wide-ranging client portfolio of tier one media properties.
Hiking, rowing, painting & drawing, indie music, yoga, stand-up-paddleboarding, reading, wine, travel, roast dinners in winter and BBQs in summer, philosophy, sci-fi & fantasy movies, stand-up comedy, snowboarding.
David Bradbury
Messaging Expert
United Kingdom
Bubble’s messaging expert, David Bradbury is a former creative, and creative director, at agencies including Ogilvy London. He now works with organisations of all sizes, helping them clarify their marketing messages so they can communicate with confidence. David has worked on many of our clients including EMG, EIZO, D&B and CODEX & PIX Systems - we’re delighted to have him as part of Bubble’s Big Network.
Nikita Panchal
Senior Marketing Director
United Kingdom
Heading up Bubble Agency’s tailored ‘No Headcount Required’ marketing service, Nikita is a Chartered Marketer with a Bachelor’s and a Master’s degree in Marketing. With over 15 years’ experience in all facets of marketing, she is a proficient marketing strategist, analyst and planner who has run omni-channel campaigns both nationally and internationally. She firmly believes in the power of inbound marketing and brings a wealth of skills to Bubble including expertise in HubSpot, marketing automation, martech, marcomms and much more. Nikita is an ex yoga teacher and You Tuber, speaks five languages and is currently learning to swim at the grand age of thirty something!
Yoga, YouTube, interior design, vegetarian cuisine, R&B music.
Peggy Blaze
ACCOUNT DIRECTOR
United States
Peggy brings over 20 years of media and PR experience to her role as Account Director to Bubble’s Los Angeles office. Her background in television production and pro audio helped to hone her expertise and industry insight into the broad scope of Pro AV. Peggy has led media campaigns for high-profile clients such as Yamaha, Biamp, BenQ, Legrand | AV and VITEC.
Crosswords, a Jeopardy!-junkie, podcasting, tennis, travel.
Shawn Belluigi
Account Director
United Kingdom
Shawn started his career as an IT professional who worked as a programmer, Unix specialist, infrastructure and operations manager who took a six-month PR project in 2000 on the FIFA World Cup and found his true calling. Shawn has worked in various PR campaigns with sports clients like Coca-Cola, FIFA World Cup, KFC, Barclays, the Premier League, Supersport, South African Rugby Union, Cricket South Africa and Confederation of African Football. In other industries, he has worked with ABSA Group Limited, Bombay Sapphire, the Kay Motsepe Foundation, Sanlam and various other financial institutions.
Denise Williams
SENIOR PRESS EXECUTIVE
United States
Denise has been an industry professional for more than 20 years, with expertise in the broadcast, entertainment and media industries, as well as the ProAV sector. She well connected with journalist and analyst across the industry and is skilled at developing and fine-tuning regional PR approaches for successful global programs. Based in Portland, Oregon, Denise has a strong work ethic and portrays a deep commitment to her profession.
Traveling, beach, family, cooking, nature, hiking, tennis, kindness, skiing, laughter, friendships, chocolate chip cookies, cocktails, organized, positivity, exercise, meditation, swimming, decorating, daydreaming.
Kim Hebdon
CONTENT CREATOR
United States
Kimberley (Kim, Kimmi) is a versatile content creator known for her creative approach and attention to detail and deadlines. Involved in the Broadcast, Post, and AV technology media industries for over 25 years, Kim’s experience spans strategic marketing, communications, market research, and written content creation. With a background working on diverse projects with global colleagues and clients, Kim’s ability to understand and translate a client’s needs showcases her enthusiasm and passion for helping people and companies thrive.
Kim finds inspiration in her family, nature, gardening, culinary experiences, hiking, and playing tennis.
Mimi Rossi
MARKETING SPECIALIST
United States
With more than 20 years in “The Biz,” Mimi has touched on many aspects of the entertainment industry. Her wheelhouse includes marketing and communications, design and graphics, data management, website management and more.
Voice actor, artist, nonprofit leader, author, creative human, vegan.
Season Skuro
US PUBLICIST
United States
Season Skuro is a senior level public relations and corporate communications executive with 20 years’ experience in the technology, entertainment, corporate and consumer product sectors. Previously, she spent 10 years at Technicolor managing the international corporate communications activities for the company. Based in Los Angeles, Season has worked with many clients throughout her career including Sony PlayStation, Nortel Networks, Yahoo!, Earthbound Farms, Ritz-Carlton and many more.
Aline Mello
SENIOR ACCOUNT MANAGER
United Kingdom
Aline has over 6 years’ experience working in the B2B Technology PR industry. Throughout her career she has been designing and implementing 360° PR campaigns across a wide range of markets, including the UK and Brazil. Her client experience includes Workday, Cloudera, Silicon Valley Bank, Ericsson, Liberty Mutual, Logitech, Adyen, amongst others. She brings to Bubble her expertise in PR and content marketing and her passion for tech, broadcast and media.
