CBC/Radio-Canada to provide more access to Canadian Youth Sports using Pixellot’s AI-Powered Cameras
A total of 300 AI Automated Cameras will feed into the national streaming platform providing more access than ever before to Canadian Youth Sports
November 19, 2024 –CBC/Radio-Canada and Pixellot, the global pioneer of AI-driven sports video technology, today announced the expansion of a nationwide streaming site designed to enhance exposure of youth sports across Canada. This initiative will see the deployment of 300 Pixellot cameras across Canada, allowing youth athletes, including those in remote and underserved areas, to share their sporting moments with friends, family, their communities and more on a national platform. Registered users can access the platform now at cbc.watch.pixellot.tv.
Designed to nurture grassroot sports, the site currently serves 20,000 registered athletes and covers seven sports including hockey, volleyball, football, soccer, basketball, field lacrosse and rugby. The platform enables young athletes to share highlights and full-game live broadcasts, providing them with the opportunity to inspire peers, garner attention from scouts, and connect with sports enthusiasts nationwide. Since its launch in 2023 with 100 Pixellot AI cameras, the program has streamed more than 1600 games and garnered more than a quarter of a million views. Additionally, CBC/Radio-Canada has expanded its partnership with national and regional sports federations and leagues including Alberta Basketball, Ontario Basketball, Ontario Volleyball Association, Rugby Canada to offer more sports in the coming season.
“We’re proud to partner with Pixellot to deliver a top-tier national streaming destination that gives Canada’s young athletes and future stars the opportunity to showcase their talents,” said Chris Wilson, Executive Director, Sports & Olympics, CBC. “Our commitment is to connect with local communities and expand opportunities for athletes at every level of competition. This new initiative embodies our mission to make sports accessible to all.”
“Sports are more than just competition—they are about personal development, growth, and inspiration,” said David Shapiro, Pixellot President, North America. “By adding even more cameras to the streaming service, we are thrilled to give Canadian youth athletes the stage they deserve. Our collaboration with CBC/Radio-Canada ensures that all youth athletes, regardless of location, can shine through their national broadcaster.”
“We’re thrilled to have received cameras for the Ligue de Hockey d’Excellence du Québec (LHEQ) said Katerine Aubry-Hébert, Coordinator of Women’s Excellence Program at Hockey Québec. “This partnership with CBC/Radio-Canada and Pixellot will provide exciting new opportunities for our athletes, allowing them to showcase their talent on a national stage and inspire the next generation of players.”
CBC/Radio-Canada is Canada’s Olympic Network through 2032 and Canada’s Paralympic Network through 2026. The national public broadcaster is committed to showcasing Canadian and international athletes and sports across all platforms under the CBC Sports and Radio-Canada Sports brands on television and online at cbcsports.ca and radio-canada.ca/sports. CBC Sports and Radio-Canada Sports pride themselves on telling the story of the high-performance athlete’s journey every step of the way, ensuring Canadians always know the people who represent them before they see them atop the podium.
