How delivering a trade show press strategy brought global media attention for MPTS

In short:

Bubble Agency delivered a successful trade show press strategy for MPTS 2025, marking its fifth consecutive year as its official media and PR partner.
From November 2024 to May 2025, Bubble delivered integrated PR services, which included managing the trade show’s PR strategy, global media relations, overseeing contra partnerships, and exhibitor PR guidance.
Bubble also supported and led on the management of the Press Lounge and attending media during the show.

Why did MPTS need a global media strategy ahead of its industry event?

MPTS is the UK’s premier event for the media, production, and broadcast industries, which welcomes more than 13,000 attendees every year. With Bubble being its official PR and media partner for the past five years, we set out to make this one the best yet – particularly as this was the penultimate event before its tenth anniversary in 2026.

What does an integrated PR strategy look like for media and production trade shows?

To deliver maximum impact, Bubble’s media technology PR team devised a six-month PR and press strategy, delivering several PR activations. These included:

Expert content creation to create a buzz around the 2025 show – including drafting compelling press releases and feature articles.

Leading on contra deal relations, including making partner recommendations, influencer management on behalf of MPTS, and the coordination of artwork for media wall posters and magazine bins.

We led on press engagement ahead of the MPTS 2025 show by vetting the press attendee list regularly, sending targeted invites and reminders, and assisting with media queries where needed.

Ongoing press office management by fielding inbound media queries and pitching MPTS articles and Q&As to target publications.

We provided expert stakeholder management through offering support and PR counsel to exhibitors, including distributing and managing exhibitor press releases to the MPTS-registered press, liaising with exhibitors for exhibitor news, gathering show testimonials, and attending and presenting at the MPTS Exhibitor Open Morning.

Ongoing event support at every stage, including onsite management of the MPTS Press Lounge across both show days.

Extensive reporting and evaluation via in-depth monitoring of media coverage, and producing a post-event wrap-up report to reflect on learnings and key achievements.

How we measured success for MPTS 2025

“Always a pleasure working with MPTS and you!”

Steve Stoltz, RedShark – Contra feedback from MPTS 2025

Bubble Agency’s partnership with MPTS has continued to deliver exceptional results in its fifth consecutive year. As its PR and press partner, Bubble provided support that boosted the show’s media presence and exhibitor visibility.

This has cemented Bubble as an extension of the MPTS team – a trusted and vital PR partner.

Key results from 2025:

Secured 105 pieces of global coverage for MPTS, including FEED, British Cinematographer, Televisual, Red Shark, MediaKWest, Worship AVL, Exhibition World, AV Magazine and Broadcast Pro ME.

53 media partners and members of the press attended MPTS – a 12% increase from the 2024 show.

We distributed 37 exhibitor press releases to build a buzz around the show.

25 contra deal partners were made in 2025.

List of media who attended MPTS: The Daily and Sunday Express, Cinematography World, Broadcast Tech, Exhibition News, MediaKWest, postPerspective, Broadcast Intelligence, Streaming Media Europe, Broadcast Bridge, TVBEurope, decodeTV, Caretta Research, LIVE, FEED, British Cinematographer, CSI, Advanced Television, DEFINITION, SVG Europe, Rethink Technology Research, Fast-and-Wide, Installation, IBC365 and industry freelancers

What the team at HBS thought

“I have worked with the Bubble team across many different events for the last 21 years, and over the last 8 years as our official press partners for MPTS in London.

“Their enthusiasm for what we do is brilliant, but more importantly, their contribution to how the event has shifted and changed in the marketplace has been invaluable. It is always a pleasure working with the Bubble team in the run-up to the events, but also having them as part of our extended team onsite is vital to the success.”

Ready to take your event to the next level? PR can help!

As an experienced PR and press partner for some of the biggest shows across media technology and production, we are well-versed in crafting successful integrated PR strategies to get you spoken about in all the right places.

To find out how we can help, get in touch with our team today.