Singing, musical theatre, comedy, writing, fangirling, traveling, reading, Disney, Star Wars, astrology.
Jessi Fann
Senior Digital Executive
United Kingdom
Jessi is an adventurous spirit with a passion for life's diverse experiences. Originally from Durban, she embarked on a journey from South Africa to the UK in 2020, embracing change and overcoming challenges along the way. With over eight years in the field, Jessi honed skills in marketing, specialising in content strategy, creation, SEO, and social media marketing. When she is not working, you'll find her exploring new destinations, taking nature walks, or enjoying the simple pleasure of sushi paired with a glass of wine. As a proud dog mom to a Cockapoo, Luna, she finds joy in the little moments and cherishes every adventure life has to offer.
Alicia Root
Account Manager
United States
Alicia has 12 years of PR agency experience working in the broadcast, media, and entertainment space. Over the years she has represented high-profile brands including Grass Valley, Globecast, and Calrec, among others. She is known for her solid collaboration skills, conscientious nature, and her ability to see projects through from start to finish. Before she moved to the PR side of the business, Alicia worked as a B2B journalist for a major publishing house in New York City, where she is from. Alicia now resides in sunny Colorado where she enjoys the outdoors, being a proud dog mom, and bringing her passion and enthusiasm to the global Bubble team.
Hiking, skiing, dogs, live music, playing guitar, mountains, national parks, road trips, traveling, yoga.
Reanna Griffith
Junior Account Manager
United Kingdom
Reanna brings a wide range of tech PR experience to Bubble Agency, including video surveillance, cybersecurity, fintech, private wireless, semiconductors and centralised board management platforms. Her client experience includes Nokia, Axis Communications and STMicroelectronics who she supported with media relations and trade show outreach at MWC and Hannover Messe, amongst others. Reanna’s personal technology obsession is anything Nintendo-related, from the original Gameboy, to DS’s, the Wii, the Switch and whatever console they release next.
Garage and alternative hip-hop music, climbing, cycling, badminton, adventure parks, rum and Coke, drag shows, audiobooks, horrors or psycho-thrillers, travelling.
Nathan Valardi
JUNIOR ACCOUNT EXECUTIVE
United States
Nathan has joined the Bubble team in Los Angeles as a Junior Account Executive. He graduated with a degree in English Literature from DePaul University in Chicago, where he interned in PR before moving back home to Southern California. Nathan is an avid reader, writer and fan of film and sport. He hopes to use his experience and enthusiasm to thrive as a PR professional and bring value to the Bubble team.
Reading off of my endless list of books to read, writing, hiking, playing video games, writing/working on a few comic books.
Jonalyn Morris
United States
Jonalyn brings more than 20+ years of experience leading the go-to-market strategies, strategic partnerships, and communications for some of the most iconic global brands, including Beats by Dre, Disney Interactive, DTS, Nokia, and Sony. Passionate about supporting startup founders and leveraging the learnings as cofounder of her own sports marketplace, Obsesh, Jonalyn is also a sought-after media relations specialist in the sports tech space.
Charlotte Drinkall
Account Executive
United Kingdom
Hi, I’m Charlotte, I have a diverse background starting with my undergraduate degree in Chemistry followed by my master’s degree in Organised Crime and Global Security and two years working for the Home Office. Although my background isn’t in PR, I am excited to start my Journey with Bubble and bring in my unique set of skills to add to the team’s ongoing excellent work. Outside of work I enjoy going to the gym, reading, going to concerts, trying new cuisines and pub quizzes.
Wendy Mattock
Content Creator
Dubai
Having begun her career in the broadcast industry back in 1996, Wendy has since honed her marketing and PR skills at Avid, post-production facility Resolution and, of course, Bubble Agency. Wendy is our lead writer across several key accounts and resident copy editor/QC and is based in Dubai.
Movies, tea, cake, Dubai, words, family, books, sleep, linguistics, design, permanent summer, fizz, flip-flops, order, Cornwall, summer dresses, interiors, independence, National Trust, sunshine, New York, Pixar, proofreading, quizzes, magazines, gardening, dogs.
David Tutin
Technical Copy Writer (UK)
United Kingdom
David is a B2B technology copywriter and PR expert with over 25 years’ experience. He has worked at a senior level for three of the UK’s top 10 tech PR agencies, as Director of Comms in-house and as a freelance writer and PR consultant.
Cara Holdstock
People Manager
United Kingdom
Cara leads Bubble’s people team and is part of Pace HR. With over seven years of experience in the working world, she quickly came to realise her passion for working with people, and decided to embark on her CIPD Level 3, and Level 5 which she recently completed in March 2022 - taking Cara to an Associate level in employee relations. Since working at Pace, she has managed the people side of many businesses taking responsibility for all things employee lifecycle, as well as advising and guiding employees, line managers and directors.
Reading fiction, Choir Moscow Mules, Australia, Harry Styles, HIT workouts, collecting fridge magnets, avocados with everything.
