Will companies with next generation supply chains have a competitive advantage? asks new DPP report

The DPP, the media industry’s business network, has published a groundbreaking new report, Next Gen Supply Chain, that explores how some major content companies have adopted software defined, cloud led supply chains – and asks what this approach could mean for the media industry more widely. The report, enabled by DPP member company, Vubiquity (part of Amdocs Media), is published at a moment when the coronavirus pandemic has led to heightened interest in cloud solutions.

“One of the mysteries of next generation supply chains is that some companies say they are impossibly hard to adopt; and others have already gone ahead and done it,” says DPP MD and author of the report, Mark Harrison. “The industry has gone down two separate paths. But if the experience of coronavirus now brings it together, the implications will be profound.”

The report features discussions with a number of senior executives who have been directly engaged with supply chain modernisation – from companies such as Walt Disney Television, ViacomCBS, WarnerMedia, A+E Networks, Facebook, Global Eagle, ATP Media, UKTV and ITV. Among its key findings are:

● Early adopters were characterised by decisiveness and strong leadership
● A preparedness to take on the business change was more important than the technology
● The vendor market has been slow to adapt to the needs of media companies that now want software as a service, with commodity applications and storage
● Next gen supply chain companies have a strong focus on efficiency and agility, and have a detailed understanding of their costs
● It has placed them in strong position to respond quickly and affordably to new market opportunities

Darcy Antonellis, Head of Amdocs Media & CEO Vubiquity, said “At any time this is an important subject, though now with an unprecedented demand for content yet while current productions are put on hold, it’s even more relevant. Moreover, remote working and cloud-based workflows have suddenly moved from ‘roadmap’ to ‘business critical’. We are pleased to be able to support the DPP in this research and are ready to help member companies in evolving their digital workflows, use of automation and supply chains.”

Next Gen Supply Chain is part of new body of work from the DPP looking at cloud led innovation. In February it published Next Gen Production, featuring case studies of cloud based production; and in a further piece of research, to be published in the autumn, it will explore best practice in cloud architecture. The Next Gen Supply Chain report is available to DPP members here:
https://www.thedpp.com/insight#next-gen-supply-chain

SCROLL POSTS

A Few Kind Words...

Kapil Gadhire, Head of Marketing, Magnifi

From the word go, team Bubble was super detailed, efficient, and exhaustive in their approach. They are true partners and make an effort to understand the ideology and end goal to plan the perfect media pitch and strategy.

Lauren Myers, Director, Integrated Marketing – Ross Video

Working with Bubble during and after IBC 2022 for PR and press support was exceptional. Their professional approach, strategic communication, and extensive media network generated significant exposure for our brand. Bubble's on-site support was outstanding, ensuring our story was accurately told to a global audience. Their post-IBC efforts further amplified our reach and provided valuable analytics. An experienced, professional team and a total joy to work with.

Andrew McKinlay, Marketing Director, Avolites

All amazing, just grateful I know I can rely on Bubble to get the job done brilliantly.

Tanya Rai, Marketing and Communications Manager, Pebble

Team Bubble are an extension of our own team. They are wonderful to work with, reliable, get the job done and gain great exposure for our business in key publications.

Mike Ward, Head of Marketing, Singular.live

Since we first started working with them, our team at Bubble have acted very much like an extension of our team. They work with us to try and help us achieve our goals and we very much feel that they have our interests at heart as well as having our backs when we need it!

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.