AV Technology PR: MAXHUB’s InfoComm Success Story
In short:
- Just four weeks before InfoComm, MAXHUB, a leading provider of unified communication solutions well known in APAC but relatively new to North America, partnered with Bubble Agency to increase visibility and engagement at the leading Pro AV trade show.
- Bubble launched a targeted pre-show media campaign, exceeding the client’s AV technology PR goal by securing 15 high-value B2B editorial meetings and providing on-site photography, as well as a detailed media briefing book.
- The effort led to MAXHUB being featured in three out of four issues of The Show Daily, winning two Best of Show awards, and earning post-show coverage and product reviews across key industry outlets, helping MAXHUB build strong brand momentum.
The PR Brief for Pro AV Trade Show
MAXHUB, a global leader in integrated communication displays and unified communications solutions, engaged Bubble Agency on a project basis just four weeks before InfoComm, one of the AV industry’s most important annual trade shows.
Although the brand held a strong reputation in the APAC region, it lacked name recognition in North America.
Despite the tight timeline, the client came to Bubble with ambitious expectations, including securing at least ten one-on-one editorial appointments, achieving daily and post-show media coverage across multiple outlets, hosting a well-attended press conference, and capturing high-quality photography throughout the event.
AV Action Stations
To meet and exceed MAXHUB’s goals, Bubble immediately activated its AV Business Unit, leveraging deep media relationships and tradeshow expertise to build an intensive campaign.
Within two weeks, the team launched a pre-show media blitz that included drafting and pitching a press release, initiating direct, personalised outreach to key editors to introduce MAXHUB and secure appointments, and planning a press conference for day one of the show.
Bubble’s team managed every aspect of these editorial meetings, from auditing conversations and taking notes to conducting follow-up outreach to ensure sustained interest. Award entries were also submitted for several MAXHUB products, and a professional on-site photographer was arranged to capture key moments on the show floor.
To further prepare MAXHUB’s team, Bubble delivered a comprehensive Media Briefing Book five days prior to the event. This tailored document included the client’s full InfoComm schedule, bios and headshots of each editor they were meeting with, descriptions of relevant media outlets, talking points for interviews, and any recent coverage MAXHUB had received.
Following the event, Bubble provided a detailed wrap-up report that summarised all editorial meetings, catalogued media coverage, and identified next steps for future engagement.
B2B Tech PR Opportunities Secured
MAXHUB’s debut at InfoComm was a resounding success:
Bubble secured a total of fifteen press and analyst meetings.
Five more than originally requested – with leading media outlets and research firms such as Sound & Video Contractor, Futuresource Consultancy, System Contractor News, Commercial Integrator, Frost & Sullivan, and AV Technology.
The press conference generated strong attendance from a diverse mix of journalists, freelancers, and analysts.
Representing key publications including UC Today, ProAVL, rAVe Pubs, Informa, and Omdia. MAXHUB received both print and digital coverage in three of the four issues of The Show Daily, solidifying its presence throughout the event. MAXHUB received both print and digital coverage in three of the four issues of The Show Daily, solidifying its presence throughout the event.
Further B2B Tech PR opportunities.
After the show, Bubble capitalised on new opportunities uncovered at the event, including arranging a product review of MAXHUB’s smart lectern and XCore Kit Pro for Technologies for Worship, and securing an in-depth product write-up of the 165-Inch Wall Display with AV Network.
Two MAXHUB products also won prestigious InfoComm Best of Show Awards for the X Board and X Board AV.
Want to know more about Pro AV Technology PR?
Whether you are preparing for your first major trade show or expanding into new markets, the right AV technology PR support can make all the difference.
Bubble works closely with you to help navigate key industry moments and connect meaningfully with the media. Get in touch to discuss how to make the most of your next trade show.
