Superzoom: Video Power for Filmmakers
In short:
- With the product launch of the LUMIX GH6 camera on the horizon, Panasonic enlisted Bubble Agency to deliver an outstanding media technology PR campaign and orchestrate a high-impact pre-disclosure event in London
- Tasked with engaging elite industry media and influencers, Bubble’s campaign secured comprehensive press coverage and positive influencer reviews, positioning the GH6 for powerful market entry
The PR Brief for a Media Technology Product Launch
As Panasonic prepared to unveil its latest iteration of the LUMIX GH series, the goal was to generate excitement and anticipation among cinematography, videography, and broadcast professionals.
They turned to Bubble Agency to:
- Deliver a seamless and memorable launch experience
- Drive media technology PR visibility
- Secure attendance from top-tier media and influencers
- Develop messaging closely tied to Panasonic’s global brand strategy
Strategic Media Technology PR Execution
The media tech PR team at Bubble created and implemented a successful PR strategy and delivered a pre-disclosure press event for the launch of Panasonic’s new LUMIX GH6 camera.
In collaboration with Panasonic’s marketing team, Bubble provided guidance on communications and helped to develop content to strengthen the core messages for all audience channels.
Bubble deployed a finely tuned media technology PR strategy featuring:
Selective media and influencer outreach
Building a bespoke invite list of top-tier media and creators, managing RSVPs, and preparing individualised profiles
Pre-event teaser campaign
Developing save-the-dates and invitations to spark curiosity and momentum
Content and messaging support
Architecting compelling narratives, drafting press materials, and assembling a digital press kit to inform and inspire the media
Spokesperson preparation
Delivering briefing notes and rehearsal sessions to ensure polished, consistent delivery
Post-event engagement
Guiding NDA-compliant product reviews and timely media follow-ups to extend coverage and impact
On the ground in London, Bubble’s event team executed the press event flawlessly:
Venue and supplier coordination
Bubble researched a selection of venues and suppliers
Provided dedicated end-to-end Bubble event management
To arrange and manage event logistics, AV setup, catering, signage, branded guest gifts, and press accommodation
Event schedule
Creating the agenda and running order, supporting Panasonic’s team with presentation materials and content
Rehearsals and execution
Ensuring smooth delivery through rehearsals and onsite management for a premium attendee experience
Delivered both on time and on budget, the event exemplified the seamless union of Bubble’s media tech PR team and dedicated event management team.
Media Technology PR Outcomes
In summary, Bubble delivered compelling results for Panasonic, achieving:
Targeted Press and Influencer Success:
Attendance from top publications such as RedShark News, Digital Camera World, British Cinematographer, PRO MOVIEMAKER, Stuff, and TechRadar.
Influencer Visibility:
Prominent creators like Gordon Laing, Josh Cameron, and Kai Wong produced early and engaging video reviews of the LUMIX GH6.
Sustained Coverage:
Effective post-event coordination resulted in extended engagement via product reviews and earned media placements.
Why Media Technology PR Matters
PR for Media technology is a specialised branch focused on tech products and media-facing industries and is key to translating complex innovations into compelling stories. By generating credible, earned media and thoughtful influencer content, your brand gains visibility, trust, and competitive differentiation.
This strategic approach builds narrative momentum across both professional and broader media audiences.
Ready to Elevate Your Next Product Launch?
Whether you are introducing new tech tools or entering dynamic media markets, media technology PR through Bubble helps you stand out. From story development to event delivery, our expertise ensures your product gets the narrative, media presence, and launch experience it deserves.
Get in touch to discover how to amplify your next media technology launch.