Becky Bates
Digital Marketing
Specialist
United States
Becky is a content and marketing strategist with 15 years of experience in the fields of travel and technology, working with a range of B2B, B2C, and B2G companies. She has helped brands build their identities and pursue the ideal audience via content production, digital marketing, PR, and events management, and has a proven track record of producing measurable brand growth. In her spare time she loves to travel, hike, train and play with her Rottweiler mix Rowena, and go to Disneyland with her husband.
Wolseley
Cheif Canine Officer
United Kingdom
Wolseley joined team Bubble in January 2022. He’s often found snuggled under a desk in the office or sat on someone’s lap enjoying a power nap. He loves his broccoli soft toy, whimzee chews and cuddles. He attends client meetings when his schedule allows.
Friends, family, toddler groups and playdates, coffee, wine, swimming, holidays, cooking, countryside walks, and a sucker for a good TV drama.
Dinky
Chief Feline Officer
United Kingdom
Dinky is the Chief Feline Officer at Bubble and resides at the Groom household. She is a rare breed Scottish Fold and is a much loved house cat, that sometimes appears on Zoom calls.
The Bubble team is expanding and we are always looking for talented people to join our team. If you are interested in working in a no-nonsense boutique communications agency, with global offices and clients, please get in touch with us at careers@bubbleagency.com.
"From the word go, team Bubble was super detailed, efficient, and exhaustive in their approach. They are true partners and make an effort to understand the ideology and end goal to plan the perfect media pitch and strategy."
Kapil Gadhire
Head of Marketing, Magnifi
"Working with Bubble during and after IBC for PR and press support was exceptional. Their professional approach, strategic communication, and extensive media network generated significant exposure for our brand. Bubble's on-site support was outstanding, ensuring our story was accurately told to a global audience. Their post-IBC efforts further amplified our reach and provided valuable analytics. An experienced, professional team and a total joy to work with."
Lauren Myers
Director, Integrated Marketing - Ross Video
"All amazing, just grateful I know I can rely on Bubble to get the job done brilliantly."
Andrew McKinlay
Marketing Director, Avolites
"Since we first started working with them, our team at Bubble have acted very much like an extension of our team. They work with us to try and help us achieve our goals and we very much feel that they have our interests at heart as well as having our backs when we need it!"
Mike Ward
Head of Marketing, Singular.live
"Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers."
Gavin Bunker
AE Live
"Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out."
Robert Cloudt
Synchronized
"Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!"
Carla Molina Whyte
Farmerswife
"As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications."
Silvia Candido
Ateme
"The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams."
Meg Travis
Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services
"We have been working with Bubble for a couple of years now and luckily we found a common voice right away. They always have an easy, quick understanding of what we need and are delivering not only the materials we want, but more and more PR opportunities, in a proactive way. Bubble have been instrumental in raising awareness of Lightware in the run up to ISE and did a great job faciliting us onsite at ISE too including securing and conducting press appointments and manning our social accounts."
Éva Szász
Lightware Visual Engineering
"I have been working with Bubble for a long time. I run marketing for Advanced Systems Group based in Northern California. ASG is a technology company focused on providing technology solutions for the Media and Entertainment industry. Our business is broken down into four diverse areas. One of the challenges that Bubble helps me solve is how to market a company with multiple business units, yet still deliver a unified message for our brand. The key benefits that Bubble provides in helping guide our marketing efforts include: Industry knowledge, Expertise in all functional areas of marketing, Client service & Worldwide brand. The first year of working with Bubble has been a great experience. I’m excited to work with the team to see how we build the ASG brand in the future."
Paul Weiser
ASG
"Working with Bubble has been integral to a rapid improvement in the delivery of our PR and communication strategy. The entire Bubble team are always friendly and professional as well as knowledgeable and well-connected. A real joy to work with!"
Dawn Bochenski
CVP
"Since working with Bubble, we have been able to target key industries and sectors in a much more strategic way, which has been instrumental the growth of our business. Bubble is an invaluable part of our team and is really helping us to drive our business presence forward both through PR and at trade shows."
Tom Rockhill
Disguise
"Bubble Agency has worked with Media Production & Technology Show for the last few years to provide exhibitor PR to clients and show PR to the wider industry press. We have always been impressed with their professionalism, the ability to tun around requests quickly and run our PR Lounge to a high standard during the show."
Charlotte Wheeler
Media Production and Technology Show
"One thing that really sets them apart is the depth of their relationships with the editors and the community that serves our space."
Bob Boster
Clear-Com
"As Signiant’s core market is M&E, Bubble has proven to be the perfect agency for us. They understand our market and are well-connected with the key influencers, publications and events in the industry. Day-to-day they are always on top of every detail and are a joy to work with. They are, after all, Bubbles."
Jon Finegold
Signiant
"The Bubbles are highly knowledgeable, reliable and have become an integral part of our team. Their winning combination of industry passion and communications expertise has generated a significant increase in our media presence, both in print and online."