Globecast Joins Forces with Streaming Giant iQIYI as one of its Exclusive Strategic Partners in North America
The Partnership aims to Bring Popular Asian Entertainment Content to Millions of North American Viewers via Pay-TV and Telco Operators
Los Angeles, CA, September 10, 2024 – Globecast, the leading provider of broadcast, media and entertainment-managed services, has today announced a partnership with iQIYI, Inc., (Nasdaq: IQ) a leading provider of online entertainment video services in Asia, to become one of its exclusive channel development partners across North America. The strategic alliance will expand the reach of iQIYI’s extensive library of Asian entertainment content, bringing it to millions of viewers in the region via partnerships with leading pay-TV and telecommunications operators.
The partnership will see Globecast Americas leverage its expertise and proven relationships with pay-TV and telco platforms to build distribution and carriage agreements for iQIYI in North America. This collaboration aims to deliver iQIYI’s premium Asian content, including popular dramas, films and variety shows, to a new audience via established and emerging media platforms.
iQIYI, one of the most innovative and user-focused online entertainment services in Asia, combines creative talents with technology to produce, aggregate, and distribute a wide variety of blockbuster content. iQIYI distinguishes itself in the online entertainment industry by its leading technology platform powered by advanced AI, big data analytics and other core proprietary technologies. Its iQIYI International service, which includes international apps, is tailored to global viewers with Asian TV shows and films as core offerings. iQIYI International is available in 190+ territories in the world, with UI and subtitles in 12 languages. It has served more than 100 million users with more than 1,700 drama series, variety shots, anime, and 2,000 films.
With established relationships across the North American pay TV and telco landscape, Globecast is ideally positioned to introduce iQIYI’s content to new audiences. The company’s expertise in building effective licensing agreements and its track record of successful partnerships with content owners worldwide makes it an ideal partner for iQIYI’s North American expansion.
“Collaborating with Globecast represents a significant milestone in our global expansion strategy,” said Leo Geng, Executive Vice President of iQIYI. “As we continue to create high-quality, original Asian content that resonates with audiences worldwide, it’s crucial to have a partner who is an expert in pay-tv and telco platforms in North America. Globecast’s extensive network and regional expertise will be instrumental in introducing our diverse entertainment library to new viewers.”
“We are delighted to partner with iQIYI to bring their diverse and popular content to North American audiences,” said Berto Guzman, VP, Head of Content Licensing & Distribution, Globecast. “This partnership aligns perfectly with our global licensing strategy and reinforces our position as a content distribution leader. Our deep understanding of the North American market, combined with iQIYI’s compelling content, creates a powerful offering for operators and viewers alike.”
