X2X Creative Expands with New Soho London Based Post Production Facilities and Additional HDR Suites

Soho, London – August 9, 2021 – X2X Creative (formally SHED and now part of the X2X Media Group) expands its international operations with the opening of its new Soho London boutique post-production facility and the addition of a second HDR suite. The rapid growth is in response to an increased project workload and heightened demand for creative services, especially as more productions resume their schedules and return to pre-pandemic levels.

With its strengthened in-house capabilities, X2X Creative can support seamless remote production and online workflows. The new facility, directly across the street from the current X2Xlocation in Soho, increases the company’s capacity to deliver post-production and finishing services for high-end features and streaming content.

The expanded X2X Creative now offers two HDR grading suites, two Baselight seats, a Grade1 Sony HX310 Mastering Panel and a Barco 4K-P Projector, all driving its in-house screening theatre and presentation space. Dark fibre optical connectivity between the two facilities, combined with a 100GB network infrastructure and an MTI Cortex mastering System, allow for mastering of Digital Cinema Packages, IMFs and AS-11 files.

This flexibility is also key to maintaining reliable communications and collaboration with local and global productions, as well as with the other brands within the global X2X Media Group – PIXand CODEX.

“This industry is all about collaboration and now clients have greater and easier access to the full range of our creative and technical resources,” said X2X Creative Director of Sales Justin Lanchbury, whose own career credits include Ex-Machina, Brooklyn, 71, Victor Frankenstein, No Time to Die and Moon. “Demand for content is exploding and projects have more complex production requirements. We’re continually strengthening our capabilities and services to handle anything our clients need. No matter how big a production is, our team is ready to deliver beyond expectations.”

An Experienced Team

The X2X Creative team has consistently and reliably provided high-end dailies and DI services to support a diverse list of high-profile digital productions over the last decade, including Gravity, World War Z, Zero Dark Thirty, Breathe, The RitualMaleficent 2, MowgliSpider-Man: HomecomingTo Be Someone, Gunpowder Milkshake for Studio Canal and No One Gets Out Alive for Netflix.

“We have always excelled at streamlining workflows, from camera through to final delivery,” said X2X Creative Executive Producer Kim Honeyman, who also has an extensive project management background. “Being boutique means we can offer clients a unique one-to-one experience directly with our highly qualified team, but still work within every budget.”

To meet the increasing interest and demand for services, X2XCreative is extending its creative talent pool by collaborating with Senior Online Editor and VFX artist Jaime Leonard (LOC Studios), whose projects include White Lines, Peaky Blinders, Humans and Killing Eve.

X2X Creative’s Senior Colourists Vanessa Taylor and Dan Moran have worked with some of the industry’s most highly respected cinematographers and directors, including Michael Seresin, Henry Braham, Ed Moore, Stephen Murphy, Anton Corbijn, David Tattersall, and Yorgos Lanthimos.

X2X Creative will be holding a launch event for the new facility in the near future and client tours are now being scheduled. For more information, visit  https://creative.x2x.media

Gunpowder Milkshake image courtesy of © 2020 STUDIOCANAL SAS, All rights reserved.

SCROLL POSTS

A Few Kind Words...

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.

Dan Pike- Covatic

Bubble brought their significant experience of NAB to support Covatic in kicking off a big US push at the Show. Their support was holistic, assisting us before, during and after the show and well appreciated. We had a successful show, gaining high profile new sales leads and even winning a Product of the Year Award - thanks in no small part to Bubble’s assistance with the application An experienced, credible team and a joy to work with.

Éva Szász – Lightware Visual Engineering

We’ve been working with Bubble for a couple of months now and luckily we found a common voice right away. They always have an easy, quick understanding of what we need and are delivering not only the materials we want, but more and more PR opportunities, in a proactive way. Bubble have been instrumental in raising awareness of Lightware in the run up to ISE and did a great job faciliting us onsite at ISE too including securing and conducting press appointments and manning our social accounts.

Paul Weiser – ASG

I have been working with Bubble for the past eight months. I run marketing for Advanced Systems Group based in Northern California. ASG is a technology company focused on providing technology solutions for the Media and Entertainment industry. Our business is broken down into four diverse areas. One of the challenges that Bubble helps me solve is how to market a company with multiple business units, yet still deliver a unified message for our brand. The key benefits that Bubble provides in helping guide our marketing efforts include: Industry knowledge, Expertise in all functional areas of marketing, Client service & Worldwide brand. The first year of working with Bubble has been a great experience. I’m excited to work with the team to see how we build the ASG brand in the future.

Catherine Watling – Visual Data

The Bubble team have been fantastic and the quality of the work is always exceptional – even at short notice. Our work with Bubble has produced some of the best coverage we have ever had!

Mark Forth – CVP

Working with Bubble has been integral to a rapid improvement in the delivery of our PR and communication strategy. The entire Bubble team are always friendly and professional as well as knowledgeable and well-connected. A real joy to work with!